- Worked towards sustaining growth across franchise portfolios worldwide through crafting a cohesive Franchise strategy that drives tangible value for both DPEP and the broader Disney enterprise, spanning Disney Parks, The Disney Story, and Shop Disney. - Assisted the Manager of Franchise Brand and integration in organizing and executing project plans and ad hoc assignments supporting the vertical channels.- Built relationships through daily communications with many global / cross-functional partners (e.g., Merchandising, Product Design, Sourcing, etc.)

- Created engaging content, monitored trends, supported external communications, tracked media, ensured brand consistency, and provided analysis for platform enhancement.- Supported the External Communications department by drafting and editing press releases, releasing crisis communications, maintaining media contact lists, and carried out strategic communications. Assisted with tracking and analyzing media coverage and prepared reports.- Provided competitive analysis through research of competitor’s streaming platforms to stay informed of industry trends, content offerings, and emerging technologies. Provided insights and recommendations to enhance the platform’s content strategy and user experience.