Michael Batsford Email & Phone Number

Massachusetts, United States

Massachusetts

• Responsible for all aspects of successful software implementation for new AsureSpace clients• Work directly with clients to assess, design, document, build, deliver & test software products and features• Configure and implement software applications based on documented client specifications• Develop, design and deliver training to clients on how to utilize Resource Scheduler software application • Provide ongoing account management and technical support to 200+ enterprise class customers such as GE, Chase, and Kaiser Permanente

As a Data Quality Manager, I was tasked with a project to increase the quality of data that we received from advertisers in the form of data feeds.Key Responsibilities: • Analyze advertiser’s data feeds and outline improvements needed from each merchant partner• Contact advertisers directly and actively guide them on improving data• Create and provide tailored a suggestion document to each merchant on ways data would better fit within website database• Facilitate changes to tech team so that updated feeds could be loaded into development staging for upcoming new site launch

As Merchant Development Manager, I was responsible for managing relationships, increasing revenues and selling into both the advertiser and partner sides of Mall Network’s online shopping sites. Key Responsibilities: • Grew and maintained hundreds of direct client relationships with many of the top 500 online retailers, such as HSN, HomeDepot, QVC, Overstock and Discovery Channel• Set up and managed secondary affiliate aggregator accounts with CJ, Google, and Linkshare for sourcing coupons and deals• Consistently exceeded individual quarterly ad sales target resulting in 100% increase of goal from 2008 to 2009• Implemented sold advertising packages across multiple loyalty malls including Chase, Delta, Bestbuy and Wachovia• Collaborated with tech services to enhance product functionality and performance of internal tools• Key contributor in helping the company grow incoming revenues by 100% year over year• Responsible for “Deal of the Hour” and relationship management of the most trafficked Q4 shopping sites including CyberMonday.com

Commission Junction's Program Manager is a vital contributor to Commission Junction's continued industry dominance. The Program Manager oversees and executes affiliate marketing programs and delivers associated services on behalf of Commission Junction's client base. Key Responsibilities: • Assist in recruitment of publishers to assigned advertiser's affiliate marketing programs• Manage and retain publisher relationships in assigned programs• Maintain assigned program infrastructure • Promote and protect interests of assigned advertisers' programs• Report assigned program performance to the advertiser • Develop and apply program growth strategies

As a Commission Junction Account Representative, I managed clients by solving problems, answering questions and helping to increase revenue for my portfolio of performance marketing clients. Overall, I helped them grow and nurtured their continued online marketing success.Key Responsibilities: • Advised clients on a diverse set of topics including; publisher payout, contests, promotions and email campaigns• Sold clients on increased service levels and affiliate program management• Managed client relationships via phone and e-mail, continuously researching and resolving a wide array of program issues• Reviewed complex technical issues and determined solutions or escalation• Served as a client’s central point of contact and advisor for their online performance marketing program

Hypertronics Corporation Human Resources Generalist performs responsibilities in some or all of the following functional areas: employee relations, training, employment, affirmative action and employment equity programs. Key Responsibilities:• Administrated payroll for exempt and nonexempt employees• Handled staffing recruitment and hiring for all temporary and permanent placement employees• Screened all resumes• Resolved employee conflict and improved relations• Negotiated contracts for favorable pricing with several top accounts• Worked closely with confidential financial information • Delivered a quarterly print and e-mail newsletters