Lead designer and art director on a wide range of creative projects for large corporate and agency clients, including three years working on-site at Toyota corporate HQ, small businesses and start-ups. KEY PROJECTS:HONDADesigned eCommerce website for Honda Motorcycle AccessoriesHONDAArt Directed Honda Motorcycles summer promotional campaign — Ride Red, Save GreenLEXUS Designed entire line of Lexus Accessory Brochures. SCION Wrote and designed a complex high-end audio system’s user guide and instructions of the Scion websiteTOYOTA Designed Camry 30th Anniversary Celebration event and Corolla product launch events at Toyota HQ. IRVINE COMPANYConcepted tease and launch campaign for upscale rental properties at Playa Vista Development, West Los Angeles.

Responsible for developing strategic marketing solutions for Honda Motorcycle account including new product launches, brand campaigns and dealer support. Honda’s Motorcycle division had over 50 diverse products from watercraft and ATVs to cruisers and sport bikes. RESULT — Honda was No. 1 leader in motorcycle industry sales each year during my tenure on this account.CREATIVE DIRECTIONHelped lead the design of integrated advertising and promotional campaigns for entire Honda motorcycle account. MANAGEMENTDirected teams of art directors, writers, designers, production staff and freelancers, as well as external photographers, directors, editors, producers and developers.KEY PROJECTS –VTX CRUISER LAUNCH TELEVISIONDeveloped campaign to launch Honda VTX Cruiser line of motorcycles. Television, print inserts, outdoor tease boards at race events, and dealer POP. RESULT—The high awareness generated by this campaign lead to strong initial sales. ATV PLANET INTEGRATED CAMPAIGN Innovative approach to yearly brand campaign for Honda ATV line of products. Integrated media included micro website, ad banners as well as television and print. RESULT—Sales continued strong as market leader.STRAIGHT DEALS PROMOTION Seasonal promotional advertising that established Honda Straight Deals campaign. RESULT—this less-hype campaign was re-used continuously for over 10 years.

TELEVISION Concepts, design and production of successful TV spots for 76 Gasoline and Phillips 66.WEB DESIGN Website design for Hilton Hotels, Vons and Pavilions Markets and KooKooRoo restaurants.