Mike Berman Email & Phone Number

Long Beach, California, United States

Orchestrated brand visibility enhancement via internal, external, web, and social media communications for DLBA, a non-profit, community-based management organization overseeing two business districts in Downtown Long Beach. Increased subscriber engagement with key digital newsletter driving open rate from 15 percent to 40 percent in six months. Developed new content that increased web page views by more than 20 percent. Helped secure a 10-year, $35 million renewal of the Downtown Long Beach Property Based Improvement District (PBID), fifth largest in LA County, while also managing CEO leadership change. Collaborated with community groups to enhance awareness and stakeholder involvement. Spokesperson.

Austin, Texas Area

Oversaw communications for Bask, a unique digital-only bank. The Fintech's parent company is Texas Capital Bank (TCB). Created a new communications program that resulted in a 50 percent increase in brand awareness and 30 percent increase in webpage views in six months. Developed, evaluated, assessed and implemented communication plans and metrics, including overseeing PR initiatives. Collaborated with PR and marketing agencies on integrated programs to drive deposits. Role ended when TCB merger was called off due to market impact of COVID-19.

Austin, Texas, United States

Responsible for developing and executing on integrated strategies to extend the Chamber’s reputation, drive brand awareness, and increase operating revenue/funding. Increased net credibility of the Chamber from 43% to 65% in two years, per voter research by Baselice and Associates, Inc., advancing the Chamber’s advocacy reputation as the voice of business for the Austin region. Drove marketing and communications for Opportunity Austin, a regional economic development initiative, and its capital campaign that helped secure $20 million in funding to draw investment into the region. Led communication efforts to support $2 million in Chamber membership programs, including successful partnership with SXSW that increased Chamber revenue and member ticket sales by 25 percent. Worked closely with technology companies, including startups, to attract and retain jobs in the region. Served as spokesperson.

Led external communications for UTSW, a premiere academic medical center serving two million patients annually and 14,000 employees and students. Orchestrated a successful PR strategy to address negative articles about UT Southwestern Medical Center in The Dallas Morning News that resulted in more positive mentions than the top five competitors combined. Proactively developed an editorial style guide for the institution, championed and adopted by Chief of Staff, that led to consistent, effective and more efficient communications throughout the campus. Managed team of 15, providing mentorship and guidance to encourage professional growth. Generated engaging content highlighting groundbreaking research, top-tier medical education, and exceptional patient care across various print and digital platforms to build employee engagement and enhance the patient and family experience. Navigated through unexpected crisis communications effectively, ensuring the organization's reputation remained intact during challenging times. Utilized social media to successfully highlight UTSW's accomplishments and initiatives. Served as spokesperson.

Managed global internal and external communications for this $3 billion travel distribution, technology and software company traded on NYSE (1996 to 2007). Supported owner of Travelocity and operator of the world’s largest electronic travel reservation system with 9,000 employees in 59 countries. Remodeled the communication strategy that shifted the perception of Sabre Holdings from a reservation system provider to a technology leader and retail marketer of travel. Collaborated with team members on chairman/CEO communications, financial communications, legal and compliance initiatives, product launches, and crisis communications.