Michael Prosser

Michael Prosser Email and Phone Number

Helping our Clients Succeed with Direct Mail Automation. @ Postalytics
rockland, massachusetts, united states
Michael Prosser's Location
Newnan, Georgia, United States, United States
Michael Prosser's Contact Details

Michael Prosser work email

Michael Prosser personal email

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About Michael Prosser

Years spent running a small business and and developing marketing products for local businesses, has given me unique insights into the challenges local business owners face everyday. I've been in your shoes...See, I caught the entrepreneural bug soon after college. On vacation, I purchased a really cool hand drawn tourist map showing all the landmarks as well as recommendations on where to eat and drink. I then turned to my lovely wife and said “we need one of these in Savannah”. We spent the next few years touring and reviewing all the sites in Savannah and Charleston to produce our versions of the maps. Navigator Maps became the best-selling tourist maps and both cities the sale of which paid for 5 weeks of touring Europe and seed money for our next business – Kudzu Graphics.Looking to start a "real business", we packed a u-haul and moved to Atlanta, ready to bootstrap a company providing graphic design and print services. At Kudzu I lived the day to day challenges of running and growing a business for 15 years, which now allows me to empathize with my business clients. We also learned the meaning of service and the “what-ever it takes” attitude to deliver on commitments.We sold Kudzu Graphics at the height of the Great Recession. After spending two of the happiest years of my life playing Mr. Mom to my two young kids, I took a role with AT&T Yellow Pages. Because of my background in print and direct mail, I was given the role of a lifetime. I oversaw the development of an online direct marketing platform for our small business customers. Unfortunately corporate America had other priorities. YP was divested from AT&T and finally sold to Dex Media a few years latter. As that door closed, I realized that I wanted to use my experience - the successes and failures – to help other small businesses succeed with their local marketing and realize their goals.Let’s connect, I'd love to hear your story.

Michael Prosser's Current Company Details
Postalytics

Postalytics

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Helping our Clients Succeed with Direct Mail Automation.
rockland, massachusetts, united states
Website:
postalytics.com
Employees:
7
Michael Prosser Work Experience Details
  • Postalytics
    Director Of Client Success
    Postalytics Aug 2020 - Present
    United States
    As a 25-year industry veteran I've been Director of Client Success at Postalytics since 2020, leading a team responsible for onboarding and training new customers, providing ongoing support services and key account management.Built Client Success Team responsible for:Implemented Online support portal and ticketing system, leading to quicker response and issue resolution times.Created interactive Knowledge Base with detailed help guides for self-serve support, reducing the number of client support tickets.Implemented Client Success portal, streamlining client onboarding and managing the customer journey, which has reduced churn and increased product adoption.The CS team has enabled 100% revenue growth since 2021.
  • Directr.Io
    Founder & Consultant
    Directr.Io Oct 2017 - Present
    United States
    I work with businesses, agencies and non-profits to gain more customers and revenue through effective direct marketing programs, focusing on these areas:• Full Service, turn-key Direct Mail Campaigns that maximize your results without the hassle of you doing it yourself.• Automated Direct Mail platform that turns direct mail into a digital channel that’s easy, integrated and measurable.• Local Digital Marketing: get more customers and dominate your local market with our full suite of digital marketing services.
  • Dexyp (Formely Yp)
    Senior Product Manager For Ypdirect, Direct Marketing Products
    Dexyp (Formely Yp) Jan 2014 - Oct 2017
    Tucker, Ga
    • Contributed to the development of the product strategy roadmap for ypDirect in alignment with overall business objectives.• Responsible for the development of the ypDirect.com marketing platform which supports over 3,000 users, deploying 35K+ campaigns, totaling $100+ million in revenue since 2011.• Led integration and process optimization project with new print partner which resulted in saving of $1.8 million from 2015-2017.• Successfully launched integrated Email Marketing product, delivering over 50M highly targeted emails for 4000+ customers.• Executed strategic initiative to restructure the product line to improve margins in 2015-16, which led to margin improvement of +30% YoY in 2016. • Project Lead on major partnership initiative with a market-leading firm to grow revenue. Launched a successful pilot that resulted in 150 sales and $1M incremental revenue in 3 months.• Acted as SME for a suite of integrated direct marketing products including Direct Mail, Email and Data that targets local SMB and National advertisers. • Manage all vendor partnerships to support the product including Platform development, Data Partners, Email Service Providers and Printing & Mailing.• Project lead to a cross-functional team of sales, marketing, operations, and technology for various product launches across the country.• Managed creation of all requirements via BRD/PRD process and worked with Technology teams during development. • Coordinated the development of a Vertical-based selling approach in the markets to simplify sales process and accelerate revenue growth.• Consulted and delivered multiple product demonstration proposals to high value customers.
  • Yp, The Real Yellow Pages®
    Senior Project Manager, Ypdirect
    Yp, The Real Yellow Pages® 2010 - 2013
    - As the product owner, responsible for leading the development of ypDirect.com, YP’s online platform that allows users to plan, create, execute and measure all of their direct marketing activities. - ypDirect.com supports over 3,000 users, deploying 35K+ campaigns since 2011, totaling over $100 million in revenue for YP.- Oversaw cross functional requirement development across, sales, marketing, operations and corporate stakeholders. Directed the UI design and system integration development with 14 vendor partners.- Users can easily deploy integrated campaigns across multiple channels: Direct Mail, Email & Mobile SMS, along with leveraging industry leading B2C & B2B databases, CRM tools and campaign analytics.
  • Kudzu Graphics
    Principal Partner
    Kudzu Graphics 1994 - 2008
    Founding partner at Kudzu Graphics which provided print, digital and online marketing solutions. Performed in all phases of the business from key account management to production management as Kudzu grew from scratch to $3MM in revenues. Some of the highlights include:• Directed the development of a new website along with a marketing and sales initiative that re-positioned Kudzu Graphics as a marketing service provider of print, digital, and online solutions. This resulted in 25% growth in new revenue and diversification of the business from traditional print to digital printing, online and e-mail marketing.• Oversaw a $3MM expansion into a new facility, new production equipment, and installation of enterprise management software to support our expansion into high end commercial printing. • Secured more than $1 million in annual sales within two years of start up and served as account manager for more than 100 clients.• Oversaw the sale of Kudzu Graphics and transition to new ownership in late 2007.
  • Navigator Maps
    Partner
    Navigator Maps 1992 - 1994
    Created, produced, and marketed souvenir tourist maps of Savannah, GA, and Charleston, SC. Within the first year, they become the best selling maps in both markets. Navigator Maps was sold in 1994 to provide seed capital for Kudzu Graphics.
  • Reeder & Mcgaughey Sporting Goods
    Account Executive
    Reeder & Mcgaughey Sporting Goods 1989 - 1992
    Developed a new territory in southeast Georgia, selling sporting goods to schools and institutional accounts. Exceeded sales goal by 50% in the first year, establishing more than 50 new clients and generating $600,000 in new business.

Michael Prosser Skills

Marketing Automation Web Project Management Product Management Database Marketing Direct Marketing Online Marketing

Michael Prosser Education Details

Frequently Asked Questions about Michael Prosser

What company does Michael Prosser work for?

Michael Prosser works for Postalytics

What is Michael Prosser's role at the current company?

Michael Prosser's current role is Helping our Clients Succeed with Direct Mail Automation..

What is Michael Prosser's email address?

Michael Prosser's email address is mb****@****ail.org

What schools did Michael Prosser attend?

Michael Prosser attended Georgia Southern University.

What skills is Michael Prosser known for?

Michael Prosser has skills like Marketing Automation, Web Project Management, Product Management, Database Marketing, Direct Marketing, Online Marketing.

Who are Michael Prosser's colleagues?

Michael Prosser's colleagues are Don Barber, Jon Hawes, Eric Davis, Gahngnin Kim, William Boynton, Corinna Froman, Joe Brown.

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