• Formulate comprehensive marketing, social media, and business development strategies, driving enhanced brand visibility and engagement across platforms including Facebook, Instagram, and X (Twitter)• Devise and curate captivating content aligned with the brand’s strategic objectives, style guidelines, and structural standards, resulting in a seamless brand identity and cohesive online presence• Manage weekly content planning cycles and social media calendars, coordinating posting times to maximize audience reach and engagement• Leverage an innovative approach to content creation, integrating SEO best practices and data-driven insights resulting in improved search engine rankings for digital assets• Monitor social media channels, promptly responding to customer inquiries, feedback, and comments to foster a strong sense of community and dialogue among clientele• Analyze social media metrics and engagement data to optimize content strategy and drive continuous improvement, ensuring maximum reach and resonance with target audience• Collaborate with creative teams and web designers to enhance content operations, identifying opportunities to streamline workflows and align content with overarching brand guidelines• Supervise all production operations as one of three key employees overseeing the production team, managing two departments to ensure attainment of set objectives and targets

• Led operations for all activities within the Club’s Tennis Center, Pro Shop, and Aquatic & Fitness Centers, providing personalized assistance to ensure exceptional member experiences• Streamlined reservation systems, delivering tailored recommendations for products and services and efficiently managing payment processing to optimize member convenience and satisfaction• Orchestrated scheduling and payroll initiatives for staff and independent contractors, optimizing resource allocation and ensuring smooth operations

• Collaborated with a dynamic team to produce and host a weekly radio program, reaching and engaging the entire university community• Developed and refined stories, scripts, and interviews tailored for radio segments, captivating audiences with compelling narratives and insightful discussions• Expanded outreach and engagement by creating supplementary content for various social media platforms, amplifying the program's impact and fostering a vibrant online community• Utilized Adobe Audition to record, edit, organize, and archive audio files, ensuring seamless broadcast quality and accessibility for future use