Michael Goh is practicing as a brand strategy designer, with over 20 years experience in the design industry and registered as a professional with the Graphic Design Association of Malaysia. Having worked in areas such as web and digital publication, marketing communications, as well a corporate communication design, he is currently focused on brand strategy, brand identity design, and wayshowing.He is also currently teaching in the area of Graphic Design at First City University College, in Bandar Utama, and a member of the Industry Expert Advisory Panel of TAR University College, Setapak.Trained in RMIT University in the area of Graphic Design (Communication Design) he worked in a dot com where he honed his design skills for the web. He later started his own design practice in 2002 called Eskaywoo Communication Design.Michael also lends his time towards the education of future design practitioners. He also pursues his other passion which is martial arts having practiced Aikido, traditional Chinese Kungfu, Karate and is still practicing Taekwondo. As a result he is operating a martial arts studio in KL where he teaches Taekwondo to children and adults. He has also served as the president of the Graphic Design Association of Malaysia (wREGA) from 2010 to 2011, and steered South East Asia's first ever Icograda Design Week as the project director in 2012. He also has taught and lectured in different institutions of higher learning such as The One Academy, TAR College and KBU International College. Recently he has been appointed as industry advisor to the design courses in some institutions of higher learning.