Most businesses struggle to get the word out about their offering, and when they do, it falls flat and fails to attract new customers in. They know their product or service inside and out and are experts in their field.But, they leave it up to the mythical strategy... "If you build it, they will come." No they won't... they don't know about it yet! The right strategy is... "If you tell them about it, they will come."A Brand Intended helps businesses that care about both revenue and impact, to increase both through effective messaging and consistent execution.

We imagine a world where the building industry LEADS culture. Where innovation and new ideas are embraced, not feared or fought against. Where builders, executives, & managers alike feel their contributions are significant and meaningful. Where technology has been maximally leveraged to improve the project and the process. And where collaboration is king.All Things BuildingDesign | Construction | Facilities | Energy | Technology

Most businesses struggle to stand out and earn new business. Warm welcome helps them do both by upgrading their static text communication to engaging personal videos that build trust fast.We help businesses improve every phase of the customer experience by using personal videos in their business cards, email signatures, homepages, help pages and emails._

Leveraging my web design, marketing, go-to-market strategy, and feature adoption experience, I helped Pass' parent company build and launch a new product that would serve our core audience, and importantly, allow us to expand beyond it. I guided design, development, legal (though I hated that), and customer teams to go from idea to adopted product in the market... even navigating the perilous world of becoming a payment facilitator (like PayPal & Stripe).

Helped the company achieve another year of 10X growth as the platform really established itself in the market. Helped launch and drive feature adoption for storefronts for all users with dropshipping by default, which doubled revenue... all expansion revenue with existing customers. Also launched a first-of-its-kind digital magazine in the industry, garnering tens of thousands of readers each month, and cementing the brand in the industry.

Redesigned a SaaS platform (called Pass) from the ground up. Contributed to 10X growth in 1 year and promptly took on a new role as Head of Marketing at Pass.

Fresh, Functional, and Relevant Web Design. Over 135 websites designed and launched in 2 years. Reduced the months-long back and forth of typical web design and development to One Day Websites. Prep was done ahead, then the design/build was completed in one day while leveraging multiple video calls to confirm direction with the client and reduce feedback that is lost in translation due to time and text.

Professional Soccer - One season and then discovered business.