Digital Marketing Specialist/Copywriter/Brand Strategist
Remote/San Diego, California, United States
Body-inclusive startup that bootstrapped to $1m+ in sales. Featured in Forbes, New York Magazine, USA Today, and ABC’s Shark Tank. Increased revenue 25% year over year in 2021 through a comprehensive and data-driven marketing plan. Cultivated a distinct and consistent brand voice across all channels, including: social media platforms (total follower count 114,300+), email (37.8% open rate, .19% placed order rate, 2.1% click rate), & text (5000+). Designed… Show more Body-inclusive startup that bootstrapped to $1m+ in sales. Featured in Forbes, New York Magazine, USA Today, and ABC’s Shark Tank. Increased revenue 25% year over year in 2021 through a comprehensive and data-driven marketing plan. Cultivated a distinct and consistent brand voice across all channels, including: social media platforms (total follower count 114,300+), email (37.8% open rate, .19% placed order rate, 2.1% click rate), & text (5000+). Designed advertising campaigns like “The Pointless Holiday Sale,” a special month-long promotion to combat conventional dip in January sales. Wrote and directed 30+ commercials on time and within budget. Oversaw and coordinated with various 3rd party contractors and vendors. Show less