Michaela Chappell-Dolby Email & Phone Number

Los Angeles, California, United States

Work directly with clients to understand business needs to make proactive channel or strategy recommendations.Combine data analysis and client feedback to develop consultative optimization strategies and provide solutions for client campaigns.Troubleshoot complex platform, campaign, and Ad-Ops issues.Solve advanced technical problems (API solutions, complex discrepancies, and frequency analysis)Identify and successfully use data to promote new strategies that will align with client goals.Work with Product Management to help define features and drive enhancements to The Trade Desk platform.Become an expert on The Trade Desk platform as well as best practices for campaign management.Partner with Account Management and Sales Executives to provide support to clients, including onboarding and optimization trainings.

Los Angeles, California, United States

Act as a key client-facing voice of TTD and an authority in TTD platform and tradingHelp your clients take full advantage of TTD’s product suite in order to hit/exceed their marketing campaigns maximum potential and hit/exceed performance goalsDevelop standard trading methodologies and actively seek to share knowledge with the wider teamInfluence new product development cycles and in beta testing new products & give feedback on resultsClearly identify, communicate and offer solutions for problems, spend blockers and future threats or opportunities

Create comprehensive SEO plans including content, keyword research, site optimization, etcDesign custom website and digital branding and provide detailed recommendations & researchSet up and monitor paid search and paid social campaigns and deliver performance reports

Greater Denver Area

Own day-to-day collaboration and communication with Enterprise operations and analytics teams. Proactively troubleshoot issues, provide solutions and communicate to internal teams. Collaborate with internal stakeholders to develop strategic audience recommendations. Utilize internal tools for audience construction and executing custom audience requests. Consistently provide internal clients with timely & accurate responses to audience & measurement requests.Assist with execution of measurement campaigns (Feasibility, Placement Mapping, manage JIRA process and status progression, troubleshoot issues, schedule reviews). Prepare decks for audience and measurement presentations, provide audience insights where appropriate, and develop custom reports.

Greater Denver Area

Work directly and constantly with Client Development and Media Strategy teams to define campaign key performance metrics and design measurement plansAssist Campaign Management team with tracking theory and data requirements to meet measurement needsMonitor the performance of digital media campaigns against established benchmarks using internal and 3rd party reporting systemsDesign and provide weekly and or biweekly reporting that highlights the effectiveness of digital media campaigns including display, mobile, video, and RTB buysAnalyze performance of digital media campaigns and provide strategic tactical insight and optimization recommendations to the account teamOrganize post-campaign data and insight into compelling wrap up reporting and presentationsIdentify opportunities for outside research (brand study, ad verification) on assigned clientsContribute to Centro knowledge base with case studies and research

Greater Chicago Area

Conceptualized & launched tailored content strategies including videos, infographics, cause marketing, interactive content, etc.Acted as team lead on accounts to maintain client communication and ensure that campaign goals & deadlines are met across departments.Helped drive department development & training by leading meetings, creating training documents & assisting new hires.

Greater Chicago Area

Conducted detailed technical & content-based website audits for clients and their competitors.Performed digital outreach to build relationships with key influencers and promote client contentOptimized websites according to SEO best practices by implementing schema, event tracking, and keyword-targeted onsite optimization.