• Developed the company’s first direct-sale email marketing stream—generating $2 million in revenue in year one—and delivering 30+% year-on-year growth for 4 years in a row, with more than $12 million in revenue in 2023.• Grew the marketing team from 3 to 17+ members, fostering a culture of innovation and excellence.• Introduced full-funnel content marketing strategies across 8 business units, including the relaunch of the global website, resulting in a 33% increase in organic… Show more • Developed the company’s first direct-sale email marketing stream—generating $2 million in revenue in year one—and delivering 30+% year-on-year growth for 4 years in a row, with more than $12 million in revenue in 2023.• Grew the marketing team from 3 to 17+ members, fostering a culture of innovation and excellence.• Introduced full-funnel content marketing strategies across 8 business units, including the relaunch of the global website, resulting in a 33% increase in organic web traffic and a 49% increase in web conversions.• Implemented advanced data analytics to inform the ongoing optimization of marketing strategies, leading to a 22% improvement in campaign effectiveness and a 13% increase in efficiency.• Developed localization initiatives for 11 global markets, adapting branding and marketing materials to regional cultures and languages, driving increased market penetration in key regions. Show less

Clients: Stanley Black & Decker, Chase Bank, Kearny Bank, Tetley Tea, Eight O'clock Coffee, Tums, WorkWave, Intel, Terminix, USA Insulation

Agency-lead across numerous priority brands, I oversaw every aspect of the creative process, inspiring creativity, developing talent, fostering client relationships, growing and winning business, and continuously innovating on behalf of our clients.Disciplines: Shopper marketing, Retail, Promotions, Experiential, Social media, eCommerceClients: Captain Morgan, Johnnie Walker, Tanqueray, Bailey’s, Ketel One, Don Julio, Ciroc, Guinness, Smirnoff Ice, Pringles, Cheez-it, Warner… Show more Agency-lead across numerous priority brands, I oversaw every aspect of the creative process, inspiring creativity, developing talent, fostering client relationships, growing and winning business, and continuously innovating on behalf of our clients.Disciplines: Shopper marketing, Retail, Promotions, Experiential, Social media, eCommerceClients: Captain Morgan, Johnnie Walker, Tanqueray, Bailey’s, Ketel One, Don Julio, Ciroc, Guinness, Smirnoff Ice, Pringles, Cheez-it, Warner Bros, Pepsi Multicultural Show less

With responsibility for all agency output, I provided dynamic, forward-thinking leadership to the Creative, Production, Social Media, and Project Management teams, solving business challenges and generating growth for our clients.Disciplines: Brand positioning, Visual identity, Digital, Print, Collateral, Franchise marketing, Local store marketing, Social media, Search marketingClients: Supercuts, T-Mobile, Coldwell Banker Commercial, Jack in the Box, Qdoba, ServiceMaster, Title… Show more With responsibility for all agency output, I provided dynamic, forward-thinking leadership to the Creative, Production, Social Media, and Project Management teams, solving business challenges and generating growth for our clients.Disciplines: Brand positioning, Visual identity, Digital, Print, Collateral, Franchise marketing, Local store marketing, Social media, Search marketingClients: Supercuts, T-Mobile, Coldwell Banker Commercial, Jack in the Box, Qdoba, ServiceMaster, Title Boxing, Verizon, Weichert Realtors, SkyZone, Nathan’s Famous Show less

Business lead on multiple lines of business, I guided a team of writers and art directors in executing multi-channel marketing plans for billion-dollar clients, achieving improved business performance.Disciplines: Sports marketing, Shopper marketing, Retail, Promotions, Experiential, Brand positioning, Naming, TV, Radio, Print, Digital, OOHClients: Gatorade, Mountain Dew, Pepsi, Pepsi International, Mentos, Airheads, Absolut Vodka, Chase Bank, AMP Energy, SoBe, No Fear Energy

Pepsi Sports, Gatorade, Mountain Dew, AMP Energy, No Fear Energy, SoBe

Pepsi Sports, Pepsi (Brand), Mountain Dew, AMP Energy, Sierra Mist