Michael Ensor Email & Phone Number

Miami, Florida, United States

Created and scaled a first-of-a-kind business service for those who spend money on digital advertising. Provide a full report within 24 hours of a marketing campaign’s health, what KPIs can be improved, with a pathway explained on how to get there. Provide guidance to business owners spending money on ad budget themselves or with an agency. Assisting ad agencies with screening their campaigns for strategy and highlighting errors that need optimizing. Help resolve hundreds of issues daily with marketing campaigns in mediums such as PPC, Social Ads, SEO, Web Design, Conversion Tracking, Remarketing, Marketing Automation & Ad Strategy.Solutions Provided:✅ A full audit and breakdown of ad campaigns in under 24 hours✅ Video walkthrough of the account and feedback on each aspect of the ad campaign✅ Provided this service to those advertising for themselves, businesses who hired ad agencies, or ad agencies needing assistance.BUsiness Advertising Industry Opportunities🛑 No 3rd party accountability in ad performance or regulators in the industry🛑 Difficulty for business owners to invest in ads due to lack of transparency🛑 Ad agencies taking on clients with no results from performance in various industriesMarketing Channels & Tools:🔑 Google/Bing Ads🔑 Facebook Ads🔑 SEO🔑 SEMRush🔑 AdZooma🔑 Wordstream🔑 CapterraSkills Developed:👍 Consolidated all my skill sets into an easy to buy, easy to deliver service👍 Streamlining results by using a unique, direct way of communicating strategy👍 Video conferencing and recording core educational aspects of advertising👍 Learned how to scale thousands of campaigns by giving direction to dozens of advertisers

Miami Beach, Florida, United States

Led the company through dozens of transitions through growth on a demanding timeline. Greatly improved results across all deliverables including PPC, Social Ads, SEO & more. Built the internal processes responsible for all revenue generation through each service provided in the general contracting industry with a focus on roofing. Managed internal marketing efforts in order to generate new opportunities at less than $20 per new sale opportunity at scale. Improved the sales process & contracts in order to increase sales. At end of contract, the company had netted $1.2 million and was valued at over $2.5 million.Solutions Provided:✅ Team management processes in order to get consistent results from ads✅ Expanded product line into more marketing verticals for clients✅ Grew all departments and teams with standard operating proceduresIndustry Specific Ad Agency Opportunity🛑 Missing SOPs resulting in errors plaguing accounts🛑 Customer communication interruptions or absence🛑 Lack of direction on expansion and scalingMarketing Channels & Tools:🔑 Google/Bing Ads🔑 Facebook Ads🔑 SEO🔑 Yext (Reputation Management)🔑 Agency Analytics🔑 ClickFunnels🔑 Conversion Rate Optimization (CRO)Skills Developed:👍 Leading a start-up team with the CEO to scale at speed👍 Taking over operations development to create a streamlined operation👍 Building training programs for lower-level marketing trainees👍 Assisting with helping marketers young in their career succeed

Miami/Fort Lauderdale Area

Took over as Marketing Director during a time when the new branch of the business was undergoing extreme pressure from competition. Expanded the marketing department and optimized the services in order to provide better results with a consolidated team. Was able to take prior expertise in delivering comprehensive marketing systems and implemented these processes for success. After proving the ability to sustain financially, JLB Florida became a viable target for acquisition and was bought by a private SEO software company for an undisclosed amount.Solutions Provided:✅ Transition from a failing operation into a sustainable ad agency financially✅ Beat out competitor performance, winning over local clients✅ Utilized networks to bring in additional revenue opportunitiesLocal Ad Agency Opportunities🛑 Failing operations management leading to loss of business🛑 Staff consolidation due to losses meant creative processes to get work done🛑 New location had lacking support from parent operationMarketing Channels & Tools:🔑 Google/Bing Ads🔑 Facebook Ads🔑 SEO🔑 CRM Development🔑 Account Sales🔑 Account Management🔑 Webmaster Tools🔑 Wordpress Development🔑 CRM ManagementSkills Developed:👍 Handling the transition management of a failing ad agency👍 Diversified in over a dozen industries including jewelry, defense, govt & more👍 Creating direction and bringing the rest of the team with👍 Successfully negotiated operating decisions resulting in better client success

9990 Coconut Road Bonita Springs Florida 34135

Code & Dev was created in order to service the dozens of tasks that businesses need in order to properly conduct marketing services. Provided 60+ professional services combined with proven digital growth strategies. Consolidated Brand Identity, Web Strategy, Digital Marketing, Community Engagement, Hosting Optimization, Video/Print Production and In-House training for every business marketing needs into one easily manageable package. Clients include local businesses, multi-state franchises, and fortune 5000 companies. Known as the "In-House Team", Code & Dev's digital consulting services have saved businesses upwards of 50% of their marketing budget by delivering results without the additional expense.Solutions Provided:✅ An all-in-one marketing strategy for businesses to easily launch✅ Competitive performance in high-demand industries✅ In-person and cloud based support & services nationwideBusiness Development Company Opportunities🛑 Little options in order to get full assistance for a small business’s marketing🛑 Expensive fees for new digital strategies, creating a high barrier to invest in ads🛑 No direction outside of marketing from other agencies providing adsMarketing Channels & Tools:🔑 Google/Bing Ads🔑 Facebook Ads🔑 SEO🔑 CRM Development🔑 Account Sales🔑 Account Management🔑 Webmaster Tools🔑 Wordpress Development🔑 CRM ManagementSkills Developed:👍 Founding and scaling a marketing agency as the sole owner👍 Diversifying in over a dozen industries including ecom, travel, finance & more👍 Partnering with other companies to create a streamlined revenue network👍 Training others to become marketing experts at scale

26 Broadway Suite 941 New York, New York 10004

Revolutionized the real estate Industry by providing a legacy industry with an inbound marketing system that integrated directly into their broker’s CRMs. Led the marketing department and 12 person international development team to manage the creation and management of the Real Estate CRM system. Created a universal tasking system that allowed product variation on a per item level, avoiding common "customization" bottlenecks during operation. Assets of the company and all rights were purchased by the parent company for an undisclosed amount.Solutions Provided:✅ Developed management of a Marketing/CRM system✅ Delivered marketing campaigns through the system with thousands of campaigns✅ Provided creative solutions for bottlenecks in the development processReal Estate CRM Opportunities🛑 No streamlined integration between software stacks for real estate companies🛑 No CRM that included automation related to digital marketing strategy🛑 Agents required too much intervention in their CRM and marketingMarketing Channels & Tools:🔑 Google/Bing Ads🔑 Facebook Ads🔑 SEO🔑 Dev Ops🔑 CRM Development🔑 Account Sales🔑 KenshooSkills Developed:👍 Managed a diverse team to accomplish never-before-seen technology👍 Great an understanding of API integrations and the power of web hooks👍 Mastered CRM systems and the importance of conditional automation👍 Learned about the various development frameworks for app development

Fort Myers, Florida Area

Best New Company of the Year 2013 | Stevie Awards(Link) - http://bit.ly/Haystak-Stevie-Award-2013Acted as the digital marketing manager for 88 auto dealerships across the US and Canada. Maintained one of the lowest attrition rates as well as highest conversion rate, lowest cost per lead and constant a/b testing. Responsible for developing & mentoring new employees on marketing strategy. Haystak was bought by AutoTrader’s parent company Cox Media in 2014 for over $30 Million.Solutions Provided:✅ Successfully retained one of the largest auto dealership chains✅ Built custom tools & reporting systems that made all AMs more successful✅ Extended efforts into additional marketing channels & salesAutomotive Advertising Agency Opportunities 🛑 Difficulty managing several dozen clients simultaneously🛑 Limited cross-discipline in account managers unable to handle a variety of tasks🛑 Created processes allowing for “mass management” of hundreds of campaignsMarketing Channels & Tools:🔑 Kenshoo🔑 Google/Bing Ads🔑 Social Media Ads🔑 SEO🔑 Marchex🔑 Account Management🔑 Account Sales🔑 Webmaster Tools🔑 Wordpress Development🔑 CRM ManagementSkills Developed:👍 Created mass-management marketing campaign processes👍 Improved the conversion rates 3x across accounts👍 Reduced cost per lead 50%👍 Trained a team of successful advertisers👍 Assisted in broadening services with additional marketing channels

Sarasota, Florida Area

Joined a web design start-up in order to help manage customers and web design deliverables. Started the marketing department and scaled it into the #1 revenue producer. 20% of the Web Design customers became 80% of the revenue for marketing, greatly increasing recurring revenue. Responsible for developing dozens of multi-faceted marketing products including Search Engine Marketing, PPC services, Social Media Management, Email Marketing & Content Writing. This rapid increase in value during a time where the services were in extremely high demand resulted in a fast rising valuation and subsequent sale of the business to a competitor web firm.Solutions Provided:✅ Intuitive customer management & service deliverables strategy✅ Marketing department creation & management✅ Business scaling & coordinator of business sales/acquisitionsWeb Design Firm Opportunities🛑 Missing customer management & deliverables schedule🛑 No marketing service or fulfillment strategy🛑 Customer churn due to no viable recurring servicesMarketing Channels & Tools:🔑 Wordpress Development🔑 Search Engine Optimization🔑 Social Media Management🔑 Google Ads🔑 Facebook Ads🔑 WHMCS🔑 CRM Management🔑 Account Management🔑 Hootsuite🔑 Legal/Contract ManagementSkills Developed:👍 Ability to build a marketing department from scratch without assistance👍 Playing a key role in a start-up tech company 👍 Management of satellite teams and contract workers👍 Creative design/video coordination👍 Business acquisitions & sales👍 Legal contracts & coordination

Bonita Springs, Fl

Constant traffic and conversion analysis based on data delivered through a proprietary system developed by Source. Responsible for learning the system, working with the IT team to fix any errors, train other employees on the system, and prepare it for 3rd party licensing.Reporting on digital trends for over 80 different magazines, hosting 80+ web domains with over 360+ digital properties. Gather, organize, and create actionable recommendations to explain and enhance the overall success or failure at every point of digital interaction with a user and any of Source's brands. Work with a highly skilled team to develop and implement creative marketing strategies through different marketing vehicles including digital, print, direct mail, new business, and retention. Connect with developers and graphic designers to create effective plans by tying in the visuals of design, the functionality of development, and the direction of business intelligence through data. Participate in different aspects of advertising from copy writing to testing and tracking the results.Systems: Highly advanced and daily use of Excel 2003 - 2011Proprietary conversion tracking softwareAppfigures (Apple analytics)Google AnalyticsGoogle Play ReportingAmazon Publishing PortalBarnes & Noble Publishing PortalBarnes & Noble Reporting Portal

Estero, Florida, United States

When not doing internships or working on new start-ups, I made extra money working at a server/bartender. Managed fine dining clubs within Pelican Sound Country Club. Worked with gourmet kitchens and luxury restaurants to cater to high-end members of the club. Managed relationships and juggled several jobs at the same time.

Fort Myers, Florida, United States

Interned directly under the founder and C.E.O. of J. Roberts & Company. Implemented advertising strategy and lead generation by optimizing inbound marketing and setting qualified appointments. Conditionally filtered leads based on their value in order to prioritize the best agents with the greatest chance of closing top tier property sales. Massively successful during the fall out of the 2008 economic crises due to the combination of great operations with a strong advertising strategy.Solutions Provided:✅ Trained directly under a leading Real Estate Entrepreneur in South Florida✅ Implemented First-to-Market Digital Marketing in Real Estate✅ Developed a marketing & sales funnel resulting in Qualified Booked AppointmentsReal Estate Business Opportunities:🛑 Lead flow and follow up strategy was lacking, requiring a revamping🛑 Digital marketing strategy & inconsistent brand/social media🛑 No personnel on staff to manage and outside contractors weren’t working outMarketing Channels & Tools:🔑 Facebook Ads🔑 Google Ads🔑 Search Engine Optimization🔑 Wordpress Development🔑 Adobe Creative Suite🔑 Hootsuite🔑 CRM Management🔑 Phone SalesSkills Developed:👍 Expert real estate business ops management👍 Best mortgage & loan industry experience👍 Scalable customer service👍 Cold lead outreach👍 Call center sales👍 Lead data management👍 Multi-Department team coordination

Fort Myers, Florida, United States

First job during college was one that changed my life and career direction forever. Focused on reaching out to distressed property owners behind on payments but able to refinance out of an adjustable loan into a fixed one via FHA. Saved dozens of families from eviction. Dealt with extremely stressed customers & navigated constant regulatory changes. Became a sales master on the phone, working directly under Brian Jewell, a business development industry leader.Solutions Provided:✅ Managed full refinances to ultra-distressed property owners✅ Top salesperson 4 months after starting with zero experience ✅ Made up to 300 calls a day, becoming an expert in phone salesMortgage Business Opportunities:🛑 In 2007, adjustable loans started compounding, destroying the industry🛑 Slower sales office in need of fresh energy to generate more revenue🛑 Lack of outreach to warm and cold leads, needing a better systemMarketing Channels & Tools:🔑 Outbound Cold Calling🔑 Call Center Management🔑 Expert Phone Sales🔑 Contract Negotiation🔑 Banking Products🔑 Sales TrainingSkills Developed:👍 High ticket sales in an super competitive market👍 Demanding customer management👍 Financial Management👍 Phone call techniques for leads👍 High volume call center production👍 Contract & paperwork management

Management/Marketing, Management, Marketing, Operations, Information Systems, Entrepreneurship, Advertising

Education record

Education record