Michael Andersen Email & Phone Number

Jersey City, Nj, Us

Greater New York City Area

Since September 2009, I have served as owner and senior editor of ARGNet (www.argn.com), which reports on transmedia storytelling, alternate reality games, and other experiments in interactive fiction. Between 2010-2014, ARGNet was syndicated on Wired.com's Decode blog, resulting in over 100 stories posted to the site (50 of which were under my byline).Served as a juror for the International Academy of Web Television's transmedia category, a panelist in the New York Film Festival's "Convergence" series at the Film Society of Lincoln Center, and a web panelist for the first StoryWorld Conference, along with a number of interviews and podcast appearances for outlets ranging from BBC Radio 5 to Thrillist.I started working on the site as a staff writer in 2007.

Philadelphia, Pa

As co-lead of Digitas Health's Data Strategy & Technology team, collaborated with technology teams and external vendors for consolidated data collection, categorization, and storage to inform the agency's reporting needs, serving as the final point of contact for investigating potential data issues and discrepancies across channels and data sources. Responsible for managing multiple client engagements and developing training materials to introduce teams to the capabilities, limitiations, and idiosyncracies of the various data sources leveraged at the company, educating stakeholders at multiple levels of proposed models for success definition, building out test plans to validate hypotheses using a synthesis of all the data clients and partners can bring to bear.Helped expand the agency's data visualization and analysis capabilities to include Tableau, and familiar with alternative platforms such as Datorama and PowerBI, as well as basic SQL queries.Experience implementing and reporting using analytics platforms including Google Analytics, Webtrends, Unica, and Appature, leveraging tag management services like Google Tag Manager, BrightTag, and Tealium to deploy and analyze third-party pixels from vendors including Doubleclick, AdWords, AdCenter, Facebook, Twitter, and programmatic partners.Experience leveraging social tools like Facebook Business Manager, Facebook Insights, Twitter Analytics, YouTube Analytics, BrandWatch and Salesforce's BuddyMedia directly, as well as partnering with third party vendors and partner agencies to inform messaging and insights, including serving as the agency point of contact for audience quality and script impact analyses from partners like Crossix, IQVIA, and ComScore.

Greater Philadelphia Area

As a director at Digitas Health, I served as day-to-day lead on client engagements across multiple pharmaceutical clients, managing an extended team of up to 7 analysts, senior analysts, and managers in driving cross-channel marketing strategy for campaigns ranging from over-the-counter product launches and enterprise-level adherence solutions to SuperBowl campaigns, providing support from launch planning to return-on-investment analysis. Leveraged qualitative and quantitative data through internal data and external vendors to shape strategy, optimize tactics, and inform success definition.Co-managed an inter-office campaign promoting employee satisfaction survey participation that drove a double-digit lift in response rates from prior years, and won an agency-wide pitch competition for best proposed utilization of the Apple Watch for health-related purposes.

Greater Philadelphia Area

As a manager at Digitas Health, I was tasked with taking the lead on ensuring media campaigns, social initiatives, websites, and apps are properly tracking key metrics and activities as well as providing performance reports that provide focused views on individual tactics as well as more holistic views of the integrated campaign's impact on brand goals.Collaborated with members of the Connected Health team to submit an entry to PSFK's Connect Up design competition, which was selected as a Finalist from hundreds of entries.

As a senior analyst at Digitas Health, I monitored and optimized digital strategy and tactics relating to pharmaceutical brands, including building out a reporting infrastructure for some of the earlier pharma brands on social platforms.I also represented the company as part of the 4A's Institute of Advanced Advertising Studies program, an intensive three-month program culminating in a mock new business pitch for Hertz, and won the agency's inaugural Ignite competition.

Greater Philadelphia Area

As an Adjunct Professor at Villanova University, I developed the curriculum for two classes on advertising for their Graduate Studies in Communication Program. Both classes focused on the planning and execution process for cross-channel campaigns for clients ranging from micro-budget startups to national campaigns. Students were tasked with engaging in market research to identify key challenges, exploring strategies to directly address those concerns, and developing creative executions that take advantage of the chosen channel's strengths. The classes featured guest lectures from experts discussing their experiences working on everything from branded journalism to film advertising.In addition to the standard curriculum I served as the supervisor for one student's internship in social media copywriting, and on the thesis committee for another student.Communications 8302: Advertising (Spring 2013)Communications 8005: Advertising Lab (Spring 2014)

At the Attorney General's Office, I drafted Respondent's Briefs on behalf of the State of California for criminal appeals, and presented oral arguments for two cases before a panel of judges in the California Court of Appeals, First District.

While interning with the Philadelphia DA's Economic & Cyber Crime Unit, I aided in criminal investigations at every step of the litigation process, from early discovery to recommendations for parole. In addition to drafting trial documents, I helped with witness preparations and data analysis for cases involving theft, fraud, embezzlement, and cyber crime.

As an ALT (Assistant Language Teacher) with the JET Program, I worked at Kakamigahara High School as a teacher, responsible for planning and executing lessons for my classes. I was also in charge of a weekly English Speaking Society that met bi-weekly, and taught several advanced lessons to a group of retired English teachers.During a prefectural teaching seminar, I presented a seminar to approximately 80 Japanese teachers and ALTs on lesson plan development, stressing the availability of free and legal resources to supplement the textbook.

Jd, Law

Activities and Societies: Health Matrix: Journal of Law-Medicine: Publications Editor, Journal of Law Technology & the Internet: Senior.

Bs, Marketing, Communications, English

Activities and Societies: Alpha Phi Omega, Information Technology Advisor, Men's Swimming TeamGraduated cum laude with concentrations.