Michael Chastain Email & Phone Number

Western Us

Key Accounts West/Operations – Pacnw, Intermountain, Northern California, Ak & H

Manage and develop Tate’s Bake Shop Brands in the West. ∙ Multiple year double digit growth and continued market share & ACV growth.∙ Major key account management and new business.∙ SKU expansion year over year and growth in key accounts.∙ Develop and implement sales strategies to increase growth and distribution.∙ Successfully introduced new items, line extensions, and pricing and promotion.∙ Oversee and mentor three RSM’s in Seattle, Northern California & Colorado.∙ DSD management, KeHE, Market Centre, UNFI and Supervalu.∙ Budget & forecasting and monthly sales meetings.∙ PA and T&E Budgeting.∙ Overseeing territory sales of +12MM

Manage and develop Bai Brands in the states of Washington, Oregon, and Idaho. ∙ Year over year triple digit growth and continued market share growth.∙ Key account management of Plaid Pantry, Jackson's, Dari Mart & Albertson's/Safeway.∙ SKU expansion year over year and growth in key accounts.∙ Develop and implement sales strategies to increase brand awareness.∙ Successfully introduced new items, line extensions, and pricing and promotion schedules to grocery, club, mass merchandiser, and convenience store channels.∙ Maintain high level of relationships and communication with key accounts and distributors by conducting monthly & quarterly on-site meetings.∙ Analyze market data, IRI/Spins, and competitive sales information to develop effective sales programs and incentives, account-specific goals, and territory strategies and objectives.∙ Successfully manage and mentor +170 sales representatives in +20 different call points.

Oregon, Washington & Idaho

Manage & develop Muscle Milk, Deep River snacks, Neuro & Body Armor in the Washington, Oregon & Idaho Pepsi and independent distributor networks with responsibility for growing business, creating new distributor networks and exposure in the markets and all accounts in the on and off premise channels of business. Developed and implemented sales strategies to increased sales of the total brands in territorys. Successfully introduced new items and line extensions, pricing and promotion schedules to grocery, club, mass merchandiser and convenience store channels. Maintained a high level of relationships and communication with key accounts and distributors by conducting onsite monthly, weekly and quarterly sales meetings, performance reviews and individual market and trade surveys. Analyzed market data, sales trends and competitive sales information to develop effective sales programs and incentives, account specific goals and territory strategies and objectives. Successfully managing and mentoring over 170 sales reps in over 20 different call points maintaining brand awareness. Handling billbacks and paperwork for the brands and contract negotiation. Increased Muscle Milk sales +20% each year growing territory sales over $2.1 million through inovated programing and promotions. Grew Muscle Milk brand SKU’S to over 65% in independent accounts and national accounts. Promoted from Area Sales Manager to Regional Sales Manager in first year. Achieved growth in all distributor networks for all brands each year of more then 25%. Ranked in the top 5 in all markets each year for growth and sales.  Successful key account management in Plaid Pantry, Albertsons, Winco, Jacksons, Fred Meyers  Built Muscle Milk, Neuro, Deep River, Body Armor from unknown brands to main stream.

Manage distributor networks in NW promoting brand and brand awareness while coaching and mentoring sales reps and district sales managers. Review and monitor ditributor perfomance. Promote trade programs & implament and exucute with sales teams. Market and promote brand at events and samplings. Key account calls and CDA contract negotiations. Market and trade audits in all channels of the trade and monitor ongoing business trends. Lead route rides, crew drives and kick offs in new territorys and distributors. Developed brand strategy and training new team members. Led the top volume division. Developed brand & sales making it a top brand in category for DSD network. Increased sales of plus 30% each year. Successfull in getting brand in Fred Meyers and growing sales to make their top 15

Manage 17 high volume chain and independent accounts with over $5.5 million in annual sales. Gain new space and displays through relationships and account management. Oversea and conduct resets to maximize space and selling opportunities. Launch new products and merchandise exsisting products while mainting excellent customer service  Top large format sales rep multiple years with 15% of growth or more each year.

Manage high volume retail and fueling station with 22 employees and annual sales of $5 million. Inventory control and launching new product lines as well as handling store promotions and local marketing. Handling all P&L reports budgeting and cost control as well as accounting. Implemented new employee traing and guidelines that increased employee retention by 90%  increase sales and profits by 30% while decreasing theft and loss by over 70%

Expanded sales and territory to increased profits & distribution of products. Managed business & accounts, distribution & employees. Implemented training course for new recruits. Market & sale brand in trade, to chain, independent and existing accounts. Lead route rides, crew drives, kick offs & samplings. Accounting/Payroll.

Train store managers in training to increase property value & profit.Over see stores that are down for year and evaluate managers and store performance to increase sales and efficiency.P&L/BudgetingCustomer service/Sales.Forclosures.

General, Business, Management, Marketing, And Related Support Services

Business Management, Microsoft Office

Certificate, Business

Study business & general education