As the Director of Marketing at NTW, I am at the helm of our marketing endeavors, steering our brand toward excellence and driving business growth. My key responsibilities include:🚀 **Strategic Vision**: Developing and executing a comprehensive marketing strategy that mirrors NTW's vision and values, consistently aligning with our business objectives.👥 **Team Leadership**: Nurturing and leading a high-performing marketing team, fostering collaboration, offering mentorship, and ensuring a culture of innovation.📊 **Market Insights**: Conducting extensive market research and competitor analysis to identify trends, opportunities, and potential threats, translating these insights into effective marketing strategies.📈 **Performance Metrics**: Defining and monitoring essential KPIs to gauge the impact of our marketing initiatives, making data-driven adjustments for continuous improvement.🤝 **Cross-Functional Collaboration**: Collaborating seamlessly with cross-functional teams including sales, product management, and operations, ensuring alignment with business objectives and customer needs.💰 **Budget Mastery**: Efficiently managing our marketing budget, optimizing resource allocation to achieve maximum ROI.🌐 **Industry Prowess**: Staying at the forefront of industry trends, emerging technologies, and best practices to enhance our marketing capabilities and maintain our competitive advantage.🤝 **Stakeholder Relationships**: Cultivating and maintaining relationships with key stakeholders, including vendors, agencies, industry influencers, and media outlets, to maximize brand exposure and foster partnership opportunities.📊 **Performance Reporting**: Continually monitoring and reporting on marketing performance, providing regular updates and strategic recommendations to senior management and key stakeholders.

In my role as TBC Product Marketing & Promotion Manager, I orchestrated and elevated product marketing across a diverse portfolio of automotive entities, spanning retail, franchise, and online realms, including NTB, Tire Kingdom, Big O, Midas, and Tire America.🚀 **Vendor Promotions**: Spearheading the development and execution of vendor promotions encompassing tires, parts, and services, driving brand visibility and revenue growth.🤝 **Operational Collaboration**: Collaborating seamlessly with operations and marketing teams to conceptualize and implement programs and promotions that ignite demand and bolster sales growth.📰 **Market Insights**: Transforming automotive industry news and category trends into actionable, strategic recommendations, ensuring our business remains agile and forward-looking.📊 **Performance Analytics**: Meticulously measuring and analyzing the financial impacts of promotions, identifying avenues for optimization, and paving the way for improved future performance.🏆 **Sales Incentives**: Crafting and overseeing store contest and incentive programs that galvanize sales growth, fostering a culture of achievement.🚀 **Product Launch Excellence**: Directing project plans for seamless new product launches, overseeing product images, copy, and ensuring the precision and timeliness of all product introductions and marketing campaigns.📢 **Effective Communication**: Creating comprehensive communication and implementation plans for a spectrum of projects, including product introductions, updates, warranties, catalogs, POS materials, flyers, announcements, bulletins, and training materials.🛒 **Merchandising Mastery**: Overseeing store merchandising initiatives, from captivating displays to banners and inserts, all meticulously tailored to showcase our products effectively.

As a dedicated TBC Category Management Analyst, I played a pivotal role in optimizing product categories and inventory management for our retail stores.🔧 **Inventory Expertise**: Proficiently managing parts inventory for retail outlets, utilizing SAP and AS400 software platforms to oversee stock plans and pricing.📊 **Data-Driven Insights**: Ensuring comprehensive coverage of non-tire products through meticulous reviews of on-hand inventory, sales velocity, manufacturer lead times, and VIO data (vehicle in operation).📈 **Strategic Analysis**: Leveraging market and industry data analysis to provide valuable recommendations, optimizing new products, distribution, and inventory.📊 **Analytical Prowess**: Crafting, analyzing, and utilizing daily reports via tools like Cognos and Microsoft Access to pinpoint opportunities, assess program effectiveness, and improve operational efficiency.📊 **Reporting Excellence**: Developing and maintaining product analysis reports that guide executives and vendors in crucial decisions regarding product introductions, deletions, selection size, and category performance.📈 **Strategic Planning**: Actively participating in product planning, contributing to strategic business plans aimed at maximizing sales and margin impact.📦 **Inventory Management**: Expertly managing inventory returns, facilitating rolling product changes, and overseeing the seamless launch of new products.🤝 **Vendor Collaboration**: Collaborating effectively with vendors and our data management team to ensure the seamless setup and distribution of new products in SAP, optimizing location-specific placement.📢 **Communication**: Reviewing and editing marketing and promotional communications related to retail contests, instrumental in driving sales and engagement.🚀 **Automation Champion**: Revolutionizing overstock and Liberty Lakin tire return processes through Excel VBA code automation, resulting in a 75% reduction in weekly time requirements.

In my role as a Wholesale Account Specialist at TBC, I've excelled in managing multi-million dollar wholesale accounts, demonstrating proficiency in ASW software. My core responsibilities include order entry, meticulous delivery coordination, and resolving billing discrepancies related to shipments.My dedication to efficiency and customer satisfaction has driven me to achieve the following milestones:📦 **Logistical Excellence**: Developed comprehensive transportation plans to ensure timely and cost-effective order delivery, enhancing customer satisfaction and operational efficiency.📢 **Proactive Communication**: Proactively communicated marketing promotions to our client base, fostering additional business opportunities and nurturing strong client relationships.🚀 **Process Optimization**: Initiated process improvements to streamline departmental workflows:1. **Macro Script Innovation**: Crafted a macro script using Hot Keyboard Pro software, automating product allocation for customers. This innovation saved our team over 30 minutes per day per member, allowing us to allocate more time to strategic tasks.2. **PDF Form Redesign**: Spearheaded the redesign and implementation of an automated PDF form, simplifying the claims submission process for customers. Leveraging Acrobat XI Pro software, this enhancement significantly improved the overall customer experience.My unwavering commitment to process optimization, client satisfaction, and operational excellence is a testament to my dedication to achieving exceptional results in my role as a Wholesale Account Specialist at TBC.

In my role as a Counter Sales Representative at Carroll Tire Company, I consistently demonstrated a knack for exceeding expectations and enhancing operational efficiency. My key accomplishments include:📊 **Sales Excellence**: Surpassing my ambitious $390,000 monthly sales goal by tracking an impressive 121% at the time of my transfer to a new position.📢 **Promotional Initiatives**: Initiating the creation and distribution of promotional flyers, effectively informing customers about new product lines and sales opportunities, driving business growth.📈 **Process Optimization**: Reducing file retrieval time by a remarkable 40% through the implementation of new procedures and maintaining a high level of organization, resulting in enhanced productivity.🔄 **Process Improvement**: Providing valuable feedback to management regarding new policies, contributing to process enhancements that drive efficiency and effectiveness.📋 **Rate Quotations**: Skillfully developing rate quotations and contract offers based on market insights, customer specifics, and prevailing trade conditions.📦 **Documentation Proficiency**: Efficiently and accurately preparing and distributing essential documents for sales and product shipments, utilizing AS400 for seamless operations.💼 **Credit Management**: Determining the appropriate value of products to issue credits for returns or adjustments, leveraging SAP business management software to verify customer account standings, ensuring accurate financial transactions.My tenure as a Counter Sales Representative at Carroll Tire Company has been marked by a commitment to excellence, sales achievement, and process enhancement.

•Self taught myself the dynamics of modern combustion engines through computer research, testing, and analysis.•Built and regularly maintained high horsepower vehicles ranging from 450-900 RWHP.•Assembled motors while strategically choosing internal components and clearance tolerances which provided the capability to support 75% more power.•Examined wiring schematics to diagnose PCM (powertrain control module) systems and integrate additional sensors which increased operation by 20%.•Managed and directed 3+ individuals on projects to be completed. •Provided technical support/advice to local PCM Tuner (http://www.tunedbyfrost.com) and performance shop (http://www.performanceautosport.com)