Michaela Scarpatetti Serrano Email & Phone Number

Winterthur, Zürich, Schweiz

Pronatec is the pioneer in organic & fairtrade for the global food & cosmetics ndustry. Our range includes cocoa beans, semi-finished cocoa products, chocolate coatings, chocolate, sugar, vanilla and spices.Since mid-2022, we run the world's only 100% organic cocoa processing factory in Switzerland.

Kreuzlingen, Canton Of Thurgau, Switzerland

- Analyse new potential markets. Main focus Europe.- Develop and execute detailed business plans including sales, distribution and marketing strategy- Negotiate with potential distributors and retailers across various sales channels- Enter UK and Romanian markets- Enter the Travel Retail Channel with Dufry. Develop assortment. Negotiate terms. Plan and execute promotions.- International Trainings & Marketing lead- China eCommerce project

Hong Kong

Country responsibility for Taiwan and Philippines markets and food service department in Hong Kong & Taiwan. Manager distributor change in Taiwan.- Develop and manage execution of country-specific business plans and marketing plans - Manage and develop network of country distributors - Sales targets, P&L, forecast and budget accountability- Evaluation of local partner execution based on sales forecast and service KPIs- Design and execute local marketing campaigns in conjunction with regional marketing team- Market intelligence and analysis of new potential markets- Liaise with operational and support departments in Headquarters

Hong Kong

Country responsibility for South East Asia markets Singapore, Thailand, Indonesia, Philippines, Malaysia, Vietnam.- Develop and manage execution of country-specific business plans and marketing plans - Manage and develop network of country distributors - Sales targets, P&L, forecast and budget accountability- Evaluation of local partner execution based on sales forecast and service KPIs- Design and execute local marketing campaigns in conjunction with regional marketing team- Market intelligence and analysis of new potential markets- Liaise with operational and support departments in Headquarters

Switzerland

Beijing City, China

SwissCham China is an important actor of the Swiss foreign trade promotion, gathering a majority of the Swiss business Community in China. It is the only Swiss Chamber of Commerce officially registered in Mainland China.ResponsibilitiesRun the Chamber’s activities, including marketing, events, projects, services and public relations. Report directly to the Board of Directors. - Management and HR accountability, manage and supervise international staff of 5-7 people - Communication with the Board of Directors, participate and prepare meetings, ensure strategy execution- Budget Management, generate revenue, control revenue and expense- Events Management, organize and supervise of business and social events, attend Chamber-related events- Raising funds and sponsorships for events and projects- Leading projects including data compilation, editing and publishing the official membership directory and the “Olympics Special Publication”- Marketing, create new membership booklets and pamphlets, website, set up new chambers’ membership card benefits system- Public relations, establish and maintain media contacts and write articles- Promotion of Sino-Swiss trade & economic relations by coordinating and cooperating with various institutions such as Swiss Embassy, various international Chambers, China Council for the Promotion of International Trade (CCPIT), a.o

Zürich Area, Switzerland

Management of the start-up company and building it into the biggest company for cleaning private houses in Switzerland. - Management, recruitment and supervision of employees (4 office staff and over 100 cleaning ladies), continuous implementation of CRM-activities- Communication/Marketing/PR, develop and execute marketing strategy and advertising. Manage public and media relations- Sales and costumer service- Finances, supervise revenues and expenses- Coordination with franchise companies

Zürich Area, Switzerland

Direct marketing and interactive marketing unit of TBWA, a US-based agency networks positioning, launching and maintaining long-term management of brands such as SBB, Mc Donald’s, Coop, MasterfoodsResponsibilities- Marketing consulting for clients such as Canon, Novell, Ticketcorner, etc.- Budget responsibility, controlling revenues and expenses for projects- Order placement, execute and monitor- Complaints management, find mutually satisfying solutions- General secretarial work, arrange meetings, take minutes

Zürich Area, Switzerland

Full-service brand marketing and communication agencyResponsibilities- Project Management - Media planning for companies such as Kodak - Organize promotion events- General secretarial work- Inquiries- Accounting- Translations, French/English/German

Sensorik Lizenz Schokolade

Sensorik Lizenz Schokolade (chocolate sensory licence)

Advanced Executive Program, China Orientation For Multinational Managers And Executives

Chinese

First HWZ student to spend one semester abroad at Tsinghua University in Beijing.

Bachelor Of Science (Bsc), Business Communication (Part Time Studies, 80% Working)

Diploma thesis topic "Guest semesters abroad and their added value to the Swiss labour market". First student to spend one semester abroad.

Bms College Degree In Business Business, Business

Education record