Michael Coyne Email & Phone Number

Greater Minneapolis-St. Paul Area

Decko Products is a leading Wholesale Consumer Product Company that develops products to provide “Solutions for Everyday Living” primarily to the Hardware Retail Channel.Since 1932 Decko Products has offered consumers high quality products at exceptional values. At Decko we design, manufacture, distribute and service all of our products. We take great pride in our products and stand behind every product we sell. The VP of Business Development is responsible for leading the Decko Products Division of Michel Sales Inc. The VP works with its internal team to develop marketing strategies, new product direction to meet and exceed the business units sales goals, while maintaining core competencies, customer base and profit margins.

Greater Minneapolis-St. Paul Area

Mello Smello is a leading Wholesale Consumer Product Company that focuses on Kid Friendly Seasonal novelty items that currently markets to the Mass, Drug and Grocery channels. Responsible for developing Sales, Marketing Strategies, New Product direction to meet and exceed business unit goals, while maintaining core competencies, customer base and profit margins. • Managed the Internal Sales Team and External National Sales Rep Force. • Grew Target Valentines business for 2018 by 29%. Increased 2016 overall Walmart Seasonal business by 11% and increased the Walmart Valentine's business for 2018 by 9%.• Increased margin in 2017 by moving production to new vendor partners, introducing new product categories with higher margin opportunities. • Added New product categories that led to increased sales at CVS, Shoppers Drug, Ahold Grocery Group, Target, Walmart, Supervalu and HEB.• Developed internal Sales Processes and Procedures that led to increased closing rates. • Multiple trips to Asia for product development, sourcing and manufacturing products in China, India and Indonesia. Developed additional relationships with vendors and factories.• EOS Process / Traction / Entrepreneur Operating System

Greater Minneapolis-St. Paul Area

Coyne’s and Company is a leading wholesale Giftware Company known for developing innovative and high quality products for all Holidays and all consumer special/social occasions, most recently with a product focus on Garden Décor, Women’s accessories. Coyne’s built a strong customer and market reputation by offering uniquely designed products each year with attractive price points that deliver excellent value to its customer base. Responsibilities include developing the strategic vision, business plan and customer strategies to enhance the customer base, increase sales and market penetration.- Managed up to a 45 Employee Company Team- Executed two organizational restructurings resulting in reduced overall company costs while implementing a new product line incentive approach based on profitability that increased Key and Independent retailer sales by 12%. - Identified new product opportunities based on market dynamics, consumer/shoppers and demographics for market segmentation that increased customer base within all retail channels.- Led the Product development and marketing teams to successfully enter the Women’s Accessory and Garden Décor product categories that developed $4M in sales after year two.- Managed the Key account sales force for national retailers and had personal account sales responsibility with retailers such as Yankee Candle, Cracker Barrel, Zulily, UK and Australia Distributors. - Developed personal lasting relationships with customers, designers and vendor partners by delivering on what was promised.

Developed marketing and branding strategies for the 15M Parade of Gifts retailer catalog division using direct mail and internet marketing tactics. Managed the team of Buyers, Marketing Analysts, and Product Managers to achieve their highest potential for developing new and innovative products. Executed marketing and brand strategies to build Coyne’s overall corporate product line and identity,by developing artist driven products and pricing strategies to maximize sales and profitability for the company.- Monitored category sales, margin, and inventory levels to ensure short-term and long-term financial goals were achieved. - The senior leader for all product development and organizational strategy for all divisions.- Negotiated vendor pricing and terms resulting in consistent margin increases.- Established strong vendor relationships domestically and internationally.- Managed the Parade of Gift’s marketing and merchandising buying group programs with over 500 retailers participating nationwide with consistent growth in revenues.

Spearheaded three sales divisions of the Company for the 10-person team: Gift Connection Minneapolis Sales Rep Agency, Parade of Gifts – National Advertising and Marketing program for 500 independent retailers and led the sales team for Coyne’s national product lines. Added revenue and account growth by expanding the account base and penetrating new channels of distribution including specialty gift, department store, larger retail chains and mass market retailers. Strategized with team to meet sales objectives by using new sales tactics that included budgeting and forecasting to drive sales and lower expenses. - Expanded sales team from 85 to 120 sales representatives: resulted 15% sales increase.- Grew the Key account sales by more than 50% in year three. - Received company sales awards for three consecutive years.

Managed the sales force from the Mississippi east.

Commision road rep sales, lived in Madison, WI and travelled southern Wisconsin and Illinois.

Mini Mba, Business Administration And Management, General

Ba Marketing / Management, Business Administration, Marketing / Management

Marketing-Management