Mike Bernard Email & Phone Number

Saint Paul, MN, US

Denver, Colorado, US

• Vendavo, a Software-as-a-Service (SaaS) company, is a leading provider of Price Optimization & Management, Configure Price Quote, and Incentive Management software, serving enterprise manufacturing and distribution.
• Provide overall GTM strategy for the marketing and business development teams.
• Deliver on pipeline creation goals
• Develop differentiated positioning that fuels specific sales plays to enable the sales team and creates pipeline in areas where we have a compelling right to win.
• Overhauled brand to focus on improved positioning, customer outcomes, industry expertise, how products drive measurable value, and thought leadership.
• Produce sales enablement materials to assist the sales team in generating revenue.

New York, New York, US

In addition, also ran Developer Marketing and Global Events.

New York, New York, US

Inform the market about the amazing tech Optimizely has and shape global content strategy across verticals with a primary focus on our customers and our customers-customer. Also, be a huge cheerleader for the awesome Optimizely team!

New York, New York, US

• Insite Software provides a leading eCommerce toolset that's specifically designed to meet the unique business challenges of B2B manufacturing and distribution companies. We go beyond commerce, by unifying the.
• Provide strategic direction and executive leadership for the marketing organization. Areas of focus: top of funnel pipeline creation, content strategy, brand, marketing operations, ABM, product marketing, sales.
• P&L and budget authority for marketing team.
• As a member of the executive leadership team, helped steer the company through the acquisition process and continue to lead the the marketing team through integration with the broader Optimizely organization.
• Led organization through a brand overhaul to become customer centric and adopted a tone that resonated better with prospects and customers.
• Lead product marketing efforts to communicate product value in an easy-to-understand manner, improve customer stories, and drive sales enablement.

Charleston, South Carolina, US

• Reeher, a Software-as-a-Service (SaaS) company, is the leading developer of cutting-edge software applications to improve the efficiency and effectiveness of fundraising efforts for colleges and universities. Reeher.
• Provide strategic direction and executive leadership for demand generation, marketing operations, content marketing, product marketing, sales enablement, events and tradeshows, and BDR teams.
• P&L and budget authority for marketing team.
• As a member of the executive leadership team, helped steer the company through numerous rounds of investor presentations to private equity firms and led the marketing team through acquisition and integration with the.
• Increased new business opportunities by 25% compared to previous year. - Averaging 63% of new business revenue being sourced by marketing. - Moved average cost-per-qualified lead from over $2K down to $1,025.
• Provide strategic guidance around demand generation and marketing operations (primary MA tool: Marketo. Primary CRM: Salesforce).

Minneapolis, MN, US

• Relationship One is a world-class marketing technology systems integrator and consulting firm. We specialize in making the Oracle Marketing Cloud suite of services (Eloqua, SRM, Compendium, Responsys, BlueKai.
• Oversee and lead a high-growth sales team - Revenue growth of 87% from 2013 - 2016.
• Develop, implement and continually refine the strategic vision for the marketing department, outside sales and account management.
• Hire and develop staff allowing them to contribute, succeed, and advance in their career while becoming the best-in-class MarTech professionals.
• Serve as primary Solutions Engineer for the sales team to advance the growth of the services business.
• Lead the Outside Sales and Account Management team to ensure quotas are met, clients are happy, and the business is growing.

Minneapolis, MN, US

• Oversee and lead a high-growth business line. Consultant team grew from 7 to 25. Hired, onboarded and directly or indirectly managed the entire team.
• Develop, implement and continually refine the strategic vision for the entire services side of the business.
• Hire and develop staff allowing them to contribute, succeed, and advance in their career while becoming the best-in-class MarTech consultants.
• Serve as primary Solutions Engineer for the sales team to advance the growth of the Services business.
• Develop strategies to expand service offerings into new geographical regions and new lines of business.
• Lead professional services delivery to customers around the world.

Minneapolis, MN, US

I have the privilege of leading a team of world class demand generation consultants who work on our clients behalf to solve the problems no one else can figure out.I am focused on team building, staff development, client satisfaction and knowledge sharing. In addition to guiding the team, I work to maximize staff profitability, manage resource loads, lead.

Denver, CO, US

GovDelivery is a Software-as-a-Service (SaaS) company that provides enterprise level communication software for government organizations, transforming the way government communicates. GovDelivery was acquired by Vista Equity Partners in 2016 and rebranded to Granicus. In addition to managing digital marketing and driving lead generation, I'm also.

Denver, CO, US

• Develop digital marketing campaigns focused on lead generation, lead nurturing and lead scoring through the use of marketing automation software (Eloqua). During the first two quarters of 2013, sourced 46% of new.
• Manage web design team to ensure optimal user experience and maximum lead generation possibilities. Total site overhaul in July 2012. Produced 85% increase in in-bound leads. Unique visitors are up 25%, page views are.
• Implemented account based website customization to personalize the web content we are displaying on the site.
• Oversee marketing tool integration to ensure data is accurate and going to the correct place: Eloqua, Salesforce.com, Expression Engine, Google Analytics, WordPress, ReadyTalk, WebEx, Eventbrite, Get Smart Content.
• Develop SEO strategy for online properties.
• Produce all paid online advertising collateral - SEM, Social, Retargeting, Banner ads, PPC, etc. to generate leads and improve brand awareness. Responsible for over $5,000 per month in advertising spend.

Denver, CO, US

• Spearheaded move from disparate outbound/inbound systems that were poorly cobbled together to a streamlined, fully integrated marking automation platform/CRM platform.
• Develop outbound lead generation campaigns, Implemented lead nurturing and lead scoring for the first time in company history. After getting up-and-running, in Q3 and Q4 of 2011, sourcing 39% of the sales pipeline.

Burlington, MA, US

• Xora is a Software-as-a-Service (SaaS) company that builds workforce management software for mobile devices. Xora was acquired by ClickSoftware in 2014 and rebranded as StreetSmart.
• Developed digital marketing campaigns focused on lead generation, nurturing and scoring through the use of marketing automation software (Marketo) and ensured accurate data mapping in CRM (Salesforce).
• Wrote and published web content
• Designed vertical and horizontal focused marketing collateral
• Created channel specific newsletters, product feature guides, slide decks and presentation materials
• Developed industry specific marketing campaigns that included email blasts, print mailers, calling scripts, custom landing pages, AdWords campaigns and collateral.

• HousingLink is an industry leading online not-for-profit that helps people find, obtain and keep quality affordable housing through the use of web base housing search tools and information dissemination.
• Led a complete overhaul of the organizations website. Created wire-frames and information migration diagrams. Designed visual elements, developed all the content and built the back-end infrastructure and navigation.
• Generated internal website testing procedures and surveyed the public to ensure maximum usability.
• Implemented Search Engine Optimization (SEO) processes that led to a 45% increase in web ranking, 20% increase in visitors to the site and 1st page position in search results.
• Oversaw $120K per year in Google AdWords campaigns.
• Identified and implemented best practices and processes for data management.

Ma, Philosophy And Theology

Master Of Business Administration (Mba), Partially Completed

Ba, Economics And Political Science

Education record