Michael Birch Email & Phone Number

• Designed 9k B2B, client-specific, outreach proposals, set 1200 sales presentations, and closed on 260. Achieved a 21% conversion rate and a 13% lead-to-appointment rate• Led the business development team by acquiring key small/medium agent business accounts. Personalized outreach methods, identified key accounts, and nurtured relationships to deal closure. Developed 800 acquisition leads for 26 brokers. Developed Outlook campaigns and sequences to generate MQLs• Acquired agent businesses, production totaling 30 million over 2 years. Contributed to an 18% acquisition increase over 2 years. Recaptured 12 million in production, leading to a 10.9% increase in the recapture rate• Analyzed key stakeholders' businesses to optimize target outreach. Prospected the most profitable segments of agents ranging from 3-5 million in production. Processed a high volume of client inquiries• Maintained relationships from a CRM pipeline of over 18k individuals and teams. Implemented MEDDPICC sales methods to gauge prospect maturity in the sales cycle• Executed needs analysis, discovery sessions, and industry research on emerging trends to structure deals beneficial to target businesses. Ensured high-quality customer experience with all client interactions• Designed 5 omni-channel marketing campaigns across digital platforms that grew the company by acquiring real estate agents, teams, and brokerages in 26 offices (B2B). Owned processes of all content on the CRM platform including segmentation, design, and performance metrics • Orchestrated the marketing effort of reacquiring agents. Utilized SQL to segment audiences. Re-engaged 1.1K agents, recaptured 12 million in production

Led the day-to-day sales operations and marketing function for the real estate brokerage arm of BM Elite Holding Group. Managed CRM to generate MQLs and track lead maturity for the sales team. Served on the six-member executive board of the holding company, representing the brokerage.• Coordinated all brokerage activities including direct and indirect purchasing, transaction coordination, sales coaching, and all marketing functions• Managed brokerage client engagement through CRM email marketing and networking events. Translated marketing engagement data into actionable insights for the sales to pursue cross-sell and up-sell opportunities. Maintained compliance with RB on all sales strategies, advertisements, and offerings• Maintained a client sphere worth 20 million in production value. Negotiated contract terms for over 14 sales in 4 months• Hosted networking events to manage high-value relationships for the brokerage. Targeted price points above 750K to gain a “luxury” title for brokerage. • Assisted in closing clients worth over 8 million in production over 4 months. Maintained in-depth knowledge of the market and industry trends• Offered strategic insights and recommendations on the company's direction, considering potential areas for growth and expansion, including evaluating the feasibility of expansion into the Florida market

• Managed a CRM marketing platform to acquire and retain client relationships. Maintained a sales pipeline of over 1.5K individuals • Generated leads through various digital platforms and referrals. Crafted personalized outreach strategies to make the most impactful contact• Generated comparative marketing analyses for clients to gauge property value forecasts and

Newark, Delaware, United States

• Provided marketing consultation for a local coffee shop to increase foot traffic and profits during the COVID-19 pandemic. Surveyed UD student population (23K students) and provided new business strategy recommendations based on analysis of data collected. Handled large, complex data structures using both qualitative and quantitative data• Presented data-backed customer acquisition strategies, market share reports, and customer observations. Translated data into key KPIs for management to track results after strategy implementation. Utilized SQL, Excel, and Tableau to provide visuals for business owners

Bear, Delaware, United States

• Consulted clients on Discover’s various credit tools and products, and guided them through the application process• Vetted client’s creditworthiness, and provided information on credit line amounts, due dates, and cashback usage• Halted fraudulent credit card applications, and worked cross-functionally with the fraud department to keep client information up to date

Bachelor'S Degree, Marketing

Education record

Activities and Societies: Captain, JROTC Co-Captain, Cross Country Team

Bachelor Of Business Administration - Bba, Marketing