Director Of Marketing
Current• Oversee team members and chart a successful course for marketing operations, attaining key organizational objectives and positioning the company as an industry leader and innovator through effective personnel oversight and mobilization.• Identify optimal candidates, and recruit, orient, and train new staff.• Coordinate schedule and task delegation. • Evaluate performance and provide coaching, counseling, and discipline as appropriate.• Communicating job expectations.• Offer professional development opportunities.• Enforce ISO policies and procedures.• Drive market share growth in 154 countries by developing and executing sales and marketing programs, and promotional support, for each product, in collaboration with internal management teams and external stakeholders such as publishers and manufacturers; increased inbound requests by 15%+ annually by amplifying YouTube Channel from less than 20 videos to over 3,000 videos; increased Marketing Development Funds (MDF) disbursement from OEMs such as Sony, LG, & NDS Medical from $5K annually to 100K+ annually.• Cultivate productive relationships with large medical industry clients, such as GPOs, GE, and OEM, obtaining new contracts through the application of adept business development and marketing strategies.• Partner with R & D, sales, and service teams on multi-faceted marketing efforts to drive and increase sales and service.• Orchestrate company presence and marketing direction at conventions, annual meetings, trade associations, and seminars.• Maintain marketing show areas within the facility.