Michael Stead Email & Phone Number

Brand Director for Thomson Reuters and other brand partners.Working with the management team, following their MBO in an award winning agency to help deliver ‘Real Thinking’ strategic and creative output for our global (inc Thomson Reuters, United Nations) as and our smaller brands. From new strategic insights we produce fully integrated marketing campaigns including print, social media content, all things digital as well as product launches and brand experiences. We recently won a NY Festivals MIDAS award for best integrated campaign and I also support the new business team on business growth.

Clerkenwell, London, Ec1

A Fintech start up creating a new smartphone contactless payment & loyalty app specifically designed to benefit and reward customers & the 270k independent businesses they love. Worked directly with the founder of the start up, based at Passion Capital to help define the brand for investment. Pixie is a new smartphone contactless payment & loyalty app designed to benefit independent businesses globally. Launching 2017 following London Beta and Crowdcube campaign. Based at Passion Capital, EC1.

Shoreditch

Freelance project working for Cannes & D&AD award winning integrated agency. Leading their key accounts Gallo wines and Parkinson’s UK. I managed the Account Director and Senior Account Manager teams and reported directly to the founder/ CEO. Gallo wines is a truly integrated account including Print, PR, Social Media and sampling. I also worked with the CEO on new business by spotting leads, developing new business credentials and agency POV plus attending new business meetings. Company Summary: Over the years I have been fortunate to have been Executive Creative Director at many wonderful and renowned advertising agencies such as: Leagas Delaney, Wieden & Kennedy as global head of Nike in Oregon, Lowe and Ogilvy. I have also been a film director, designed packaging, logos, CDs, websites, written books, and even party political broadcasts (don't ask who for). But the main thing I have learnt in my career was that the traditional advertising agency model was outdated and had to change. It needed to evolve to reflect the ever-changing worlds of social, technology and media, but also it had to change to ensure clients got to the most effective ideas possible and media-neutral solutions in a more collaborative, dynamic and cost-effective way. Steve Dunn. Founder & Executive Creative Director.www.theassemblynetwork.com/www.creativebrief.com/agency/info/21612/the-assembly-network-ltd

Shoreditch, London

Working with ex- McCann collegues on new business development and innovative thinking plus marketing & PR for Fearlessly Frank- An innovation consultancy specialising in new strategies and ideas for businesses. We help identify opportunities for innovation and revenue growth, and develop go-to-market plans to make them happen. www.fearlesslyfrank.com

London

Joined the team to further develop a big global brand idea to ensure it was regionally relevant and implemented across EMEA. Working along side regional client team in Geneva, local Leo teams and clients, we sold and launched the new 360 holistic campaign in 18 markets with great business results. As well as developing TV and print etc, worked on almost daily basis with our integrated team of PR, instore and digital on holistic initiative development and launches. Traveled every 2 weeks for Geneva meetings with P&G head office plus local market trips when relevant such as Moscow, Beirut, Poland, Hungary and Turkey. We worked with P&G as partners from initial product concepts, final campaign production to acting as brand guardians across the region as the work is locally adapted to ensure everything reflects brand values and ambition.

London

Main focus was Nescafé Worldwide, working with core team of Executive Creative Director and WW Planner. Following WW team initiative and strategic development, we centrally developed a new big campaign idea that re-invigorated the brand portfolio and improved creative standards in our global Nescafé markets while also taking account of local market issues.Worked with Nestlé head office in Switzerland and local clients. Also responsible for supporting local McCann teams and helping advise on best local strategic and creative solutions.Nesquik: Led Nesquik European integrated account involving central TV production and managing promotional & online teams.

London

Involved in the complete business re-evaluation of the Carte d’Or brand to re-stimulate in interest a dying brand and enable NPD. Developed new communication strategy for TV and print to successfully invigorate existing portfolio and simultaneously launch new product extensions. Also developed new advertising campaigns for Cornetto Miniatures, Solero Getfruit and Wall’s Housebrand.Worked very closely with Wall’s marketing teams on everything from NPD development to Wall’s re-branding programme.

London

Brought in to build relationships with UK client and directly address their issues and so give them independence from the central European team. Pan-Euro account re-aligned at the end of 2002.

London

Worked along side Head of New Business to help convert new business opportunities from credentials to final pitch. Worked on numerous brands and strategic and creative solutions which resulted in 8 key account wins and McCann-Erickson most successful new business year.Also involved in marketing for McCann London to improve our perception in the client community which resulted in McCann being rated Number 1 in Marketing week Agency Reputations Survey.

London, United Kingdom

In UK, pitched and launched the new ‘Priceless’ campaign with locally developed TVCs, press, posters and sponsorship. Took a new TV creative idea from McCann NYC and made it our own with many new media ideas. Also as International Account Manager, supported the local pitches and launch of ‘Priceless’ campaign in 12 European markets.