Michael Payton Email & Phone Number

Newport, Rhode Island, United States

Newport, Rhode Island

Founded and operating a full-service integrated marketing and communications consultancy specializing in promoting and building market share for prominent brands in the footwear, apparel, athletic equipment/accessories and active lifestyle sectors. Successfully pursued and won substantial accounts from such well-known consumer brands as Reebok, adidas-Salomon, Fila, Mizuno USA, the Running Network, the Nine West Group (Easy Spirit division) and Karhu North America. Presently working on organizing and promoting a large public event and rally in RI.Created and implemented marketing campaigns built around the effective application of multiple disciplines including planning, hosting and publicizing product launches, identifying and activating relevant event/personality sponsorships, advertising and media relations and serving as principal spokesperson to all key external stakeholders.Served as strategist and media relations and reputation management coach to athletes, coaches and teams and athletic federations. CALL: 401-486-3710 (mobile) & Michael.Payton777@gmail.com

The Hope Club, Providence, Rhode Island

The monthly host and moderator of the "Great Decisions" program that explores current topics and issues pertaining to international affairs, security, diplomacy, energy and culture. Typically, attendees -- on average 60-75 -- work in prominent positions in government, business, the military and academia; many possess extensive international travel experiences. It's always a meaningful experience hosting these programs.

Greater Boston

Direct to consumer sales and brand promotions

Newport, Rhode Island

Working long days at the Newport Yachting Center making preparations for the prestigious Newport International Boat Show (N.I.B.S.), which gets under way 9/11/2014. Things are shaping up marvelously as tents are erected and hundreds of docks pushed into position for the boats -- sail and power -- that will be on display. Whether you're a sailor, boater, or armchair sailor, come to the Newport Yachting Center and enjoy the N.I.B.S. ... and some of the finest weather of summer. FYI: I can best reached next week on my cell: 401-486-3710. Or spot me wearing my bright red "SHOW INFO" uniform shirt.

Newport, Rhode Island

Just completed a highly rewarding consultancy assignment as V.I.P. Manager during the 2014 Tennis Hall of Fame Championships and Hall of Fame Induction Ceremonies.

Bristol Sports Complex, Bristol, Ri. September 29, 2012. 9 A.M.

Organized, promoted and managed a competitive 5-Mile road race to benefit the Society of St. Vincent de Paul, Providence Diocesan Council. Also directed a 3-Mile walk attended by nearly 400people.. Both events raised substantial awareness and much-needed funds to support the valuable mission of the Society of St. Vincent de Paul in Rhode Island.

The East Bay Bristol County Lacrosse Association is a non-profit 501 (C) 3 organization formed to promote the sport of youth lacrosse in the East Bay region of Rhode Island and neighboring towns in Massachusetts. Michael is a board member and is leading the association's new campaign to identify, solicit and retain sponsorships from local businesses.

Led a fully integrated marketing, fund-raising, communications and special events campaign to support the Institute and the United States Scholar-Athlete Games. Served as key liaison and host to high-profile guests speakers including former U.S. Secretary of State Colin Powell, U.S. Senator George Mitchell and a delegation of dignitaries from Bermuda. Served as key liaison to major corporate sponsors and philanthropists. Also served as co-commissioner of the Game's golf competition. Led, motivated and directed a nine-person grant research and writing team. (This was a full-time contract role which ended at the conclusion of the Scholar-Athlete Games. The Institute is now closed.)

New England Chapter

Led development and institutional advancement efforts of a seven-person team in Maine, New Hampshire, Vermont, eastern New York, Connecticut and Rhode Island. Supervised the successful and profitable implementation of a extensive special events fund-raising program comprising cause-supporting walks, road races, golf tournaments, receptions and galas. Introduced "Point of Entry" events to introduce the public -- including prospective donors -- to the vital work of the foundation. Oversaw external communications and media relations.

Greater Boston Area

Reporting to the senior vice president for retail trade, government and community relations and executive director of the Reebok Foundation, directed the effective implementation of a comprehensive proactive outreach program designed to improve or enhance critical working relationships with top-level executives in all retail channels in North America; served as liaison and "go-to" point person for government leaders at the federal, state and city levels; served as liaison to community leaders, youth advocates, distinguished sports figures. Member of Reebok's global CSR team (I authored the company's CSR "Credo"). Implemented corporate philanthropy decisions. Also, for relationship-building purposes, implemented the effective use of premium hospitality suites at Fenway Park, the TD Garden, and Gillette Stadium, home of the World Championship New England Patriots. Reebok was acquired by the adidas Group and taken private.

Greater Boston Area

Planned and implemented -- with approval of senior management and business unit directors -- comprehensive strategic marketing & communications campaigns to drive market share growth and global sales of Reebok's extensive collection of performance athletic footwear, apparel, accessories and licensed products. Served as primary publicist and mar-com leader for these business units: running/track & field, triathlon, basketball, tennis, volleyball, football, baseball, soccer, and rugby. Acted as go-to person and resource for all global media, industry opinion leaders, product evaluators for the aforementioned business units, especially at major trade shows, generating enormous media coverage in the process.Effectively leveraged the brand's many athlete and event sponsorships, including RBK athletes who competed at the elite levels at major international marathons and road races, the IRONMAN triathlon, the OLYMPIC GAMES, the U.S. Open Tennis Championship, to name a few.Gained a reputation for possessing comprehensive knowledge of product development, engineering, testing and evaluation, go-to-market strategies, marketing research and consumer trends and demands.During this first stint at Reebok, the company held the #2 market position with global sales exceeding $3.5 billion.

Greater Boston Area

Assigned to market and promote GN and Reebok GOLF footwear, apparel and accessories, and the PGA, LPGA and CHAMPIONS TOUR golfers -- including, of course, Greg Norman, and "Grip-it-and-Rip-It John Daly -- who competed in our gear. Represented both lines at major golf tournaments, including The Majors, and international and domestic golf expos. Continue to wear and compete in (proudly) GN apparel, the best looking and performing apparel in the industry.

Masters Studies In Education

B.A., With Honors.

Writer/editor for university's weekly newspaper. Ran the on-campus student transportation shuttle service fleet. P-T DJ at university's.

30 Day Wilderness Trek, Adventure And Leadership Training

Education record

Activities and Societies: Elected to my first-term on the Parish Council.