Responsible for the development, design, and execution of cross segment and channel marketing plans focused on business fiber and business mobility assigned to geographic market clusters to align with business direct sales teams across all business channel & segments. Lead coordination with Consumer organization focused on business products that are sold in retail channels. Articulated the business segments to the consumer organization and identified ways to streamline and simplify how we win as one with consumer organization.Just a few achievements:-Project lead our Annual Planning project, which includes all business segments working with key stakeholders (segment operations leads, finance leads, system leads, all org AVP's, HR leads, and compensation leads) addressing re-organization & module structure, account profiling & transition, compensation and quotas modularization, rules of engagement, staffing, communications, and reporting.-Planned and hosted a successful monthly or bi-weekly cross channel, cross segment sync call with business segment leads (Director, AVP's) to inform and make important decisions on special topics like re-segmentation, fraud, rules of engagement, etc.-Helped lead, ideate, conceptualize, implement, and manage our Deal Registration / Customer Registration project for our indirect Alliance partners and direct sales teams in CRM (Salesforce).-Partnered internally to ideate, develop, and launch our “Business Notify Me” project which continues to result in 50-100 new sales a month.-Identified strategic customers and developed non-traditional distribution partnerships that resulted in 100K of incremental MRR revenue in the first 6 months.-Conceptualize, implemented, trained, and managed our property manager incentive program which increase in building fiber penetration on average of 400%.

Directed marketing strategy supporting $1.01B revenue generated by mobility portfolio, including project management and program development focused on driving efficiencies, revenue growth, and churn reduction. Led sales enablement and marketing efforts by planning and executing sales campaigns and sales incentives. A few key achievements: ▸Led go-to-market strategy across multiple channels to scale broadband products in the market. ▸Developed comprehensive insights by conducting seller roundtables on local market competition and analyzing product, pricing, promotional, and ROI data. ▸Analyzed data driven results to make decisions on future strategies to scale products in the market. ▸Partnered with channel enablement, product, and marcom teams to develop marketing collateral. ▸Designed weekly blitz packages and facilitated virtual meetings to drive participation. -Analyzed and adjusted campaigns, contests, and incentives to improve effectiveness. ▸Created campaigns comprised of 120K+ quality leads, contributing to $3.6M in new sales revenue annually. ▸Facilitated cross-organizational training sessions with 4K national business sales executives. ▸Prepared executive-level presentations for operational reviews, marketing program launches, and cross-functional partnerships.

Accelerate growth in key business products in mobility, applications, and wireline services through sales channel enablement, local demand generation, securing competitive insight, and local market sensing.As Field Marketing Manager, I designed and managed channel marketing programs and processes focused on channel growth optimization by identifying target prospects, curating lead lists, and analyzing incremental growth to determine campaign effectiveness. A few of my key contributions include:▸Leveraged Chambers of Commerce, Building Owners and Managers Association, Institute of Real Estate Management, and local associations to identify target prospects and lead generation. ▸Advanced sales team objectives by providing training tools, collateral, and strategic partnerships to grow revenue. ▸Introduced competitive offers and developed lead lists for retail, business, and government (SLED) sales channel blitzes.-Led a special task team to market our leading edge FirstNet services to all Public Safety and First Responders. This effort created over 700 warm leads and over 10K FirstNet connections in 8 months.

Protected and grew module account base managing TBR of 4.2M in revenue selling connectivity solutions like dedicated internet, IPBB, VPN, ethernet, cyber security, VoIP, PRI, and mobility.• Consistently ranked in Top 25% in nation across segment selling dedicated internet, IPBB, VPN, ethernet, cyber security, VoIP, PRI, and mobility.• Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.• Identified partnership opportunities and established favorable business connections.• Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.• Collaborated with internal teams to facilitate prompt delivery of client projects.• Evaluated client needs and developed tailored solutions to increase positive customer ratings.• Monitored and analyzed customer feedback to identify opportunities for improvement.• Liaised with marketing teams to develop targeted campaigns.• Set clear sales goals to identify activities and behaviors to advance sales process and close deals.• Facilitated client satisfaction and renewed customer relations to drive growth.• Educated clients on new products or services to increase customer engagement with brand.

Performed effectively in self-directed work environment, managing day-to-day operations and decisions. Contributed to team objectives in fast-paced environment.• Consistently ranked in Top 20% of all Business Acquisition executives across the nation selling dedicated internet, IPBB, VPN, ethernet, cyber security, VoIP, PRI, and mobility.• Exceeded monthly, quarterly, and yearly revenue growth targets by 160%.• Informed customers of promotions to increase sales productivity and volume.• Gained customer trust and confidence by demonstrating compelling, persuasive, and composed professional demeanor.• Developed bottom-up forecasting plans for territory to address quarterly sales goal.• Mastered and constantly improved B2B sales prospecting, follow-up, and upsell processes.