Michael Wohl Email & Phone Number

Washington, Dc, Us

North Bethesda, Maryland

• Manage digital marketing team, which oversees advertising, web development, email, social, and automation, both in-house and remote to ensure timely and consistent delivery of new content, demand generation campaigns, digital advertising, nurtures, sales materials, etc.• Manage the digital marketing environment for the organization, including but not limited to strategy, marketing automation, website, blogs, first-party content, webinars, branding materials, social media, advertising campaigns, and PR communications • Design marketing campaigns, primarily using digital channels, to generate leads, grow brand awareness, and move prospects through the pipeline• Using tools such as Google Analytics and Google Search Console, build reports and analyze resulting data to create better content, campaigns, and outreach• Setup, QA, and send email campaigns ranging from 50-10,000 contacts at a time• Collaborate with the various departments, particularly sales and solutions, to develop a marketing strategy that is aligned with overall company goals• Serve as an in-house house SME on technology-driven marketing, including drip programs, re-engagement programs, search engine optimization, etc.

North Bethesda, Maryland, United States

North Bethesda, Maryland, United States

North Bethesda, Maryland, United States

Reston, Virginia

• Manage the marketing technology tools and related strategy for 5 clients of varying size, assisting in any and all areas of the marketing mix• Build reports for campaigns, gather insights from the data, and present recommendations to clients• Monitor analytics trends for all clients, based on campaign-specific metrics and focus• Setup, QA, and send email campaigns ranging from 50-10,000 prospects at a time• Maintain and design client automation projects using HubSpot, Pardot, and Marketo • Serve as an ongoing business owner for data, applications, and systems that support marketing (and sales), including marketing automation platforms, customer relationship management systems, and analytics• Collaborate with the marketing technology team to develop the marketing strategy for clients• Serve as an in-house house SME on technology driven marketing, including drip programs, re-engagement programs, search engine optimization, etc.• Serve as the day to day contact for client marketing technology initiatives• Construct key marketing and sales reporting mechanisms, including dashboards and reports for all clients• Act as the liaison with client technology management organization to ensure that the right technology is implemented in a timely manager and adopted in an effective manner• Train and support clients and team members on marketing technology

Columbia, Md

• Build and edit 5+ blog posts per week for at least 4 unique clients• Perform web page builds regularly for 8 clients, including landing pages, thank you pages, submission forms, and web-based emails• Create 2-3 weekly social media repositories for Twitter, Facebook, and LinkedIn• Manage 3 client Twitter, Facebook, and LinkedIn accounts • Meet weekly with creative teams to determine marketing and branding strategy• Design automated workflows using Hubspot as needed to curate contacts• Scheduled and facilitated 252 demos for various clients, setting up initial conversation through cold calls, taking notes on the demo, and consulting with the client to determine the next steps of the process• Reached the Wall of Fame (top 5 rep based on KPI) for 8 months total, 5 in a row• Called and qualified 110+ sales-ready leads per day• Wrote and edited lead reports for all 252 demos to be sent to client• Tracked and updated prospective client information using Hubspot, Salesforce, and Vanillasoft

Tysons Corner, Va

• Designed and sold 800+ home security systems for customers• Won Top Salesperson award in March 2013 with 78 sales• Explained security products and services for customers over the phone, ensuring that the customers knew exactly what they were purchasing• Fielded an average of 10 calls per day with an above average close rate• Created and sent personalized and blasted emails with product information to ensure not losing prospects due to attrition• Thoroughly detailed sales agreements with all 800+ customers to keep them well informed on our terms and agreements.

Rockville, Md

• Scheduled and facilitated 113 software demonstrations for the Sales team• Called and qualified 50+ sales leads per day• Initiated and maintained the relationship with each prospect even after the demonstration, assisting with moving them along through the long-term sales process• Tracked and updated prospect information within a Netsuite database• Led or assisted in 13 demos by using GoToMeeting to present to prospects

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Science (B.S.), Psychology