Michaela Scarpatetti Serrano

Michaela Scarpatetti Serrano Email and Phone Number

International Sales at Pronatec | Cocoa products organic/fairtrade | Licensed Sensory Panelist & Certified Chocolate Taster @ PRONATEC AG
winterthur, zurich, switzerland
Michaela Scarpatetti Serrano's Location
Kreuzlingen, Thurgau, Switzerland, Switzerland
Michaela Scarpatetti Serrano's Contact Details

Michaela Scarpatetti Serrano work email

Michaela Scarpatetti Serrano personal email

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About Michaela Scarpatetti Serrano

Highly versatile and energetic communications professional with over 20 years of experience in management, marketing and sales in Europe and Asia. FMCG, luxury goods, food, cosmetics, non-profit organisations, services. Working with international distributors, travel retail, food industry. Lived in Beijing & Hong Kong for over 8 years. Former Executive Director of the Swiss Chinese Chamber of Commerce in Beijing (2007-2009).Passionate about connecting people and making things happen. Healthy lifestyle & fitness enthusiast, certified NASM nutrition coach.International Sales @ Pronatec, an expert in fair trade & organic Languages: German, English, French, Spanish, Chinese.

Michaela Scarpatetti Serrano's Current Company Details
PRONATEC AG

Pronatec Ag

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International Sales at Pronatec | Cocoa products organic/fairtrade | Licensed Sensory Panelist & Certified Chocolate Taster
winterthur, zurich, switzerland
Website:
pronatec.com
Employees:
32
Michaela Scarpatetti Serrano Work Experience Details
  • Pronatec Ag
    International Sales Manager
    Pronatec Ag Sep 2021 - Present
    Winterthur, Zürich, Schweiz
    Pronatec is the pioneer in organic & fairtrade for the global food & cosmetics ndustry. Our range includes cocoa beans, semi-finished cocoa products, chocolate coatings, chocolate, sugar, vanilla and spices.Since mid-2022, we run the world's only 100% organic cocoa processing factory in Switzerland.
  • Rausch Ag Kreuzlingen
    International Sales Manager
    Rausch Ag Kreuzlingen Feb 2017 - Apr 2021
    Kreuzlingen, Canton Of Thurgau, Switzerland
    - Analyse new potential markets. Main focus Europe.- Develop and execute detailed business plans including sales, distribution and marketing strategy- Negotiate with potential distributors and retailers across various sales channels- Enter UK and Romanian markets- Enter the Travel Retail Channel with Dufry. Develop assortment. Negotiate terms. Plan and execute promotions.- International Trainings & Marketing lead- China eCommerce project
  • Lindt & Sprüngli
    Market Manager, Hong Kong
    Lindt & Sprüngli Apr 2015 - Dec 2016
    Hong Kong
    Country responsibility for Taiwan and Philippines markets and food service department in Hong Kong & Taiwan. Manager distributor change in Taiwan.- Develop and manage execution of country-specific business plans and marketing plans - Manage and develop network of country distributors - Sales targets, P&L, forecast and budget accountability- Evaluation of local partner execution based on sales forecast and service KPIs- Design and execute local marketing campaigns in conjunction with regional marketing team- Market intelligence and analysis of new potential markets- Liaise with operational and support departments in Headquarters
  • Lindt & Sprüngli
    Area Sales Manager, South East Asia
    Lindt & Sprüngli Oct 2010 - Mar 2015
    Hong Kong
    Country responsibility for South East Asia markets Singapore, Thailand, Indonesia, Philippines, Malaysia, Vietnam.- Develop and manage execution of country-specific business plans and marketing plans - Manage and develop network of country distributors - Sales targets, P&L, forecast and budget accountability- Evaluation of local partner execution based on sales forecast and service KPIs- Design and execute local marketing campaigns in conjunction with regional marketing team- Market intelligence and analysis of new potential markets- Liaise with operational and support departments in Headquarters
  • Iwc Schaffhausen
    Global Sourcing And Project Manager Point Of Sale
    Iwc Schaffhausen Mar 2010 - Jun 2010
    Switzerland
  • Swisscham China
    Executive Director
    Swisscham China Jul 2007 - Feb 2009
    Beijing City, China
    SwissCham China is an important actor of the Swiss foreign trade promotion, gathering a majority of the Swiss business Community in China. It is the only Swiss Chamber of Commerce officially registered in Mainland China.ResponsibilitiesRun the Chamber’s activities, including marketing, events, projects, services and public relations. Report directly to the Board of Directors. - Management and HR accountability, manage and supervise international staff of 5-7 people - Communication with the Board of Directors, participate and prepare meetings, ensure strategy execution- Budget Management, generate revenue, control revenue and expense- Events Management, organize and supervise of business and social events, attend Chamber-related events- Raising funds and sponsorships for events and projects- Leading projects including data compilation, editing and publishing the official membership directory and the “Olympics Special Publication”- Marketing, create new membership booklets and pamphlets, website, set up new chambers’ membership card benefits system- Public relations, establish and maintain media contacts and write articles- Promotion of Sino-Swiss trade & economic relations by coordinating and cooperating with various institutions such as Swiss Embassy, various international Chambers, China Council for the Promotion of International Trade (CCPIT), a.o
  • Putzfrauenvermittlung.Ch Ag
    Deputy General Manager
    Putzfrauenvermittlung.Ch Ag Aug 2004 - Jul 2007
    Zürich Area, Switzerland
    Management of the start-up company and building it into the biggest company for cleaning private houses in Switzerland. - Management, recruitment and supervision of employees (4 office staff and over 100 cleaning ladies), continuous implementation of CRM-activities- Communication/Marketing/PR, develop and execute marketing strategy and advertising. Manage public and media relations- Sales and costumer service- Finances, supervise revenues and expenses- Coordination with franchise companies
  • Tequila / Tbwa Advertising Agency
    Account Executive
    Tequila / Tbwa Advertising Agency Sep 2002 - Jul 2004
    Zürich Area, Switzerland
    Direct marketing and interactive marketing unit of TBWA, a US-based agency networks positioning, launching and maintaining long-term management of brands such as SBB, Mc Donald’s, Coop, MasterfoodsResponsibilities- Marketing consulting for clients such as Canon, Novell, Ticketcorner, etc.- Budget responsibility, controlling revenues and expenses for projects- Order placement, execute and monitor- Complaints management, find mutually satisfying solutions- General secretarial work, arrange meetings, take minutes
  • Marketingagentur.Ch Ag
    Commercial Apprentice
    Marketingagentur.Ch Ag Aug 1999 - Aug 2002
    Zürich Area, Switzerland
    Full-service brand marketing and communication agencyResponsibilities- Project Management - Media planning for companies such as Kodak - Organize promotion events- General secretarial work- Inquiries- Accounting- Translations, French/English/German

Michaela Scarpatetti Serrano Skills

Marketing Strategy Marketing Management Public Relations Event Management Sales Marketing Management Fmcg Retail Advertising Brand Management Budgets Project Management Marketing Communications Building Relationships Direct Marketing Recruiting Events Asian Business Emerging Markets Food Industry

Michaela Scarpatetti Serrano Education Details

Frequently Asked Questions about Michaela Scarpatetti Serrano

What company does Michaela Scarpatetti Serrano work for?

Michaela Scarpatetti Serrano works for Pronatec Ag

What is Michaela Scarpatetti Serrano's role at the current company?

Michaela Scarpatetti Serrano's current role is International Sales at Pronatec | Cocoa products organic/fairtrade | Licensed Sensory Panelist & Certified Chocolate Taster.

What is Michaela Scarpatetti Serrano's email address?

Michaela Scarpatetti Serrano's email address is mi****@****ahoo.de

What schools did Michaela Scarpatetti Serrano attend?

Michaela Scarpatetti Serrano attended Zhaw Zürcher Hochschule Für Angewandte Wissenschaften, Tsinghua University, Tsinghua University, Hwz University Of Applied Sciences In Business Administration Zurich, Kv Business School Zürich, Diplommittelschule St.gallen.

What are some of Michaela Scarpatetti Serrano's interests?

Michaela Scarpatetti Serrano has interest in Mother Language (Swiss) German, Snowboarding, Travelling, Dancing, Reading, French, Fluent In English, Basic Level Chinese, Spanish.

What skills is Michaela Scarpatetti Serrano known for?

Michaela Scarpatetti Serrano has skills like Marketing Strategy, Marketing, Management, Public Relations, Event Management, Sales, Marketing Management, Fmcg, Retail, Advertising, Brand Management, Budgets.

Who are Michaela Scarpatetti Serrano's colleagues?

Michaela Scarpatetti Serrano's colleagues are Rafael Murilo, Martina Rombach, Severine Kaufmann, Raphael Berger, Gray Carvalho Bandeira, Miranda Patelli-Van Son, Marco Pulito.

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