Michael Frazier Email & Phone Number

Portland, Or, Us

Lehi, Utah, Us

• Led the design and evolution of a white-labeled mobile banking product used by millions of users worldwide.• Used user feedback to improve credit union mobile banking appstore reviews from 2.0 -> 4.5+ stars.• Worked directly with customers to identify, investigate and validate problems in order to find, test and design solutions.• Facilitated workshops and design studios with cross-functional team members to whom the design process may be unfamiliar.• Thought through interaction models, screen designs, and UI details that promote ease of use.• Empathized with users through research and usability testing sessions.• Gave incredible attention to detail and obsess over simplicity and consistency.• Mocked-up and communicated ideas and concepts effectively using Figma and other design tools.• Accepted and gave thoughtful design critique in a collaborative environment.• Loved making things useful, usable, and beautiful.• Recruited, hired and mentored designers across multiple product groups.• Member of the Employee Resource Group (ERG) for Pride (LGBTQ+): led creative initiatives for pride events, marketing and branding materials which resulted in positive community engagement and inclusivity.

I help start ups and small businesses craft products that are useful, usable and delightful.

Calabasas, Us

• Lead design role for an AI based radiology platform that ultimately improved radiologist report quality by 60% which ultimately saved thousands of patients lives.• Earned significant praise for UX from Director of Duke University LCS program.• Worked directly with customers to identify, investigate and validate problems in order to find, test and design solutions.• Led workshops with cross-functional team members, stakeholders and clients.• Thought through interaction models, screen design, and UI details to promote ease of use.• Empathized with users through research and usability testing sessions.• Gave incredible attention to detail and obsess over simplicity and consistency of UI.• Mocked-up prototypes using Figma

services offered:creative direction, art direction, mobile & desktop ui/ux, logo design, brand identity, website design, marketing collateral, infographics, brochures, event photography, professional headshots, videography, motion graphics, post-production and video editingclients have included:Nissan North America, Public Relations Society of America, SBE Entertainment, E! Entertainment, CompPartners, United Sports Surfacing of America...I strengthen brands through better design.

Sandy, Ut, Us

• Led the charge on design for a fitness mobile app for a fitness trainer based in Utah. Completed full discovery with workshopping and wireframing which later led to hi-fi mock ups and prototypes ready for development.• Completed design thinking workshops for a travel app using workshops like as-is and to-be scenario maps, competitive landscape matrices, feature comparison documentation... which all led to hi-fi figma clickable prototypes for validation and development...• Work directly with customers to identify, investigate and validate problems in order to find, test and design solutions.• Lead workshops with cross-functional team members, stakeholders and clients.• Think through interaction models, screen design, and UI details to promote ease of use.• Empathize with users through research and usability testing sessions.• Give incredible attention to detail and obsess over simplicity and consistency of UI.• Mock up prototypes using Figma

Redwood City, California, Us

• Completed UX audit across multiple customer touch points including: native iOS, Android, web and mobile web.• Provided insight into best practice and ways to improve UX.• Delivered updated wireframes and high-fidelity mock ups based on findings.

Lehi, Utah, Us

• Led design of next-generation products, services and applications (web and mobile) for health and wellness, business growth and performance• Facilitated discovery workshops to gather thinking, design, content and feature ideas• Spearheaded creation of UI/UX design systems and style guides • Produced product requirements and Zeplin files for pixel perfect development• Validated flows and designs with focus groups, surveys, usability testing and a/b testing• Participated in QA process by documenting bugs and device field testing• Inspired and mentored across teams of design, product and development • Health & Wellness, MLM, Technology

Los Angeles, California, Us

• Modernized the eFax iOS and Android user interface which garnered a 400% growth in user base Y/Y and an overall app rating of 4.7/5 on the iOS App Store by interpreting user feedback, analyzing pain points, testing updated designs through A/B and user testing.• Led user experience conversation for iOS & Android projects eFax, eVoice, Sugarsync, sFax• Led UI design improvements on internal billing & internal email campaign platforms, customer facing eVoice web signup wizards, LiveVault backup web SaaS platform• Designed from the ground up a Windows 10 desktop faxing application for new & existing corporate users• Conceptualization, Wireframing, High-Fidelity Compositions and Prototypes for new features• Hands on through all stages of app design and asset exporting• Established best practices while introducing newest design trends• Responsible for quality control for mobile, desktop and web projects• Mentored engineering design interns on mobile development projects

• Contributor to creative strategic direction for brand redesign & launch• Established UI/UI design systems for the SaaS platform, services and programs• Produce wireframes, high fidelity mock ups, prototypes for next generation web and iOS products• Revise, optimize and enhance design flow to ensure efficiency of the user experience• Maintained creative and marketing assets and libraries with netops• Hired, managed and developed an award winning team• Provided design oversight, coaching and management to design and marketing team• Supervised and inspired team through weekly design meetings, brand updates, and platform best practice style guidelines • Reported directly to COO while building business based relationships across the organization• Assigned workload based on consultation with PMO and senior management

• Led UX/UI efforts in a lean startup company• Worked with Products Managers, Web UI developers and iOS/Android developers to develop intuitive and engaging experiences • Built design systems and style guides • Produced wireframes, high fidelity mock ups and prototypes for web, iOS and Android• Validated flows and designs with usability & a/b testing• Hired and managed UI & graphic designersLaunched websites & mobile projects for these companies:• New York Daily News Auto sites/portals• ALM / New York Law Journal responsive website and application design• Shell / Excentus mobile website and application design• 28 mobile properties for the Tribune Company [m.latimes.com, m.chicagotribune.com, ktla, etc.]• LA Times & Chicago Tribune iPad applications• All BuzzMedia mobile properties [m.celebuzz.com, etc]• Celebuzz Mobile App• Kim Kardashian iPad application concept design• Redesign of LikeMyInventory.com, a Facebook automotive product• Design/UX/UI direction for MySiteAnywhere.com, a website builder for anyone- anywhere• Design/UX/UI for Microsoft Real Estate Windows 8 Application for tablets and desktop

Los Angeles, Ca, Us

Clients served: Adobe, Tesla, Don Francisco's Coffee, Audi Pacific• Created effective graphic designs for a variety of applications including but not limited to: print and online advertising, printed materials, posters and signage, website assets and email communications• Managed the individual aspects of each design project, including obtaining the necessary approvals and making changes and additions as required in a deadline-driven environment• Effectively managed multiple, high priority projects• Performed efficiently in a fast-paced environment with competing priorities under tight deadlines• Updated designs for a variety of outputs with dynamic, flexible creative• Strong organizational skills and the ability to prioritize, monitor, and manage workload• Worked closely with the Creative Director, Marketing and other departmental and corporate management to develop concepts for design projects• Managed time effectively in order to finish projects on deadline

Delft, Zuid-Holland, Nl

Regions served: San Diego, Orange County, Los Angeles, San Francisco• Responsible for visual communication including digital signage, IKEA website, billboard advertisements, brochures, flyers, handouts, banners, floor graphics, POS display, maps & directionals• Lead design direction for regional promotions• Organized rollout of sales promotions with design staff and outside installation vendors• Managed supply orders with sign shops and printers for concurrent activities• Built interactive kid-friendly calendars for use on the web• Designed and produced animated gif ads corresponding to in-store activities

Costa Mesa, Ca, Us

Clients served: Irvine Company, Chapman University, Bircher Development, Bixby Land Company, CASA, Public Relations Society of America (PRSA)• Learned the basics of art direction and design in an agency environment• Took projects from concept phase through wireframing, prototyping, high-fidelity compositions and through development• HTML coded client websites, landing pages, eblasts and microsites• Demonstrated successful print design through creation of print and large scale design under budget and on schedule• Developed branding for investment banking, real estate and non-profit organizations including: logos, brand guidelines, websites, animated banner ads, interactive DVDs, marketing collateral and powerpoint presentations

I cut the skin off my hands more times than I could count but I learned what the golden ratio was for the perfect mechanical - eventually leading to my decision not to pursue production what-so-ever.

Cupertino, California, Us

• Highest grossing store specialist with M/M sales reaching over 150k+ (non-business division)• Highest attach rates for AppleCare and Mobile Me (level of 95%)• Trained groups of 50+ on OS and Hardware systems at in-store theater• Trained groups of 10+ children for Apple's summer boot camp on camera shooting, importing and editing via iMovie and iPhoto• Promoted to Genius Bar to solve, document, ingest pro-sumer technical issues

Admittedly became "the autumn" where I learned how a single red pen could teach the foundations of design... and agony.

Orange, Ca, Us

Created the foundation for which 5 years of design language followed for Chapman University's public design presentation. Largely responsible for creation of banners, flyers, handouts and brochures for administration groups including the Career Development Center and Deans Office. Managed and updated University micro sites for various offices within the University.

Graphic Design/ PR Intern for a small company located in Downtown Los Angeles.

Bachelor Of Fine Arts (Bfa), Film & Interactive Media

Diploma, Film Production & Visual Arts Conservatories