Michael Smith Email & Phone Number

Toronto, On, Ca

Toronto, Canada Area

Toronto, Canada Area

Recruited in 2016 to lead the Partnership Practice on behalf of Diamond. Lead and manage all activities relating to sponsorship on behalf of all clients. Collaborating closely with client and other agency business units too:• Evaluate client marketing plans• Present integrated media solutions• Develop partnership strategies• Provide POV on proposals • Evaluate partnership opportunities/ renewals• Negotiate agreements• Build 360 activation plans• Build ROI models.Current clients include: TD Bank, Aphria, Ace Beverage Group, Tromba Tequila and General Mills

Toronto, Canada Area

Lumency is a client side sponsorship and experiential marketing agency. Core competencies reside in creating and activating integrated business solutions around sponsorship and experiential (event) marketing initiatives.Responsibilities included:•Review and screen all incoming proposals for the Canadian clients•Market valuation of sponsorship assets using the sponsorship valuation tool, True Value™•Negotiation and acquisition of sponsorship properties, the right assets for the right investment level•Contract development and management •Budget management•Evaluation and return on investment measurement of sponsorship investments Clients included: Labatt Breweries of Canada, Toyota Canada, Lexus Canada, Tim Hortons and Castrol

Toronto, Canada Area

• Managed the strategic planning and implementation of corporate partner marketing efforts and co-branded promotional activities. • Managed all aspects of day to day client management• Maintained the strategic account overview and advise clients on new issues, external environment and the impact of change on program scope• Monitored and analyze performance and progress to channel feedback and opportunities to respond to issues• Responsible for the oversight, logistical planning, coordination and production of events • Managed data from events, analyze business results and evaluate success of marketing plans versus goals to provide recommendations for improvement as well as compose, edit and conduct post-mortem reports and presentations• Responsible for financial forecasting and budget development, maintenance and reconciliation, reducing expenses by researching costs and negotiating vendor pricing, contracts and services to maximize all revenue opportunities and deliver beneficial results for the Foundation and our clientsClients included: NHLPA, Mercedes-Benz Canada, GoodLife Fitness, Panago Pizza, Bayer, Boehringer Ingelheim, Bristol-Myers Squibb/Pfizer

iSport Media and Management owned and represented a number of national high-profile properties throughout Canada.Sponsorship sales, marketing and event creation for NFL Canada, Ontario Soccer Association, Grand Slam of Curling, Edmonton Indy, Skate Canada & CanSport LIVE Digital NetworkWorked to create mutually beneficial sponsorships with various companies/categories through iSport's property roster. This directly affected the client’s business with tremendous exposure and ROI through creative programs and concepts.

Greater San Diego Area

Responsibilities included: athlete endorsements and sponsorships, relationship development with companies that are interested in working with or providing product/services for our MLB & MILB clients, promotions, product placement, paid appearances, organizing client charity events and obtaining sponsors, auction items, and VIP materials for those events.

Bachelor Of Arts, Sociology

Sports & Event Marketing