Michael Prosser Email & Phone Number

United States

As a 25-year industry veteran I've been Director of Client Success at Postalytics since 2020, leading a team responsible for onboarding and training new customers, providing ongoing support services and key account management.Built Client Success Team responsible for:Implemented Online support portal and ticketing system, leading to quicker response and.

United States

• I work with businesses, agencies and non-profits to gain more customers and revenue through effective direct marketing programs, focusing on these areas:
• Full Service, turn-key Direct Mail Campaigns that maximize your results without the hassle of you doing it yourself.
• Automated Direct Mail platform that turns direct mail into a digital channel that’s easy, integrated and measurable.
• Local Digital Marketing: get more customers and dominate your local market with our full suite of digital marketing services.

Tucker, GA

• Contributed to the development of the product strategy roadmap for ypDirect in alignment with overall business objectives.
• Responsible for the development of the ypDirect.com marketing platform which supports over 3,000 users, deploying 35K+ campaigns, totaling $100+ million in revenue since 2011.
• Led integration and process optimization project with new print partner which resulted in saving of $1.8 million from 2015-2017.
• Successfully launched integrated Email Marketing product, delivering over 50M highly targeted emails for 4000+ customers.
• Executed strategic initiative to restructure the product line to improve margins in 2015-16, which led to margin improvement of +30% YoY in 2016.
• Project Lead on major partnership initiative with a market-leading firm to grow revenue. Launched a successful pilot that resulted in 150 sales and $1M incremental revenue in 3 months.

- As the product owner, responsible for leading the development of ypDirect.com, YP’s online platform that allows users to plan, create, execute and measure all of their direct marketing activities. - ypDirect.com supports over 3,000 users, deploying 35K+ campaigns since 2011, totaling over $100 million in revenue for YP.- Oversaw cross functional.

• Founding partner at Kudzu Graphics which provided print, digital and online marketing solutions. Performed in all phases of the business from key account management to production management as Kudzu grew from scratch.
• Directed the development of a new website along with a marketing and sales initiative that re-positioned Kudzu Graphics as a marketing service provider of print, digital, and online solutions. This resulted in 25%.
• Oversaw a $3MM expansion into a new facility, new production equipment, and installation of enterprise management software to support our expansion into high end commercial printing.
• Secured more than $1 million in annual sales within two years of start up and served as account manager for more than 100 clients.
• Oversaw the sale of Kudzu Graphics and transition to new ownership in late 2007.

Created, produced, and marketed souvenir tourist maps of Savannah, GA, and Charleston, SC. Within the first year, they become the best selling maps in both markets. Navigator Maps was sold in 1994 to provide seed capital for Kudzu Graphics.

Developed a new territory in southeast Georgia, selling sporting goods to schools and institutional accounts. Exceeded sales goal by 50% in the first year, establishing more than 50 new clients and generating $600,000 in new business.