Vendavo, a Software-as-a-Service (SaaS) company, is a leading provider of Price Optimization & Management, Configure Price Quote, and Incentive Management software, serving enterprise manufacturing and distribution organizations. •Provide overall GTM strategy for the marketing and business development teams.•Deliver on pipeline creation goals•Develop differentiated positioning that fuels specific sales plays to enable the sales team and creates pipeline in areas where we have a compelling right to win. •Overhauled brand to focus on improved positioning, customer outcomes, industry expertise, how products drive measurable value, and thought leadership. •Produce sales enablement materials to assist the sales team in generating revenue.•Doubled the number of published customer stories over the past 18 months.•Maintain marketing P&L to ensure we’re contributing to companywide ARR growth and EBIDTA goals.

In addition, also ran Developer Marketing and Global Events.

Inform the market about the amazing tech Optimizely has and shape global content strategy across verticals with a primary focus on our customers and our customers-customer. Also, be a huge cheerleader for the awesome Optimizely team!

Insite Software provides a leading eCommerce toolset that's specifically designed to meet the unique business challenges of B2B manufacturing and distribution companies. We go beyond commerce, by unifying the experience between people, products and channels. We provide powerful enterprise solutions, with scalable models designed to grow with any sized business. Insite was acquired by Optimizely in December 2019.• Provide strategic direction and executive leadership for the marketing organization. Areas of focus: top of funnel pipeline creation, content strategy, brand, marketing operations, ABM, product marketing, sales enablement, events and trade shows, and BDR team.• P&L and budget authority for marketing team.• As a member of the executive leadership team, helped steer the company through the acquisition process and continue to lead the the marketing team through integration with the broader Optimizely organization. • Led organization through a brand overhaul to become customer centric and adopted a tone that resonated better with prospects and customers.• Lead product marketing efforts to communicate product value in an easy-to-understand manner, improve customer stories, and drive sales enablement. • Increased new top of funnel opportunities by 35% compared to previous year. - Averaging 60% of new business revenue being sourced by marketing.• Provide guidance around marketing ops and data governance (MA tool: Pardot. CRM: Salesforce, ABM tool: Demandbase, Business Development: Salesloft).• Analyst Relations: Forrester, Gartner, IDC.• Work along Chief Customer Officer and AE team to drive new business - 3 record new business quarters in a row.• Continually motivating the entire organization to be customer centric in every area of the business.

Reeher, a Software-as-a-Service (SaaS) company, is the leading developer of cutting-edge software applications to improve the efficiency and effectiveness of fundraising efforts for colleges and universities. Reeher was acquired by Blackbaud in 2018.• Provide strategic direction and executive leadership for demand generation, marketing operations, content marketing, product marketing, sales enablement, events and tradeshows, and BDR teams.• P&L and budget authority for marketing team.• As a member of the executive leadership team, helped steer the company through numerous rounds of investor presentations to private equity firms and led the marketing team through acquisition and integration with the greater Blackbaud organization.• Increased new business opportunities by 25% compared to previous year. - Averaging 63% of new business revenue being sourced by marketing. - Moved average cost-per-qualified lead from over $2K down to $1,025.• Provide strategic guidance around demand generation and marketing operations (primary MA tool: Marketo. Primary CRM: Salesforce).• Determine necessity of, and negotiate contracts for, existing and new MarTech applications.• Overhauled content marketing strategy – 4X increase in the number of content pieces being developed by moving from long form heavy research projects to shorter, accessible pieces that are tailored for specific audiences and persona. • Re-worked lead routing and attribution sourcing to give better visibility into which channels were producing the opportunities.• Launched a new website that focuses on better marketplace positioning, improved SEO, and increased lead generation.• Manage BDR team to ensure marketing and sales alignment.• Hire, onboard, and coach marketing team staff. • Contribute to the organizations thought leadership efforts. Speak at conferences and industry events on behalf of the organization.

Relationship One is a world-class marketing technology systems integrator and consulting firm. We specialize in making the Oracle Marketing Cloud suite of services (Eloqua, SRM, Compendium, Responsys, BlueKai, Maxymiser) do things never thought possible before. From complex integrations with CRM and outside data sources, to advanced data analysis and system customization, we deliver results for enterprise level marketing departments across the globe.• Oversee and lead a high-growth sales team - Revenue growth of 87% from 2013 - 2016. • Develop, implement and continually refine the strategic vision for the marketing department, outside sales and account management.• Hire and develop staff allowing them to contribute, succeed, and advance in their career while becoming the best-in-class MarTech professionals.• Serve as primary Solutions Engineer for the sales team to advance the growth of the services business. • Lead the Outside Sales and Account Management team to ensure quotas are met, clients are happy, and the business is growing.• Serve as the thought leader and and content strategist to position the organization as the industry leader in our space.• Provide industry thought leadership through blogging, speaking engagements, industry panel discussions and conversations with our clients. – Favorite topics include: Managing your MarTech stack, the convergence of MarTech/AdTech, integrations with multiple systems, and optimizing your tech investments. • Manage the Marketing and Sales budget; including staffing plans, revenue projections, expenses, and profit margins.• Provide mentoring and coaching for all members of the marketing and sales teams so they can grow in their skill set, gain industry knowledge, and excel at their jobs.

• Oversee and lead a high-growth business line. Consultant team grew from 7 to 25. Hired, onboarded and directly or indirectly managed the entire team.• Develop, implement and continually refine the strategic vision for the entire services side of the business.• Hire and develop staff allowing them to contribute, succeed, and advance in their career while becoming the best-in-class MarTech consultants.• Serve as primary Solutions Engineer for the sales team to advance the growth of the Services business. • Develop strategies to expand service offerings into new geographical regions and new lines of business.• Lead professional services delivery to customers around the world.• Manage logistical aspects professional services delivery.• Manage the Professional Services budget; including staffing plans, revenue projections, expenses, and profit margins.• Lead the team in support of other departments for additional service delivery as needed.

I have the privilege of leading a team of world class demand generation consultants who work on our clients behalf to solve the problems no one else can figure out.I am focused on team building, staff development, client satisfaction and knowledge sharing. In addition to guiding the team, I work to maximize staff profitability, manage resource loads, lead strategic account development, increase corporate marketing effectiveness, and assist the sales team by serving as a pre-sales solutions consultant.

GovDelivery is a Software-as-a-Service (SaaS) company that provides enterprise level communication software for government organizations, transforming the way government communicates. GovDelivery was acquired by Vista Equity Partners in 2016 and rebranded to Granicus. In addition to managing digital marketing and driving lead generation, I'm also responsible for marketing systems integration, contract negotiation and vendor management, and data growth and integrity. In short, I lead the development of a marketing infrastructure that supports the execution of our corporate vision.

•Develop digital marketing campaigns focused on lead generation, lead nurturing and lead scoring through the use of marketing automation software (Eloqua). During the first two quarters of 2013, sourced 46% of new pipeline opportunities which equaled over 230 qualified leads (a 53% improvement over the same two quarters in 2012). For FY 2012, sourced 48% of the entire sales pipeline. Produced 325% increase in inquiry growth and 175% increase in qualified lead growth from 2011 to 2012. •Manage web design team to ensure optimal user experience and maximum lead generation possibilities. Total site overhaul in July 2012. Produced 85% increase in in-bound leads. Unique visitors are up 25%, page views are up 16%, bounce rate has been cut in half, and time on site has increased by a full minute since launch of new site.•Implemented account based website customization to personalize the web content we are displaying on the site.•Oversee marketing tool integration to ensure data is accurate and going to the correct place: Eloqua, Salesforce.com, Expression Engine, Google Analytics, WordPress, ReadyTalk, WebEx, Eventbrite, Get Smart Content.•Develop SEO strategy for online properties.•Produce all paid online advertising collateral - SEM, Social, Retargeting, Banner ads, PPC, etc. to generate leads and improve brand awareness. Responsible for over $5,000 per month in advertising spend.•Maintain CRM (Salesforce) to ensure data accuracy, sales follow through and comprehensive reporting.•Prepare sales enablement tools for 3 different sales teams.•Oversee contracted video/audio producers.•Train staff on lead generation and CRM•Certified Eloqua Product Master & Revenue Lifecycle Master•2012 Markie Marketing Award finalist in the Extraordinary Email category

•Spearheaded move from disparate outbound/inbound systems that were poorly cobbled together to a streamlined, fully integrated marking automation platform/CRM platform. •Develop outbound lead generation campaigns, Implemented lead nurturing and lead scoring for the first time in company history. After getting up-and-running, in Q3 and Q4 of 2011, sourcing 39% of the sales pipeline.

Xora is a Software-as-a-Service (SaaS) company that builds workforce management software for mobile devices. Xora was acquired by ClickSoftware in 2014 and rebranded as StreetSmart.•Developed digital marketing campaigns focused on lead generation, nurturing and scoring through the use of marketing automation software (Marketo) and ensured accurate data mapping in CRM (Salesforce).•Wrote and published web content•Designed vertical and horizontal focused marketing collateral•Created channel specific newsletters, product feature guides, slide decks and presentation materials•Developed industry specific marketing campaigns that included email blasts, print mailers, calling scripts, custom landing pages, AdWords campaigns and collateral.•Maintained company social media presence.

HousingLink is an industry leading online not-for-profit that helps people find, obtain and keep quality affordable housing through the use of web base housing search tools and information dissemination.•Led a complete overhaul of the organizations website. Created wire-frames and information migration diagrams. Designed visual elements, developed all the content and built the back-end infrastructure and navigation paths. •Generated internal website testing procedures and surveyed the public to ensure maximum usability. •Implemented Search Engine Optimization (SEO) processes that led to a 45% increase in web ranking, 20% increase in visitors to the site and 1st page position in search results. •Oversaw $120K per year in Google AdWords campaigns.•Identified and implemented best practices and processes for data management.•Analyzed web metrics to improve landing page success by maximizing ROI and decreasing page bounce rate. •Developed and managed a social media marketing campaign.