Michael Cooksey Email & Phone Number

Provo, Ut And Seattle, Wa, Us

Currently leading strategic growth & expansion of the official Qualtrics XM Community. Responsible for overall program strategy, incentivization and enablement content for a global audience of millions of unique visitors.• Created new gamification program to incentivize community participation from Qualtrics customers around the world• Managed and developed new enablement content strategy designed to guarantee customer success on the Qualtrics platform• Implemented a brand new community platform with streamlined UI, resulting in record levels of customer expansion, renewal and retention• Reduced bounce rate by 70% through successful data-based redesign of the XM Community• Collaborated across Qualtrics’ digital, developer relations and customer success teams to expand and improve how we serve audiences across industries and segments• Mentored and coached team members to help grow their careers

Dallas, Tx, Us

Managed company’s content marketing strategy; positioning customers as thought leaders in their respective fields by creating SEO-friendly, discoverable, top-of-funnel editorial content. • Led content marketing efforts that resulted in a 25% increase in content pageviews YoY & +2 min average increase in time on site. • Responsible for generating a 30% increase in lead conversion through the creation of SEO-optimized content designed to engage and inform customers• Manage a team of content creators, editors and web publishers focused on creating both long- and short-form content for portfolio of partners and brands that generate 20+ million unique pageviews per year. • Create and manage editorial roadmap and strategy for end-to-end content lifecycle for entire portfolio of customers. • Coordinate closely with SEO, product, ops, and design teams to ensure peak content performance and visibility.

Tolland, Ct, Us

Responsible for the execution of marketing programs to build community, engagement, and content for the Gerber brand.• Led SEO efforts to generate leads and optimize rankings that surpassed competitor standings by 207%• Created strategic editorial content and across multiple media platforms that exceeded SEO and revenue goals by growing page views by 89% year over year• Developed and implemented content lifecycle management & roadmapping which included corporate standards for social media, video, and editorial content• Mentored a team of online community moderators and collaborators through continued feedback and training• Collaborated in a cross-functional environment with development, product, and design teams to enhance content for target stakeholders

Tolland, Ct, Us

Managed the strategic growth & expansion of Gerber’s online community to drive increased brand awareness, deeper customer relationships & additional sales engagement opportunities• Created targeted content for audience of over 50k monthly uniques across multiple channels that increased online community traffic by 446% in 1.5 years• Mentored community moderators throughout Europe, Asia, and the Americas to support international growth• Analyzed research of user data to determine trends in order to develop relevant content strategies to generate end-user engagement for the company’s top languages• Introduced several advertising channels to enable the monetization of community traffic

San Francisco, Ca, Us

Responsible for the overall growth and development of Fandom’s international & English language content communities.• Oversaw a team of seven junior managers and 40 content marketers across several countries to manage engagement of 400K online communities supporting 20 languages• Directed the operational content strategy of all editorial calendars, schedules, deadlines and strategic initiatives• Produced content reaching over 150 million unique visitors every month• Conducted extensive research on user data & trends to better develop the user experienceCollaborated with UX and product team for persona creation anduser testing

San Francisco, Ca, Us

Led design and expansion of Fandom’s content communities for the English language market. Developed and launched community growth and engagement strategies to support company’s top-performing content sites.• Managed a team of four junior managers and 20 content creators responsible for the English-language content for Fandom’s communities• Transformed fledgling content sites into substantial and vibrant content communities designed to maximize engagement and community retention• Set publication standards and established content goals & expectations for content team.• Implemented mobile-first community efforts to better enhance user experience

San Mateo, California, Us

Responsible for the deployment and management of end-user product support solutions. Oversaw the local, Singapore-based team to manage daily ticketing queue• Created and developed Viki’s community support team from the ground up• Supervised 12 community advocates in five countries to support internationalcontent channels reaching one billion worldwide consumers in 200+ languages• Coordinated and created operational content, community planning, editorial &creative media guidelines• Managed service-level agreements to maintain efficient communication andexpedient customer service• Provided regular reporting and intelligence to collaborative product and salesteams to formulate product offerings and optimize scaled growth.

Denver, Colorado, Us

Managed the international training and implementation of The Effective Edge’s propriety productivity and time management product• Created customized comprehensive training sessions for contracted companies for remote and on-ground learning• Responsible for the in-service trainings of several Fortune 500 companies in Europe and the Americas• Collected feedback surveys and complied data to present to senior leadership team to better improve solution offerings

Denver, Co, Us

Responsible for the training implementation of Granicus’ legislative software system to its end-users.• Served as on-going client support after training sessions to enhance end-user experience• Created daily analytical reports from feedback of routine users. Presented conclusions to senior leadership to assist with future product enhancements

San Francisco, Ca, Us

Provided customer support through company’s online ticketing system• Offered trilingual (English, German, and French) support to end-users• Served as legal and platform abuse specialist to enforce the Terms of Use

Master Of Arts, English

Master Of Arts - Ma, Germanic Languages, Literatures, And Linguistics

Bachelor Of Arts, German Language And Literature (Cum Laude)