Michael Lock
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Michael Lock Email & Phone Number

Director - Customer Loyalty at AutoTrader.ca
Location: Hamilton, Ontario, Canada 6 work roles 2 schools
1 work email found @walkaway.ca LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Work email m****@walkaway.ca
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Current company
Role
Director - Customer Loyalty
Location
Hamilton, Ontario, Canada

Who is Michael Lock? Overview

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Quick answer

Michael Lock is listed as Director - Customer Loyalty at AutoTrader.ca, based in Hamilton, Ontario, Canada. AeroLeads shows a work email signal at walkaway.ca and a matched LinkedIn profile for Michael Lock.

Michael Lock previously worked as Account Director at Autotrader.Ca and Area Sales Manager at Scotia Dealer Advantage. Michael Lock holds Business Admin Automotive Marketing from Georgian College.

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Email format at AutoTrader.ca

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{first}.{last}@walkaway.ca
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AeroLeads found 1 current-domain work email signal for Michael Lock. Compare company email patterns before reaching out.

Profile bio

About Michael Lock

As most of us employed in the auto sector, I am passionate about cars. That passion, coupled with an affinity for business development, led to my becoming a uniquely qualified auto sector specialist, with experience and knowledge in the promotion of auto sector software, insurance, financing, and advertising.Currently as Account Director with AutoTrader, my contributions within a large and well-established organization have led to a new revenue path, rooted in my ability to analyze data and mine its secrets. Pouring over figures – months of data – I’ve recognized certain patterns that led to opportunities. I’m proud of my contributions to AutoTrader’s performance. Motivation & MethodologyMy work is driven by basic principles: to understand each client’s needs and to leverage a product line to help the client achieve their goals with a customized strategy. A key factor is how I build client relationships – always based in trust and achieving mutually reciprocal benefits.I mentor a team of Account Managers in this way – to achieve client and AutoTrader goals. A win-win strategy might take a bit longer to reach the end game, but it has longevity in building trust, loyalty, and retention. Results & ContributionsThroughout my career, in different aspects of the auto industry, I have consistently delivered growth at a high level within the organization. In different employs I have► Delivered double digit growth YoY► Delivered growth above company targets, achieving 100% of target annually► Earned the 2020 Presidents Club Winner as one of the “top 2” producersIn each employ I have picked up knowledge quickly; I apply myself with urgency as I have a need to be productive both in my own performance and as a mentor to the sales team. Together we make a genuine impact on a company’s future trajectory. Win-win.I’m also proud of the trust I earn from my client groups, which has led to my being invited to participate in internal initiatives, such as conferences for example. Win-win.*************************************************************************************************Results don’t happen in a vacuum; they require dedicated preparation in continuous planning, scheduling, training, strategizing, researching and creating presentations, problem solving, creating new programs or product line-ups – and I thrive on all of it! From monthly executive group meetings to daily sales strategy conversations, client presentations to business development meetings – I am energized and engaged to excel.

Listed skills include Sales Management, Automotive, New Business Development, Automobile, and 46 others.

Current workplace

Michael Lock's current company

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AutoTrader.ca
Autotrader.Ca
Director - Customer Loyalty
AeroLeads page
6 roles

Michael Lock work experience

A career timeline built from the work history available for this profile.

Director - Customer Loyalty

Current

Toronto, Ontario, Canada

Jul 2024 - Present

Account Director

Toronto, Ontario, Canada

Report to: Sr. Manager, Strategic Partner Channel | Oversight: 9 Account Managers (dotted line)Mandate: To drive revenue growth from large dealer groups, Ontario Region, for AutoTrader and Trader group.Results: Demonstrated ability to source opportunities in mature company with established client base. - Performance: Achieved Presidents Club Winner award (2020), Achieved over target results in 2021, 2022.Overall Contributions: Sales process methodology and a few new reports have… Show more Report to: Sr. Manager, Strategic Partner Channel | Oversight: 9 Account Managers (dotted line)Mandate: To drive revenue growth from large dealer groups, Ontario Region, for AutoTrader and Trader group.Results: Demonstrated ability to source opportunities in mature company with established client base. - Performance: Achieved Presidents Club Winner award (2020), Achieved over target results in 2021, 2022.Overall Contributions: Sales process methodology and a few new reports have now rolled out nation-wide. - Sales Process: Introduced a lucrative methodology, tying market exposure to metrics more meaningful to each client, i.e., ageing inventory, discount trends, and others, addressing recent inventory fluctuations.- Client Focus: Rebuilt client trust, resulting in a rescinded cancellation as well as revenue growth; proposed adding an in-house client presentation, met with acclaim, and attracting client executives for the 1st time.- Negotiations: Yearly Manage multiple Master Service Agreement negotiations; developed plans to increase revenue and deliver stronger ROI for each client; outcomes met with executive approval.- Challenges Met: Using data analysis as well as earning buy-in and respect from dotted line reports, consistently find opportunities for growth in mature business with established customer base.- Thought Leadership: Launched presentation of Upgraded Listings in Low Inventory Market, which solved the issue that increased exposure as a motivator no longer worked; new ROI proposition grew penetration and led to largest revenue months post-upgrade.- Leadership: Meet with Account Managers monthly to strategize meeting monthly targets; work individually on specific accounts or larger projects, communicating 2x/week; coach in sales pitches, data mining, etc.- Sales Planning: Contribute to quarterly management committee planning sessions; presenting growth plan for the book of business. Show less

Nov 2019 - Aug 2024

Area Sales Manager

Barrie, Ontario, Canada

Mandate: To drive indirect lending contracts; performance assessed on market share and total funded/month.Results: - Developed above average market share by creating a formal process; responding to submitted transactions with urgency; and by building relationships based on a sincere desire to be of service.- Increased market share from 38% to 42%, positioning Scotia Dealer Advantage as then number 1 non prime lender in regionGeneral Overview of Accountabilities:- Hosted… Show more Mandate: To drive indirect lending contracts; performance assessed on market share and total funded/month.Results: - Developed above average market share by creating a formal process; responding to submitted transactions with urgency; and by building relationships based on a sincere desire to be of service.- Increased market share from 38% to 42%, positioning Scotia Dealer Advantage as then number 1 non prime lender in regionGeneral Overview of Accountabilities:- Hosted dealership learning sessions to improve dealership understanding of non-prime opportunities; created genuine value, improving my own understanding by learning from risk department experts. - Assisted dealerships close challenging transactions by evaluating every aspect of an approval to offer options and recommendations – term extensions, rate negotiations, changing vehicle to meet approval. Show less

Jun 2017 - Nov 2019

Business Development Manager

Toronto & Northern Ontario

Mandate: To grow the quantity and value of insurance contracts sold in the region.Results: - Produced double digit annual growth. Overall Contributions: - Spurred the creation of a new system to provide dashboard data to sales team: my initiative was to pull months of contract data to identify trends on where customers saw success and to find missed opportunities (learned to use Pivot tables to facilitate this data analysis).General Overview of… Show more Mandate: To grow the quantity and value of insurance contracts sold in the region.Results: - Produced double digit annual growth. Overall Contributions: - Spurred the creation of a new system to provide dashboard data to sales team: my initiative was to pull months of contract data to identify trends on where customers saw success and to find missed opportunities (learned to use Pivot tables to facilitate this data analysis).General Overview of Accountabilities:- Scheduled time to achieve considerable growth: training Business Managers on product sales 30%; acquiring new accounts 25%; conducting performance review with dealership management 25%. Show less

Jul 2011 - Jun 2017

Area Sales Manager

- Generated sales growth throughout Northern Ontario by consulting with 450+ dealerships regarding innovative and effective technology-driven solutions- Delivered effective sales presentations at training conferences in order to provide overview of product- Coached, trained and motivated a team by providing basic training on the DealerTrack application- Analyzed and interpreted data for dealerships that were utilizing the software application

Feb 2007 - Apr 2011

Dealer Support/Sales Support/Area Manager

- Expanded and grew market share in the Manitoba and Saskatchewan region- Provided effective training sessions to dealerships in Manitoba and Saskatchewan- Worked with dealers to share market trends and new ideas for business growth- Cultivated solid business relationships with new dealerships in the area-Worked with the Area Manager to help promote use of the product at the dealership - Provided training to dealerships to ensure the product was being used in a way that… Show more - Expanded and grew market share in the Manitoba and Saskatchewan region- Provided effective training sessions to dealerships in Manitoba and Saskatchewan- Worked with dealers to share market trends and new ideas for business growth- Cultivated solid business relationships with new dealerships in the area-Worked with the Area Manager to help promote use of the product at the dealership - Provided training to dealerships to ensure the product was being used in a way that increased profitability for both the dealership and Curomax - Placed follow up calls and assisted with account/relationship management on behalf of area managers- Promoted from Inside Sales Representative to the role of Area Sales Manager in a short period of time due to solid communication and negotiation skills Show less

Aug 2004 - Jan 2007
2 education records

Michael Lock education

Education record

Bayridge Secondary School
FAQ

Frequently asked questions about Michael Lock

Quick answers generated from the profile data available on this page.

What company does Michael Lock work for?

Michael Lock works for AutoTrader.ca.

What is Michael Lock's role at AutoTrader.ca?

Michael Lock is listed as Director - Customer Loyalty at AutoTrader.ca.

What is Michael Lock's email address?

AeroLeads has found 1 work email signal at @walkaway.ca for Michael Lock at AutoTrader.ca.

Where is Michael Lock based?

Michael Lock is based in Hamilton, Ontario, Canada while working with AutoTrader.ca.

What companies has Michael Lock worked for?

Michael Lock has worked for Autotrader.Ca, Scotia Dealer Advantage, Insurance Insight Inc., Dealertrack, and Curomax.

How can I contact Michael Lock?

You can use AeroLeads to view verified contact signals for Michael Lock at AutoTrader.ca, including work email, phone, and LinkedIn data when available.

What schools did Michael Lock attend?

Michael Lock holds Business Admin Automotive Marketing from Georgian College.

What skills is Michael Lock known for?

Michael Lock is listed with skills including Sales Management, Automotive, New Business Development, Automobile, Customer Retention, Customer Satisfaction, Sales Process, and Dealers.

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