As a highly experienced digital designer, my journey as a UX specialist started in 2009. While working for a wide range of high profile companies from the B2B and B2C sectors, I have avidly championed the needs and goals of users and balanced them against the objectives and targets of stakeholders.I consider myself an experienced, highly talented and adaptable individual that, in order to better the experiences of users, has continually strived to identify and embrace new technologies and techniques that I can add to my repertoire of creative and communication skills. This approach has enabled me to produce truly successful digital projects that achieve the highest possible levels of satisfaction for both stakeholder and user within budget and time constraints.Additionally, throughout my career I have been responsible for supervising and nurturing small creative teams operating in highly pressurised agency environments. -------------------------------------------Key Skills• Strategic UX • Expert / Best practice UX evaluation• Competitor analysis• User Journey Optimisation• Persona development• Scenario, goal & task definition• Content mapping & CTA strategies• Navigational structuring & taxonomies • Information Architecture (IA)• Process flow optimisation• Concept design (ideation sketching)• Wireframing• Prototyping• Visual, Interface design• Stakeholder workshops• User focus groups• User interviews• Questionnaire research• Guerilla research• Analytical capture & Insight• Heat-mapping & Click tracking analysis• Persona testing• User & Usability testing• Experience Mapping • Touch-point Analysis• Preparing and presenting pitches• Axure is my tool of choice for wireframing and advanced prototyping• I am also experienced in Invision, Adobe XD, Sketch, Photoshop & Creative Cloud apps, Figma, Balsamiq, Principle, Flinto