Michael Andrews Email & Phone Number

New Providence, Nj

The Search Engine Marketing (SEM) Research & Development Specialist is responsible for keeping the SEM department on top of the latest trends and building out our assets/key differentiators.Key Responsibilities: 1. Work with Team Leads and Strategists to develop leading-edge standard operating procedures 2. Research best practices and keep on top of all Google algorithm changes 3. Maintain and update best practices to ensure clients are performing as expected 4. Develop effective strategy to build up our SEO assets 5. Review and identify tools to make the SEM team more effective at their jobs and to improve the speed of delivery 6. Identify potential partnering opportunitiesAchievements:1. Manage all factors of campaign management for our highest spend clients2. Provide weekly training sessions to department on latest best practices and implementations for successful campaigns3. Implemented a cross-team training program to expand our team’s knowledge base and increase their understanding of how our different fulfillment teams need to work together

New Jersey

Developer of New Jersey's largest restaurant, fine dining & entertainment website

New Providence, Nj

The Search Engine Marketing (SEM) Research & Development Specialist is responsible for keeping the SEM department on top of the latest trends and building out our assets/key differentiators.Key Responsibilities: 1. Work with Team Leads and Strategists to develop leading-edge standard operating procedures 2. Research best practices and keep on top of all Google algorithm changes 3. Maintain and update best practices to ensure clients are performing as expected 4. Develop effective strategy to build up our SEO assets 5. Review and identify tools to make the SEM team more effective at their jobs and to improve the speed of delivery 6. Identify potential partnering opportunitiesAchievements:1. Implemented changes in content writing styles that led to website conversion increases by over 40%2. Consistently provided team with training and documentation on best practices for optimal success in search strategies

New Providence, Nj

The Senior Search Engine Optimization (SEO) Specialist is responsible for assisting fellow team members in analysis and developing a plan of action for their SEO campaigns.Key Responsibilities: 1. Analyzed the existing web presence and formulated a plan for optimizing and promoting clients’ websites based on traffic generating keywords for their geography and legal areas of practice2. Provided SEO Specialists with a thorough keyword analysis to determine under-performing keywords and why these keywords are not performing well in the SERPs3. Provided SEO Specialists with a plan of action to increase visibility of clients’ websites in SERPs4. Facilitated and lead training of team through weekly training sessions focused on best practices and latest industry news and trends5. Spearheaded the growth of the Local Visibility product by providing leadership and expertise in creating standard operating procedures, working with consultants in fulfillment of product tasks, and managing a team of four specialistsAchievements:1. The Local Visibility product saw over $3.5M in sales and an over 50% renewal rate under my leadership2. Consistently helped SEO Specialists turn around struggling campaigns by doing website audits and offering advice on fulfillment activities

New Providence, Nj

Assignment: LexisNexis Martindale-HubbellThe Search Engine Optimization (SEO) Specialist is responsible for developing the plan for optimizing and promoting client's websites.Key Responsibilities:1. Analyzed existing web presence and formulated a plan for optimizing and promoting clients’ websites based on geography and legal areas of practice2. Website coding and on-page optimization planning3. Reviewed and updated website content to reflect specific marketing and keyword goals4. Gained links from authoritative sources and promotion through social media sites5. Provided quarterly progress reviews of campaigns6. Facilitated and lead training of staffAchievements:1. Managed and fulfilled successful SEO campaigns for national, state-wide, and local campaigns2. Developed cutting-edge strategies in conjunction with my team leadership

Kenilworth, Nj

The Internet Specialist/Webmaster is responsible for designing, creating, and modifying the web site. This position requires the analysis of user needs to implement web site content, graphics, performance, and capacity.Key Responsibilities:1. Designed web pages for towns focusing on local businesses, local news, and advertising2. Worked with databases to add functionality to website3. Made routine changes/updates to website (additional features)4. Trained franchisees on how to update content and maintain website5. Developed training and technical documentation6. Acted as help desk for franchisee issues/inquiries7. Maintained office LAN and PC support

Caldwell, Nj

The Assistant Director of Financial Aid is responsible for carrying out a wide range of duties requiring both overall and specialized knowledge of policies and procedures related to financial aid, student enrollment, funding and registration.Key Responsibilities:1. Served as a liaison between Financial Aid and Information Technology Department2. Wrote proposals for technological standards as mandated by the Federal Government3. Implemented new technologies - software packages, communication tools4. Resolved problems for automated systems5. Provided training to the Financial Aid staff on appropriate technologies6. Maintained content on Financial Aid web site on the College home page7. Awarded financial aid to students according to federal, state, and institutional guidelines8. Counseled students and families regarding aid eligibility

Caldwell, Nj

The Telephone and Voice Mail Systems Manger is responsible for managing the telephony and communications systems.Key Responsibilities:1. Implemented campus infrastructure project that provided fiber-optic cabling, and the rewiring of campus buildings for voice and data capabilities2. Introduced voice, data, and cable television service to the residence halls3. Maintained the telephone system (PBX) and voice mail database4. Acted as a liaison between the College and telephone vendors5. Created an Intranet web site for telephone/voice mail questions6. Assisted in AS/400 operations in relation to system administration and IBM Query7. Provided front-line support for administrative hardware8. Served in a help desk capacity for PC and network connectivity issues

Mba, Management Information Systems

Oracle 9I Dba Certification

Diploma In E-Business Programming

Bsba, Marketing