Michael Goldstein Email & Phone Number

Boston, MA, US

SEO work

Middleton, MA

• Manage the designers, programmers and content writers as independent contactors
• Generate leads for online marketing services through social media advertising
• Experience with analysis and selection of Facebook custom audiences for digital ads
• Customize search engine optimization strategies for local search & social media campaigns
• Draft all RFPs and negotiate final contracts with customers and vendors
• Use tools including Google PageSpeed Insights, Google Analytics, Screaming Frog and GT Metrics to benchmark clients and competitors

Middleton

• Attorney, handling legal matters relative to procurement, concessions, personnel, labor & employment, and debt reorganization
• Review of contracts, agreements, fiscal law, and advice on procurement to include supply & service, and simplified acquisition contracts
• Draft and negotiate contract amendments that accurately reflect required modifications to existing contracts
• Personnel and employment law matter to include advisory matters on discipline and employee misconduct and ultimately, litigation of wrongful termination cases
• Managed corporate debt collection and reorganization proceedings
• Managed associate attorneys, paralegals and support staff.

Boston, Massachusetts, United States

Waltham, MA

• Assist Moody’s Analytics in promoting a new structured finance software developing a microsite and on their corporate site through understanding of Google Algorithms and traditional SEO tactics
• Keyword research and reporting as well as conduct a competitive analysis
• Website content audit reporting including recommendations for on-page SEO optimization
• Drafted static SEO-optimized page content for website, based on recommendations
• Created a strategic link building plan for Off-page SEO optimization

Brookline, Massacusetts

• Transitioned company from servicing local mom and pop stores to obtaining national clients such as Partners Health Care, Sporting News Radio Network and eBay
• Managed the designers, programmers and content writers on all major projects
• Customized search engine optimization strategies for large media outlets
• Drafted all RFPs and negotiated final contracts with customers and vendors
• Utilized SEO tools including Google Analytics to audit URLs and links
• Coded web applications in PHP, ASP, SQL

North Andover, MA

• Instructed in the MIS and Continuing Education Departments for the Webmaster program teaching course in:
• Active Server Pages and Database integration
• Flash integration with PHP and databases
• Search Engine Optimization and online marketing
• Use of Adobe and Macromedia Suite Software
• How to use Microsoft Excel and Access for business

Newburyport, MA

• Led all SEO planning and strategy for national clients including Marriot & Princess Cruises lines
• Conducted outreach programs for Freelancers, Bloggers and Journalists to manage dozens of new clients along with existing customers
• Organized monthly SEO meetings to discuss effective marketing strategies and discussing trending algorithms
• Managed multiple duties – on page optimization, text content, header tags, appearance to crawlers, sitemaps and link replacement
• Used analytical tools to benchmark clients and competitors page rank and SERP
• Made use of Keyword tools to find trending words and optimize keyword density in article