Michael Cousins

Michael Cousins Email and Phone Number

Brand Builder, Director, and Strategist | Communications Director and Advisor | Creative Director | Starbucks, Nordstrom, Washington’s Lottery Alum @ Mutual of Enumclaw Insurance Company
enumclaw, washington, united states
Michael Cousins's Location
Seattle, Washington, United States, United States
Michael Cousins's Contact Details

Michael Cousins personal email

n/a
About Michael Cousins

Michael Cousins is a Brand Builder, Director, and Strategist | Communications Director and Advisor | Creative Director | Starbucks, Nordstrom, Washington’s Lottery Alum at Mutual of Enumclaw Insurance Company. He possess expertise in brand development, marketing strategy, advertising, copywriting, marketing communications and 23 more skills. Colleagues describe him as "Creative, innovative, passionate marketing professional who has great insight on ways to break-through the clutter and deliver compelling messages to a target audience. That is Michael Cousins." and "Michael is a very creative marketing expert. He never settles for anything below excellence or expectations. He can be tough and will drive a hard bargain but he does it for the good of the company he is working for. His depth of marketing experience is tremendous and would be an asset to any company that requires excellent marketing advice and expertise. I would be happy to discuss this in person, if you need to give me a call, please do."

Michael Cousins's Current Company Details
Mutual of Enumclaw Insurance Company

Mutual Of Enumclaw Insurance Company

View
Brand Builder, Director, and Strategist | Communications Director and Advisor | Creative Director | Starbucks, Nordstrom, Washington’s Lottery Alum
enumclaw, washington, united states
Employees:
377
Michael Cousins Work Experience Details
  • Mutual Of Enumclaw Insurance Company
    Brand Director
    Mutual Of Enumclaw Insurance Company Apr 2011 - Present
  • Michael Cousins | Strategic Wordsmith
    Strategic Writer/Consultant
    Michael Cousins | Strategic Wordsmith Oct 2009 - Jan 2012
    I provided independent strategic communication and consultation for retail, advertising agency, and small business clients. I crafted copy for product packaging, strategic brand statements, internal communication pieces, and graphic prints for apparel products.
  • Nordstrom
    Marketing Manager
    Nordstrom Sep 2007 - Feb 2009
    I turned private labels into brands; concise positioning statements became blueprints for designers and merchants. I gathered and presented proprietary customer profile information for internal audiences throughout the company. I managed, coached, and advocated for a team of four Project Managers.
  • Washington'S Lottery
    Director Of Marketing/Advertising
    Washington'S Lottery Sep 1999 - Sep 2007
    I directed all consumer and stakeholder communication efforts (advertising, public relations, rebranding efforts, stakeholder outreach, internal communications, marketing research, sponsorships, promotions, and product development). I was a department head and a member of the executive team. From 1999-2008 sales grew by 13% and profits by 24% in a highly regulated market. I was known for letting ad agency creatives be creative – as long as the work was effective. More often than not, it was.
  • Mrs. Fields
    Marketing Manager
    Mrs. Fields 1997 - 1999
    I developed marketing and communication programs for retail, wholesale, and licensing business units. I led a brand positioning and identity overhaul for a subsidiary of Mrs. Fields. Sales grew 17% over twelve months thanks to new products and promotions.
  • Starbucks Coffee Company
    Brand Development Specialist
    Starbucks Coffee Company 1993 - 1999
    Starting as a coordinator in the creative department, I quickly moved into brand development. I introduced new marketing initiatives to internal audiences and retail customers. I managed the in-store launch of the Starbucks Foundation and the Oprah’s Book Club program.

Michael Cousins Skills

Brand Development Marketing Strategy Advertising Copywriting Marketing Communications Marketing Brochures Strategic Communications Strategy Leadership Brand Implementation Internal Communications Creative Direction Integrated Marketing Message Development Advertising Management Marketing Research Product Development Strategic Planning Public Relations Employer Branding Employee Engagement Retail Branding Branding Research Culture Change Segmentation Market Research Art Direction

Michael Cousins Education Details

Frequently Asked Questions about Michael Cousins

What company does Michael Cousins work for?

Michael Cousins works for Mutual Of Enumclaw Insurance Company

What is Michael Cousins's role at the current company?

Michael Cousins's current role is Brand Builder, Director, and Strategist | Communications Director and Advisor | Creative Director | Starbucks, Nordstrom, Washington’s Lottery Alum.

What is Michael Cousins's email address?

Michael Cousins's email address is mi****@****ith.com

What is Michael Cousins's direct phone number?

Michael Cousins's direct phone number is +120691*****

What schools did Michael Cousins attend?

Michael Cousins attended School Of Visual Concepts (Seattle), Antioch University Seattle, The Evergreen State College.

What skills is Michael Cousins known for?

Michael Cousins has skills like Brand Development, Marketing Strategy, Advertising, Copywriting, Marketing Communications, Marketing, Brochures, Strategic Communications, Strategy, Leadership, Brand Implementation, Internal Communications.

Who are Michael Cousins's colleagues?

Michael Cousins's colleagues are Bryan Roth, Aic, Scla, Asd, Wrt, Amrt, Elina Undefined, John Rienzo, Cindy Mccullough, Katie Barton, Bryan Meier, Mom In Washington.

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