Michael Goldman Email & Phone Number

Arlington, Va

• Implemented multiple new programs to increase member engagement.• Managed the organization's scholarship program and increased applications by 167%.

• Created lead pipeline protocols which resulted in a 200% increase in sales.• Redesigned website framework resulting in greatly increased form conversions.

Arlington, Va

• Ran campaign to increase engagement between component school-based organizations and stakeholders and national office on social media, nearly doubling Twitter impressions.• Increased attendance at online events by 185%.• Spearheaded campaign to encourage early renewal which yielded an 18% conversion rate. • Increased sales in existing e-commerce store by 67% year-over-year and set quarterly sales record on launch of revamped e-commerce store.• Streamlined product lead process through extensive use of digital automation.

Washington D.C. Metro Area

• Decreased call volume for future teachers enrolled in the American Board program by over 50% through redesign of online resources for stakeholders.• Developed call and e-mail scripts to decrease call times and better explain processes for an online-based adult education program.• Worked closely with curriculum department on automation of post-completion mentoring process. This included designing the user interface for the program and working closely with a group of programmers to bring conceptualized idea of program to fruition.• Oversaw transition from on-shore to off-shore call center for after-hours calls including technological and human resource requirements.• Worked with multiple organizational offices to coordinate move to new user interface for internal and external stakeholders.

Washington D.C. Metro Area

• Submitted multiple applications for state approval of an alternative education program.• Worked with state Boards of Education to streamline monthly certification reporting and Title II processes.• Oversaw the program material's redesign to comply with InTASC standards.

Washington D.C. Metro Area

• Worked closely with the Information Technology department to automate all processes in the Candidate Services area.• Communicated regularly with state-level and local employment offices licensed under the Workforce Innovation and Opportunity Act (WOIA) to insure compliance with regulatory requirements for adult learners.

Washington D.C. Metro Area

• Developed organization strategy for state-specific targeted promotional e-mails using MailChimp. These e-mails helped increase year-to-year enrollment revenue over 45%.• Revamped organizational messaging to focus on recruitment of S.T.E.M. professionals into teaching.• Improved SEO to land the organization on the first page of most germane terms.• Revamped and oversaw social media policy for organization. Served as community manager for organization.• Created targeted Facebook Ads to focus on attracting individuals to teaching who are from demographics not usually predisposed to a career change to teaching.

Washington D.C. Metro Area

• Responded to customer inquiries on the process of earning the association’s certification. Process all necessary paperwork in a timely fashion to help expedite candidate’s path through the certification.• Implemented a process for awarding a Teacher of the Year award to alumni of the American Board teaching program. This award resulted in press placements in media markets such as Boise, Charleston, and Kansas City that the program itself would not have otherwise received due to its perception as a sales organization. • Placed warm sales calls to people who have expressed interest in the program to explain the benefits of getting certified through the American Board.• During the roll out of the organization’s program in Arizona, assisted in crafting the organization’s state-specific messaging and worked to improve its website design.

Chicago, Il

• Trained departmental staff on Microsoft Excel, Outlook, and Word. Was also responsible for assisting and training staff on the Appraisal Institute’s proprietary database. • Coordinated and conducted electronic mailings to local chapters on changes to the rules for administering education. Provided concise, well-received, summaries of Education Committee decisions to local chapters.• Updated Education sections of organizational website to maintain accuracy and timeliness.• Oversaw departmental compliance with Appraisal Institute’s identity guidelines and ensured visual consistency in all forms and manuals published by the department.

Chicago, Il

• Worked with the Information Systems department to automate the material ordering process. This saved multiple hours of manual data input.• Provided clerical and general support to the Appraisal Institute’s Instructor Subcommittee. My duties included taking meeting minutes and assisting in the preparation of agendas for in-person meetings and conference calls.• Researched the evaluation processes of volunteer-run organizations. Oversaw the ad hoc member committee which discussed the redesign of the association’s evaluation process.• Won association-wide Customer Service Award, only given a few times during my tenure, in 2004.

Chicago, Il

• Worked with local educational entities to coordinate educational offerings; provided administrative support to over 20 local chapters.• Managed approximately 50 phone inquiries and 25 e-mails per day on all aspects of the Appraisal Institute’s education programs from members and the public.• Came up with the idea that transformed the Education department from a call center setup to a state-based setup. This created a system of dedicated contacts and improved customer service and subject expertise.• Coordinated approximately 20 on-site programs throughout my tenure. Oversaw enrollment, on-site registration, and shipping of meeting materials. Served as liaison with hotel conference staff on room and audio-visual setup.

Troy, Mi

• Created store-specific merchandising displays in compliance with corporate branding standards.• Managed day-to-day music department operations including assignment of stocking and cleaning to a staff of five people.• Implemented a program of and merchandised store-specific listening stations based on sales data.• Assisted in the stocking and assembly of a new store (the first mall-based Borders in the United States).

Lansing, Mi

• Assisted the Democratic Education Policy Analyst in the organization of bill packages and support materials for those packages on the issue of violence in schools. • Drafted constituency letters on education issues for various members of the House Democratic Caucus. • Extensively researched and catalogued past education legislation for the House Education Committee.• Drafted the final report on violence in school for the House Education Committee using meeting notes and original research.

Marketing

Political Science, Public Administration

Activities and Societies: Associated Students of Michigan State University (ASMSU), Residence Halls Association (RHA), Emmons Hall.