Michaela Wood Email & Phone Number

Bristol, Gb

City Of Bristol, England, United Kingdom

London, England, United Kingdom

- Analysis of current site UX, content & design, - Sitemap, wireframe & information architecture creation- SEO, Design and content QA to ensure consistency across the project- Manage client and internal communications for website design & development- Ensure the build of new websites that engage target audiences and push for conversion

Sydney, New South Wales, Australia

- Created and developed a Brand Workshop which aims to extract client knowledge of client buyer personas and overall brand positioning.- Facilitates Brand Workshop with clients and proposes a messaging strategy for their paid and organic online presence. - Develops brand & buyer personas for Start-Up, B2B and B2C Companies.- Research and investigate keywords for Search Engine Optimised (SEO) blogs and web pages.- Works strategically with Account Managers and Paid Social & Search Specialists on how to position digital campaigns.- Copywriting for full-funnel campaigns understanding how to nurture audiences through full-funnelled campaigns.- Works with SEO Specialist to generate IA (Information Architecture) for web-build clients.

Sydney, New South Wales, Australia

- Trained and onboarded new clients on our Agency platforms, processes and timelines.- Developed Paid Social, Search and SEO strategies to increase leads and sales.- Carried 2 B2C Startups through to their official launch, one of which saw a 6.8X ROAS in the first weekend.- Managed 11 retainer clients with monthly tasks ranging from Paid Social, Search, CRM, SEO, Design.- Oversee a team of specialists to ensure all tasks are done on time and to the highest quality.- Presented monthly Analytics reports and assessed campaign performance.- Used monthly Analytics learning to refresh and pivot campaigns, from always-on to agile, event-based campaigns (BFCM).

Barangaroo, New South Wales, Australia

- Oversaw content for paid campaigns, website builds and organic social media.- Copywriter and design of organic social media posts for B2B and B2C clients.- Created an organic social media plan to implement within the business based on common audience topics and learnings.

Australia

- Created and maintained website content and product updates.- Responsible for content creation and engagement with customers and followers on Instagram and Facebook.- Assessed and created personal targets and goals for myself in order to grow the business.- Increased sales within the business by 60% over 9 months relying on organic Social Media posting and engagement.

Redfern, New South Wales, Australia

Introduced to and worked in different areas of the team including content, copywriting, marketing, social media, UX/UI and Neurostrategy. Created and worked on a marketing strategy for different sectors of the business and assessed the effectiveness of these based on different buyer personas.

Worked in Print & Copy as well as floor sales. Considered a senior staff member responsible for managing and conducting a nightfill team to unload deliveries, follow shelving planograms and deliver customer service. Trained in Workplace Health & Safety.