-Conceptualize and deliver a new product to the market that focuses on efficiencies in operations and creates clear value proposition for the industry-Increase company client base through new business development- increase 30% year over year-Develop marketing campaigns to raise awareness of the company with goal of positioning the company as a thought leader while capturing market share.

 Leadership of sales orgnization with specific focus on key markets and accounts that drive growth.  Serve as a strategic leader for the organization, participating in the strategic planning efforts of RedZone’s executive team and providing advice and counsel to the CEO, CFO, and VP of Operations. Manage team that includes 3 direct sales, 2 technical sales, 1 contract administration, 1 analytic staff, and 5 strategic corporate partners. Drive customer acquisition and expansion directly and through the sales team. Manage customer expectations and contribute to a high level of customer satisfaction.  Drive infrastructure and systems to support the success of the sales function and provide clarity across departments. Implemented analytic metrics focused on funnel, forecast, booking, win/loss, market penetration, margin, and asset utilization. Developed CRM procedures to improve enterprise wide capture of customer and prospect data, enhancing business intelligence assets. Established communication briefings and tracking between software, sales, customer support, and technical support to increase productivity and clarity objectives. Implemented an Outbound sales team that produced $4 million dollars in bookings within first 3 quarters in operation. Created pilot program with Thames Water and contractors to utilize robotic technologies within UK market.

-Leadership of Pittsburgh Heart Walk in development goal of $1,600,000-Develop communication objectives and online initiatives as it relates to the My Heart, My Life Platform and the Pittsburgh Heart Walk in the market-Cultivation of Pittsburgh C-level executive leadership -Supervise activities of Heart Walk staff to maximize opportunities with existing and new volunteers/ companies

-Responsible for sales and marketing for organization, resulting in annual ticket sales of over 3 million dollars-Executive lead for joint project for Mandalay Sports and Entertainment and Rhino Sports on a newly formed ticket sales company that provided sales efforts for college football bowl and championship games. This partnership resulted in a sold out championship in 2010 & 2011 for the Atlantic Coast Conference (ACC) football championship in Charlotte and sales support to the Florida Citrus Sports Group ( Capital One Bowl & Champs Sports Bowl)-Led sales and marketing efforts to open BB&T Ballpark, voted best new ballpark in America in 2010.-Developed and managed staff of 15 full time and 10 part time staff to ensure customer satisfaction with our product. This covered areas of sales, customer service, ballpark experience, F&B, promotions, and non-baseball events at facility

 Responsible for revenue generation and growth of the Group Sales staff of 10 Account Executives and 2 administrative staff Ensured customer satisfaction through implementation of loyalty and service programs as it pertains to group business 2008 Season - 363,000 group tickets – 5.7 million revenue- Pirates record for the 3rd consecutive year Exceeded 2008 Group sales revenue by $565,000 Responsible for budget planning and structure for Group Sales department Collaboration with Marketing department on group sales promotional materials Directly supervise Group Sales Account Executives, responsibilities including: interviewing, training, planning, assigning and directing work, performance appraisals, rewarding & disciplining, addressing complaints and resolving problems Prepare sales reports and weekly performance evaluations with staff members. Demonstrate full understanding of the methods and concepts of the sales season as it relates to achieving a successful campaign Introduced new revenue opportunity through the “All You Can Eat” program at PNC Park. Program produced $317,126 in ticket revenue and $335,160 in fee based business in under utilized seating sections Developed business plan to establish an independent Group Sales department at the Pirates prior to the 2008 season Organized Outbound Sales Department to capitalize on new business opportunities Continually conduct sales training for the staff on an ongoing basis