Mike Fitzpatrick Email & Phone Number

Sun Valley, Idaho

Sun Valley, Id

Director of Marketing and Public RelationsEstablished Customer Relationship Management programs for marketing Sun Valley Resort. Expertise with social media, e-mail and other guest communication channels. Led team that implemented the Mountain Collective Program for Sun Valley Resort. Member of the Mountain Collective Marketing Committee. Responsible for all of Sun Valley’s marketing and programming involvement.Developed, established, implemented and managed programs for regional and youth marketing.Utilized POS systems (RTP) to identify and focus on customer behaviors and purchasing histories.Initiated on-line lift ticket purchasing program for Sun Valley Resort. Partnered with Liftopia to establish cloud and web based platforms that grew revenues exponentially.. Maximized lift ticket revenues by establishing revenue management strategies and practices.Implemented Net Promoter Score (NPS) program for Sun Valley Resort. Worked with department directors to utilize the NPS as a management tool to improve customer satisfaction and employee performance.Leveraged relationships to expand the exposure of Sun Valley Resort in various markets including:U.S. Alpine Championships- Marketing Manager of 2016 ChampionshipsProduction companies- Level 1, 4bi9, TGR, Poor Boyz, etc., Winter sports industry- GoPro Partner, Snow Park Technologies (SPT), Smith Optics, Scott Sports, Red Bull, etc., Competitive entities- i.e. United States Collegiate Ski & Snowboard Association (USCSA), Orage Masters, USSA, etc.

Mt. Hood Meadows, Oregon

Operated Alpine race program of 200 athletes. Increased membership 250% during tenure.Successfully bid for, organized and operated local, national and international alpine competitionsMember of Pacific Northwest Ski Association (PNSA) – Board of DirectorsPacific Northwest Ski Education Foundation (PNSEF) - Board of DirectorsPNSA- Chair, Youth Ski Leagues

Portland, Oregon

Farmers Insurance- Portland, OregonFIELD MANAGERRated in top 5% of company management staff. Exceeded all targets and expectations for quality, customer service and financial goals. Process Improvement Team- Evaluated, recommended and implemented functional best practices for 18 Western Zone Field Operation Centers. Collaborated programs to share information and coordinate on best practices between diverse offices.Integral member of corporate team that developed the award-winning curriculum for Farmers Insurance Group staff and management training programs. Work directly with field operation teams to develop customer focused service. Improved customer satisfaction from 83.4% to 95.1% in a demanding service environment.Identified and mentored multiple employees to management positions. Reallocated human resources when needed to ensure all profit targets were met.Board of Directors of Oregon Farmers Employees and Agents Political Action Committee (FEAPAC). Corporate liaison for legislative affairs initiatives. Took very complex issues and presented multiple times to large and diverse audiences including legislators and judges.SALES MANAGERRecruit, train and develop agents for Farmers Insurance Group. Grew district sales force by 23.8% in three years. Developed and implemented marketing strategy to increase market share. Significantly improved district sales per full-time agent. Grew revenue per location an average of 35.3% in an extremely competitive environment.Researched, developed, and delivered staff sales training programs for 100+ agency owners.

Sports Center Manager- Negotiated and planned corporate meetings and activities, private parties (weddings, reunions, etc.), golf tournaments and ski competitions for groups of up to 1500. Responsible for bottom line profitability for multiple recreation programs including the Sun Valley Ice Shows, Sun Valley Opera House, tennis, youth programs, horseback riding and other recreation facilities of the resort. Verified accuracy of sales through accepted auditing procedures. Ticket Sales Manager- Responsible for all daily, multi-day and season pass ticket transactions. Verified accuracy of sales through accepted auditing procedures. Coordinated with large groups and sponsored events for bulk tickets distribution. Food Manager- On mountain and village operations. Responsible for staff of 150+ employees at 8 food service establishments ranging from cafeteria to fine dining establishments. Established seasonal recruiting and training program that was implemented throughout the corporation. Mountain and Guest Relations- Developed customer experience program (Ambassadors), mountain tours, VIP services for high income, high expectation guests of Sun Valley Resort.Corporate PR- Utilized as press and public relations specialist. Developed working relationships with local and regional media. Coordinated network (CBS) television special.

B.A., Communications, Graduate

Transferred To The University Of The Pacific

Activities and Societies: Ski Team

Education record