Michael Blake Email & Phone Number

Adelaide, Sa, Au

Adelaide, Australia

Brainier is driven by the belief that all businesses should have access to the same quality of marketing support that larger companies take for granted. We research and follow the world’s leading marketing thinkers and business strategy processes and embed this knowledge into everything we do.The businesses that we work with get to enjoy access to most of the marketing services they will ever require – delivered with unbiased advice. We appreciate that smaller businesses have… Show more Brainier is driven by the belief that all businesses should have access to the same quality of marketing support that larger companies take for granted. We research and follow the world’s leading marketing thinkers and business strategy processes and embed this knowledge into everything we do.The businesses that we work with get to enjoy access to most of the marketing services they will ever require – delivered with unbiased advice. We appreciate that smaller businesses have significant budget and cash flow constraints and have spent years designing our services to make them accessible to everyone. Show less

Adelaide, Australia

My weekend business..E-commerce business www.cooksharply.com.auKey responsibilities include the setup of a new company to support the exclusive distribution and sale of Rada Cutlery for Australia and New Zealand.• The negotiation of a distribution agreement with Rada Cutlery in the US.• The development of a brand strategy for Sharply Knives Pty Ltd to support the distribution.• The setup and build of an e-commerce platform to support online sales.• The setup and running… Show more My weekend business..E-commerce business www.cooksharply.com.auKey responsibilities include the setup of a new company to support the exclusive distribution and sale of Rada Cutlery for Australia and New Zealand.• The negotiation of a distribution agreement with Rada Cutlery in the US.• The development of a brand strategy for Sharply Knives Pty Ltd to support the distribution.• The setup and build of an e-commerce platform to support online sales.• The setup and running of a range of digital marketing strategies including SEO, a blog, Google Analytics, PPC Campaigns, user behaviour monitoring and Social Media.• The development of print brochures to support sale efforts.• Develop Financial, Marketing, Sales and Operational targets and a range of KPI’s to ensure the business can be successfully tracked against its major objectives. Show less

Adelaide, Australia

Key Responsibilities included the management of all brand and marketing related activities for Balfours Bakery;• Category portfolio marketing strategies and projects• Social media, digital and website development• New product development projects for the brand/category• Analysis of market data / information / promotion performanceA significant focus was placed on the creation of an overarching marketing strategy and business plan for the Balfours brand, concentrating… Show more Key Responsibilities included the management of all brand and marketing related activities for Balfours Bakery;• Category portfolio marketing strategies and projects• Social media, digital and website development• New product development projects for the brand/category• Analysis of market data / information / promotion performanceA significant focus was placed on the creation of an overarching marketing strategy and business plan for the Balfours brand, concentrating on shifting the brand from being an iconic South Australian business into a brand with national awareness. The brand plan included positioning, media buying, social media strategy and new product development strategies. Show less

Adelaide, Australia

Adelaide, Australia

Key Responsibilities included the redevelopment of the Hamilton Sunscreen range to meet the criteria of the soon to be released 50+ AUS/NZ Sunscreen Standard.Working closely with Valeant’s Product Development Manager and Marketing team this consulting project required the redevelopment of over a dozen unique Hamilton Sunscreen formulations and support related to the marketing strategy for the Hamilton Sunscreen portfolio.

Adelaide, Australia

Key Responsibilities included the shared management of the Hamilton business with the Joint Managing Director of Operations.• Provide leadership, support collaboration and articulate the vision for the Hamilton laboratories brand across all business stakeholders.• Manage direct reports for key departments including R&D, Marketing, Sales, Export and Quality Assurance.• Identify and manage a range of critical projects related to the Hamilton brand and key NPD, Marketing and Sales… Show more Key Responsibilities included the shared management of the Hamilton business with the Joint Managing Director of Operations.• Provide leadership, support collaboration and articulate the vision for the Hamilton laboratories brand across all business stakeholders.• Manage direct reports for key departments including R&D, Marketing, Sales, Export and Quality Assurance.• Identify and manage a range of critical projects related to the Hamilton brand and key NPD, Marketing and Sales initiatives.• In conjunction with the Joint Managing Director of Operations develop yearly key Financial, Marketing, Sales and Operational KPI’s and ensure these targets are achieved.Reporting to the Board this role provided a significant level of input into the planning of the company’s long term strategic direction and based on these the development of yearly budgets and business plans. This role saw a heavy emphasis placed on redeveloping the marketing program and the presentation of the Hamilton brand. Show less

Adelaide, Australia

Key responsibilities included management of all new product development activities related to Hamilton’s product portfolio.• In consultation with the marketing team, the development of a long-term NPD pipeline to ensure the consistent delivery of new products to the marketplace.• The planning and management of development projects across all departments, ensuring the timely delivery of NPD.• Training and support of marketing staff related to NPD projects and key technical… Show more Key responsibilities included management of all new product development activities related to Hamilton’s product portfolio.• In consultation with the marketing team, the development of a long-term NPD pipeline to ensure the consistent delivery of new products to the marketplace.• The planning and management of development projects across all departments, ensuring the timely delivery of NPD.• Training and support of marketing staff related to NPD projects and key technical elements of each product category.• The management of collaboration both between internal departments and with key suppliers related to innovative NPD concepts and their market place viability• Management of direct R&D reports. Show less

Adelaide, Australia

Mini Mba, Brand Management

Mini Mba, Marketing

Master Of Marketing, Business, Management, Marketing, And Related Support Services

Master in Marketing

Master Of Business Administration (M.B.A.)

Graduate Diploma, Exercise Physiology

Bachelor Of Science (Bsc), Physiology / Pharmacology

Education record