Michael Melichar Email & Phone Number

New York City Metropolitan Area

Engagements:▪ Inteleos: (Current) Product Leader for the delivery of Inteleos' web and mobile-based learning certification platforms.▪ Intervene K-12: Product Leader for a multi-platform ed-tech start up delivering hosted intervention instruction and tutoring. ▪ indeed, Inc: Payments & Billing transformation Product Owner - Program and product lead for indeed's billing data mart, supporting the move to Zuora for billing invoicing and subscription managements. - Led the introduction of payments 2.0 to support multiple credit card processor integration and the platformization of indeed's payment systems.▪ 3Advance: Program Leader- Responsible for Mobile App scoping, documentation, client stakeholder manager and end to end product technical delivery. - Product delivery for iOS, Android and Admin (server-less) technology for B-2-C and B-2-B mobile products. ▪ Quest 2 Excel: Product Owner - Responsible for the development of Q2E (early-stage silicon valley startup) process automation product. Leader for the headless application & supporting AI technology. Delivery manager for 2020-2021 front end redesign and feature development. ▪ Western Union Digital: Kiosk Product Owner- Product owner and team lead for all kiosk applications, driving $30MM in annual revenue. Responsible for product road-maping, feature rollout and channel management.- Led the feature set and delivery of the product refresh in 2018. Drove engagement & conversion metrics increase by 15%. Led the end-to-end redesign and re-platform plan for the application. ▪ Axum Graphics: Product Strategist and CMO - Marketing and delivery lead for a bootstrapped, early-stage startup, marketing a hosted animation and film story-boarding, visualization and rending solution.▪ Ninayo.com: Product Strategist and Program Leader - Product leader, operations manager and business strategist for an early-stage startup backed by Expa Labs, in the East-African agricultural crops-trade.

San Francisco Bay Area

• Product leader for the Creativebug brand – a growth-stage startup and video-based subscription platform for crafting and creative learning. • Led the feature roadmap, strategic product planning, projecting management and delivery for the desktop, mobile web, app experiences and back-end CMS. • Responsible for all KPIs and all product levers for acquisition, subscription conversion and retention across the product platforms.• Led the product through 10x subscription growth over an 18-month period, increased engagement metrics by 3x and increased conversion rates by 2.5x.

San Ramon, Ca

• Worked along-side the CEO and CTO to define and implement best-practices product management and product marketing structure for the organization. Key evangelist and scrum-master to introduce Scrum development across the company. • Product leader for the go to market plan and product launch of SaaS I-9 E-Verification product. • Strategic alliance manager for Microsoft relationship, using it as a turn-around model for the company’s future enterprise solution integrations. Lead change manager to structure the rollout and delivery of new enterprise customers.• Team lead for the internationalization of the core SaaS CMS product with an 18 month roadmap to deliver 90 countries and open international expansion for the company.

Mountain View, California

• Product rollout and configuration lead responsible for onboarding all new strategic partners to WhiteSky’s core desktop, IOS and Android security-client platforms. • Co-led the 2012/2013 product roadmap and go-to-market plans working with senior management, and sales and technology teams across a matrixed organization to drive 2013 business goals.

Sunnyvale, Ca

• Product lead for the deployment and integration of the Universal Header across all properties and all global locations of the Yahoo! Network.• Managed all hosted integrations, API modifications and core product business changes for all of Yahoo's properties. • Optimized search referral revenue and network engagement through A/B testing and KPI analysis. Developed key marketing and advertising placements to increase revenue in Q2& Q3.

London, United Kingdom

Product Innovation and Strategic Product Marketing• Designed and implemented a ground-up product innovation program for 2010 – 2011 product planning. • Developed business and product plans for QAS email and mobile validation, SAAS platform development, UNIX platform strategy, SME & Government sector propositions and ongoing data acquisition strategy.• Delivered strategic marketing tools through market analysis studies and business modeling.

London, United Kingdom

Product Team Lead • Directly managed a team of 5.• Designed and executed a Knowledge Management program, re-launching QAS’s sales training program with a focus on competitive and market positioning. Data Asset Development• Led all business operations and commercial development of Experian-QAS’s core reference data assets. • Redesigned and overhauled QAS’s data resell practices to drive sales by aligning sales training, best practices and product development to corporate strategy in 2008 and 2009.

London, United Kingdom

Yahoo! Answers Head of EU Product Operations• Launched Yahoo! Answers in Europe from its inception, to reach an audience of 18 million unique monthly users across Europe, using organic web channels, SEO and product development.• Reduced site abuse and customer care queue rates through a five-person pan-European community management team, customer care resourcing and best practices UGC management. • Managed site ad modules and sponsored content development to drive revenue.Yahoo! PersonalsEU Product Development and Operations Lead• Led a product development team of 6 including 3 direct reports to deliver local product enhancements, billing programs and ongoing site operations. • Optimized site engagement, billing offers, marketing campaigns and white label partners to increase user lifetime value in 2005-2006. • Designed and implemented Stage-Gate agile product development and release process.

Hamburg Area, Germany, London Uk

•Product Marketing owner for AOL Communication and Entertainment products in the German market. Products included: eMail & Messaging applications, Flash based web mail, AOL Radio, Media Players, online games and music search products. •Manager for product business planning, road mapping, promotion mix, competitive analysis, new product requirements, concepts & deployment.•Responsible for managing internal resource processes with brand marketing, PR, content, project management & local product development resources.•Key project and requirements lead for SEBE (Subscription and event billing engine) to drive premium services for German web and client applications. •Recognized as part of top 10% of staff by local management for outstanding performance with annual bonus, Q4, 2003.

•Product requirements and program manager for member acquisition, retention and billing programs in the AOL Marketing, Member Acquisition organization. •Managed programs for Spin off Sub-account program yielding 600k additional subscriptions in Q2, 2002, direct marketing and retention mail programs, international web registration and AOL member registration technology development.•Responsible for all product documentation and process flow management between marketing and project resource groups. Responsible for product definition, process management, and L10N and I18N localization for all of AOL’s international markets.•Team lead for operations Account Management group and manager of two direct reports. •Responsible for pre and post-sales support, customer requirements, project management and site deployment of AOL-Moviefone’s ticketing and Point of Sale systems.

Master Of International Management, International Marketing

Master Of Business Administration, Operations & Supply Chain Management

Bachelor Of Arts (B.A.), Liberal Arts And Sciences/Liberal Studies