Michael Goldman Email & Phone Number

Arlington, VA

• Implemented multiple new programs to increase member engagement.
• Managed the organization's scholarship program and increased applications by 167%.

• Created lead pipeline protocols which resulted in a 200% increase in sales.
• Redesigned website framework resulting in greatly increased form conversions.

Arlington, VA

• Ran campaign to increase engagement between component school-based organizations and stakeholders and national office on social media, nearly doubling Twitter impressions.
• Increased attendance at online events by 185%.
• Spearheaded campaign to encourage early renewal which yielded an 18% conversion rate.
• Increased sales in existing e-commerce store by 67% year-over-year and set quarterly sales record on launch of revamped e-commerce store.
• Streamlined product lead process through extensive use of digital automation.

Washington D.C. Metro Area

• Decreased call volume for future teachers enrolled in the American Board program by over 50% through redesign of online resources for stakeholders.
• Developed call and e-mail scripts to decrease call times and better explain processes for an online-based adult education program.
• Worked closely with curriculum department on automation of post-completion mentoring process. This included designing the user interface for the program and working closely with a group of programmers to bring.
• Oversaw transition from on-shore to off-shore call center for after-hours calls including technological and human resource requirements.
• Worked with multiple organizational offices to coordinate move to new user interface for internal and external stakeholders.

Washington D.C. Metro Area

• Submitted multiple applications for state approval of an alternative education program.
• Worked with state Boards of Education to streamline monthly certification reporting and Title II processes.
• Oversaw the program material's redesign to comply with InTASC standards.

Washington D.C. Metro Area

• Worked closely with the Information Technology department to automate all processes in the Candidate Services area.
• Communicated regularly with state-level and local employment offices licensed under the Workforce Innovation and Opportunity Act (WOIA) to insure compliance with regulatory requirements for adult learners.

Washington D.C. Metro Area

• Developed organization strategy for state-specific targeted promotional e-mails using MailChimp. These e-mails helped increase year-to-year enrollment revenue over 45%.
• Revamped organizational messaging to focus on recruitment of S.T.E.M. professionals into teaching.
• Improved SEO to land the organization on the first page of most germane terms.
• Revamped and oversaw social media policy for organization. Served as community manager for organization.
• Created targeted Facebook Ads to focus on attracting individuals to teaching who are from demographics not usually predisposed to a career change to teaching.

Washington D.C. Metro Area

• Responded to customer inquiries on the process of earning the association’s certification. Process all necessary paperwork in a timely fashion to help expedite candidate’s path through the certification.
• Implemented a process for awarding a Teacher of the Year award to alumni of the American Board teaching program. This award resulted in press placements in media markets such as Boise, Charleston, and Kansas City that.
• Placed warm sales calls to people who have expressed interest in the program to explain the benefits of getting certified through the American Board.
• During the roll out of the organization’s program in Arizona, assisted in crafting the organization’s state-specific messaging and worked to improve its website design.

Chicago, IL

• Trained departmental staff on Microsoft Excel, Outlook, and Word. Was also responsible for assisting and training staff on the Appraisal Institute’s proprietary database.
• Coordinated and conducted electronic mailings to local chapters on changes to the rules for administering education. Provided concise, well-received, summaries of Education Committee decisions to local chapters.
• Updated Education sections of organizational website to maintain accuracy and timeliness.
• Oversaw departmental compliance with Appraisal Institute’s identity guidelines and ensured visual consistency in all forms and manuals published by the department.

Chicago, IL

• Worked with the Information Systems department to automate the material ordering process. This saved multiple hours of manual data input.
• Provided clerical and general support to the Appraisal Institute’s Instructor Subcommittee. My duties included taking meeting minutes and assisting in the preparation of agendas for in-person meetings and conference.
• Researched the evaluation processes of volunteer-run organizations. Oversaw the ad hoc member committee which discussed the redesign of the association’s evaluation process.
• Won association-wide Customer Service Award, only given a few times during my tenure, in 2004.

Chicago, IL

• Worked with local educational entities to coordinate educational offerings; provided administrative support to over 20 local chapters.
• Managed approximately 50 phone inquiries and 25 e-mails per day on all aspects of the Appraisal Institute’s education programs from members and the public.
• Came up with the idea that transformed the Education department from a call center setup to a state-based setup. This created a system of dedicated contacts and improved customer service and subject expertise.
• Coordinated approximately 20 on-site programs throughout my tenure. Oversaw enrollment, on-site registration, and shipping of meeting materials. Served as liaison with hotel conference staff on room and audio-visual.

Troy, MI

• Created store-specific merchandising displays in compliance with corporate branding standards.
• Managed day-to-day music department operations including assignment of stocking and cleaning to a staff of five people.
• Implemented a program of and merchandised store-specific listening stations based on sales data.
• Assisted in the stocking and assembly of a new store (the first mall-based Borders in the United States).

Lansing, MI

• Assisted the Democratic Education Policy Analyst in the organization of bill packages and support materials for those packages on the issue of violence in schools.
• Drafted constituency letters on education issues for various members of the House Democratic Caucus.
• Extensively researched and catalogued past education legislation for the House Education Committee.
• Drafted the final report on violence in school for the House Education Committee using meeting notes and original research.

Marketing

Political Science, Public Administration

Activities and Societies: Associated Students of Michigan State University (ASMSU), Residence Halls Association (RHA), Emmons Hall.