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Michael Adamson possesses expertise in digital media, strategy, digital strategy, integrated marketing, new media and 26 more skills. Colleagues describe him as "I had the pleasure of working with Michael for the last 6 months. We hired him as a consultant to help us shape our digital product management organization and product roadmaps. Michael came in and VERY quickly ramped to learn about our products, our team, our ways of working and our company … making him highly effective in very short order. Something you always want from a consultant/new hire. While Michael brought his strong background in product management and digital in general, he also brought his leadership, experience, level-headedness, professionalism and ability to put the customer first. More than all of that, however, Michael also consistently asked me the hard (right) questions and we built a strong working relationship, based on clarity, shared purpose and trust. Ultimately he served us in the specific task. But in the end, he served as a trusted advisor. And that is where the real value lies. In short, Michael has served our team and me well. He is a good person, with an optimistic approach. Attitude is everything and he has it in spades. " and "Michael is a great product and technology exec, with tremendous vision for how media products can extend a brand's reach and relevance, as well as reflect the culture. Michael invited us to collaborate with him on multiple sports products at Turner, including for NBA.com and March Madness across all platforms. His ability to lead cross functional teams to deliver compelling consumer experiences, embracing the possibility of new technology, and executing on tight timelines was impressive. Working with Michael allowed us to create digital experiences - our design teams loved working with him."
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DirectorPerficient Digital Aug 2016 - Aug 2024Greater Atlanta AreaProviding consulting leadership for Digital Product Management to Fortune 500 customers. Prior to that, led an eight-person client services team delivering professional strategy, CX design, full-stack development and digital marketing services to Fortune 500 customers in Automotive, Healthcare, Financial Services, Utilities, and Consumer Product markets. Perficient Digital Specializes in designing and delivering mobile experiences from full native to hybrid apps, full website redesigns, CMS migrations to Adobe and Sitecore platforms, eCommerce replatforms to Magento, and data-led personalization capabilities using Adobe and Salesforce for B2B and B2C end-customers. -
Product Chief And AdvisorVunify Feb 2015 - Jan 2017Atlanta, GaVunify was an innovative digital media guide and service for the new cord-cutting TV generation targeted at mid-market and small-market consumers. -
Digital Product Consultant And AdvisorGivgram Jan 2015 - Dec 2015Givgram was a socially-motivated media platform for good to brands, non-profits, and individuals to create and share inspiring content that engages and inspires us all to give to causes we care about.
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Vp, Sports New Products | Turner Sports InteractiveTurner Broadcasting System Jan 2005 - Dec 2014Greater Atlanta AreaServed on Sr Mgmt pitch and presentation teams for the acquisition of digital rights for NCAA, NBA and PGA Tour businesses and led the digital on-boarding efforts for standing up product and/or site operations - collaborating on creative/content strategies, and introducing new products and services. Each new property was transitioned to a permanent GM and Ops staff.NCAA March Madness | 2010 – 2012Led the 200+ person team that launched the Emmy-nominated March Madness Live (MML) - the complete live streaming, scoring, and social media digital products that were introduced for the 2011 tournament.NBA.COM | 2008 – 2010Jointly led the team that launched NBA.com under Turner’s new rights package in the 2008-09 season. Also led the concept, design, development, and operations of NBA League Pass Broadband - the league’s out-of-market digital subscription product - and NBA Game Time, the official mobile and tablet apps for Apple and Android, plus Smart TV-based platforms and devices.PGATOUR.COM2006 – 2008Led digital creative and product management of the first FedEX Cup playoffs for the PGA Tour, plus, the concept, design, and development of Shot Tracker - a revolutionary new leaderboard product that leveraged the live shot data of the PGA Tour and added new visualized info for all tournaments.PGA.COM2003 – 2006Led digital creative and product management for the PGA of America’s site and its championship events including the PGA Championship and the Ryder Cup. - including the first live, streaming Major sporting event on the iPhone. -
Vp, Digital Products And Services | Turner Wellness Media/UpwaveTurner Wellness Media And Turner Sports Aug 2012 - May 2014Greater Atlanta AreaLed digital concept, design, development, and operations of a new lifestyle media business called upwave.- a multi-platform, award-nominated consumer healthy living brand. -
Vp, Content And Creative | Turner Sports InteractiveTurner Sports | Turner Broadcasting Jan 2001 - Jan 2006Greater Atlanta AreaA member of the senior team that launched and operated NASCAR.COM and its digital products. Led digital creative design, editorial, sponsor integration, and product development for NASCAR.COM. This included leading the product design for the Emmy-Award winning TrackPass, NASCAR.com’s live subscription-based race products which delivered multi-million dollar annual revenue.
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Executive Creative Director | IxlIxl Enterprises Jul 1998 - Jan 2001Greater Atlanta AreaLed 75+ person creative and development departments for the Atlanta-based Headquarters of this Internet consulting company. Project oversight and leadership included:Leading a 50-person redesign team for BellSouth.com which launched a re-branded experience across dozens of corporate commercial and consumer sites for the Regional Bell Operating Company.Co-leadership of the strategy, creative direction, and development of 21e - an investor-backed broadband media company established to connect and sync streaming television programming with e-Commerce.
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Founding Partner | Maxwell Partners/SynaptixMaxwell Partners/Synaptx Jan 1990 - Jun 1998Greater Chicago AreaMaxwell Partners was an integrated marketing agency that catered to telecommunications and technology companies, specializing in helping companies launch new commercial and consumer products and services. This included the creation and spinoff of the award winning National Cellular SafeTalk Center - a non-profit company that developed programs for safe cellular phone habits in high school Driver Education classes.
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Frequently Asked Questions about Michael Adamson
What is Michael Adamson's email address?
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What skills is Michael Adamson known for?
Michael Adamson has skills like Digital Media, Strategy, Digital Strategy, Integrated Marketing, New Media, Marketing, Content Strategy, Social Media, Mobile Devices, Product Management, Digital Marketing, Strategic Partnerships.
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Michael Adamson
Newport Beach, Ca9ust-global.com, accenture.com, mindspring.com, gmail.com, asmnet.com, gmail.com, accenture.com, gmail.com, gmail.com13 +163032XXXXX
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7hotmail.com, skyretailservice.com, forresthomes.com, forresthomes.com, hbaf.org, hbaf.org, aol.com2 +170621XXXXX
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Michael A.
Allen, Tx3comcast.net, standex.com, middleby.com -
Michael Adamson
Scottsdale, Az2flinchdesign.com, gmail.com7 +130392XXXXX
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2comcast.net, fticonsulting.com
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