From 2016 through 2019, full-time focus for single client: operating Sullivanoncomp.com, a California workers’ compensation content resource with 6,000+ subscribers.Led transition of operations away from firm’s prior marketing partner and operating platform. Chose tech stack, hired team, prepped specs, and directed designer and developers to build site and integrations with 3rd-party tools.Direct continuing development of new features, including complex benefits calculators built in collaboration with stakeholders via multiple focus groups and deep-dive investigation into applicable legal requirements.Created Hubspot workflows and email sequences for lead gen, sales outreach, trial users, and customer onboarding, engagement and retention. Configure Intercom customer messaging platform and author auto messages, saved replies, and Help Center articles, many with embedded screenshot video tutorials. Present monthly analysis regarding Key Performance Indicators (KPIs) and progress towards goals.In 2015, ran operations consultancy advising firms with 20-50 attorneys.

Early-stage primary research for Software as a Service (SaaS) start-up. Conducted 100+ interviews with CEOs of IT Managed Service Providers (MSPs) leading to MSP TicketWizard.

Worked collaboratively with the General Managing Partner and other firm leaders to create the best worker's compensation defense firm in California. Highlights include:► growing from 9 corporate clients to over 60 ► growing from 1 office to 6 state-wide ► growing from 5 attorneys to 50 attorneys ► growing revenue over 10x► co-creating a 20-year engine for growth: the wildly popular "Sullivan on Comp" legal treatise"Sullivan on Comp," first released in 2009, is a master work that firmly established the firm's leadership position in the marketplace. Several of the firm's attorneys authored the treatise; I negotiated to acquire the rights from a predecessor publication, built the production platform and team, and created the marketing plan, including collaborating on a key partnership with WorkCompCentral. This 3-minute video gives a behind-the-scenes look: https://youtu.be/umQi3GRo5dI.Designed procedures for staff handling of legal matters, back-office and financial management, on-boarding and training new employees, and actively worked to create a culture of excellence.

Co-founder and CEO of Internet properties including the popular Dealhack.com.Maintained daily content and link-outreach schedule for five years, resulting in exponential growth in traffic and revenue, recurring placements of content on Gawker media properties Lifehacker and Consumerist, mentions on Boing Boing and expert punditry on ABC World News Tonight.Successfully negotiated and completed sale of the business.

Led eight program managers responsible for all marketing, business development, and customer retention operations. Generated over 900,000 direct-response sales leads per year. Increased revenue by $2.2 Million by generating more leads with no increase in annual spend.Previously, created a new 25-employee department: Subscriber Development, that increased revenue $3.6 Million through improved subscriber retention.Before that, ran the direct mail program of over 24 million pieces per year.