Michael Loftus Email & Phone Number

United Arab Emirates

United Arab Emirates

Dubai, United Arab Emirates

One of two members tasked with founding the corporate communication function for the Emaar Group. Transitioning how Emaar communicated externally to elevate sentiment and trust with the brand, from a public and media perspective. Developing communication strategies and plans to re-establish Emaar’s global press office via hubs within Europe, Asia and the GCC to launch over two master developments; Mina Rashid and The Valley, alongside the regions first ever 3D printed home.Executed Burj Khalifa NYE 2020 from a PR and Communications perspective, globally to exceeding 1billion impressions globallyAchievements+ Founded and established Emaar’s Corporate Communication in house discpline+ Delivered improved results across earned media by an increase of 169% in volume of coverage and 44% in value of media earned+ Developed and executed the internal and external crisis communications strategies for the group during the 2020 Covid-19 pandemic+ Developed overarching marketing and communication strategies for Q4 2019 and 2020+ Developed and launched the regions first ever corporate utility token and investment tool on blockchain+ Co-led the pitch and appointment proccess for a global agency of record including technical and commerical proposals across 6 business units, centralizing Emaar PR, throughout the group+ Established the Crisis Management proccess across the Emaar Group+ C-suite advisor and trainer, producing content for briefings, speaking opportunities and media engagements

United Arab Emirates

August 2018 – August 2019 /// Head of Brand ExperiencesVICE MEDIA, Experiences & Brand Activation, MENA Partnerships: Marriott International, W Hotels, DCT Abu Dhabi, Huawei and HonorHaving founded the business vertical to diversify engagement, I developed the department through key client relationships such as Marriott International, W Hotels and Huawei. With the aim to co-curate experiences and content that further engage with an audience, leaving a legacy piece for those whom consume content whilst providing longevity for the brand.A key deliverable of the role was revolved around producing an all encompassing content platform for government and private brands alike. Revolutionising the way in which we interact with brands and content, change perceptions and start a two way conversation with a real value exchange. Commercialising a programs such as a content platform to become financially viable was a key element for success. A key element of my role was ideate and develop this strategy through various avenues which monetised such an asset; targeting B2B and B2C opportunities. A content platform and brand experiences that drive engagement provided the platform and basis for editorial work to be brought to life, giving the network whom consume VICE content, to have a tangible experience, start a two-way conversation and open new avenues of dialect. As opposed to the usual one way interaction video content primarily provides.Achievements+ Founded and established VICE MENA’s live experience division+ Supporting the creation and development of the agency’s fashion & luxury portfolio+ Ideating and developing a content platform, editorial calendars and strategy + Adding value to client conversations, demonstrating understanding of their objectives and the industry inwhich they operate+ Focusing on a leadership management of a department, manging headcount and forecasting P+L for the division, ensuring we meet both quarterly and yearly targets

Dubai

• Planning and strategy led creative approaches that were born from data. Identify and analyse trends in consumer behaviour to develop opportunities from insights for clients to elevate their brand standing• New Business Development; includes generating, creating and packaging the ‘big idea’ in response to the client RFPs• Inspire and deliver creative work for new and existing clients to find unique and unexpected ways to drive customer engagement and generate buzz• Recognize opportunities to further develop each client with new campaign platforms• Ensure the delivery of reliable and consistent client key messaging and further communication outreach plans without overservicing • Liaise with Government entities around brand activation permissions and other parameters around producing brand activations in the GCC region• Produce campaign strategies and insights to ensure counsel is supported by the most current trends and data• Ensure SMART goals are set for clients at the beginning of the program to help determine success metrics, post campaign• Work closely with internal finance teams to update core business unit requirements such as profit and loss sheets and new business and key accounts trackers• Proficient with CRM systems such as Procim, Insightly & Paprika to ensure client relationships are upheld and monitored from both a client services, account management and new business perspective• Showcase leadership abilities leading both new business and client servicing teams

Dubai

Apart of the commercial and coordination team of Edelman UAE, the role entails commercial coordination of new business and planning & strategy for Edelman UAE Creative Studio in the MENA Region. Integral part of commercializing Edelman UAE creative studio and strategic offerings, whilst attributing financial costs and developing price lists and rates for both departments, establishing one of the most important creative departments in the GCC.Responsibilities include:- Planning and strategy led creative approaches that were born from data. Identify and analyse trends in consumer behaviour to develop opportunities from insights for clients to elevate their brand standing.- Building relationships with prospective clients & converting new business leads to grow the creative studio remit; ensuring excellence in the delivery of creative concept solutions to clients with a sound commercial justification for the client and the studio

London, United Kingdom

They are a full service brand experience agency specialising in live communication, digital and creative strategies. I specialised in live and digital content bringing expert strategy & planning, brand & creativity and insight to everything we do.Manage a key part of the Samsung partnership. Worked on Samsung’s most successful and record-breaking phone launch to date (Galaxy S7 and S7 Edge launch) including being an Artist Liaison for Dynamo during his recent UK tour, London leg in association with Samsung.Generate post event evaluations, calculating ROI and recommendations for future activation, alongside campaign reports and overarching marketing plans for quarters upcoming.Proficient at creating briefing documents for staff, holding staff briefing and ensuring all parties are aligned with the activity.Organise and spearhead creative brainstorms for marketing campaign materials, producing editorial and communication ideas to consumers.

Los Angeles - West Hollywood

Worked on a university placement basis utilising a gaining the below skills;Honed visual attention to detail by promoting brands and items together artisticallyDeveloped teamwork and communication skills through close collaboration with clients and brands, working with Balenciaga, Raf Simons, Alexander Wang amongst othersGained professional social media experience through utilising social media handles to advertising campaigns, blogs whilst growing the accessibility of the corporationWorked on the creative processes of marketing plans for designer brands, especially in regards to how they wanted to execute their marketing strategies for certain quartersGained first hand experience working on actual marketing plans such as strategies for press, above the line and below the line marketing and PR campaigns

London, United Kingdom

Teamwork is a skill that I acquired whilst working at ITCH. I consistently found myself working on various projects simultaneously therefore having to adjust to different teams, ensuring that set targets were always achieved. Working on corporate, international outdoor and brand activations has allowed me to be a versatile character, as each event requires specific traits in order for my roles to be accomplished. The experiences gained from working such events have helped my personal and professional development, allowing me to think on my feet, communicate effectively but also problem solve. Brands I worked with include world renowned Google, Virgin Media, Virgin Atlantic, YouTube and UEFA.Communication skills were constantly tested at ITCH, which gave me the confidence to start conversations with senior staff at Google and Virgin Media. On the one occasion I was given the opportunity to head an outreach project for Virgin Media’s Game Space, I enticed the founder of Decoded London, Head of product and the Head of Google Europe to attend.Daily activities included curating internal and external status reports alongside contact reports for both internal and client use. Curating the website and bi-weekly newsletter. Researching and contributing for client briefs and pitches, alongside making contact with clients and ensuring all parties were briefed and kept up to date. Being an active member of both production and account sides of the agency, whilst maintaining the standards of the office and ensuring any external visitor were looked after. Constantly pushing fashion through various in house social media handles. Projects worked on; - Brand and Campaigns Executive for the 2014 XX Commonwealth Games in Glasgow and brand activations for Virgin Media.- Team Member of Virgin Media's Brand Activations at V Festival 2013 and 2014 - Account Executive for Ideal Home Show- Google at Mobile World Congress 2014- Active role with the ITCH Marketing Team.

Bournemouth, United Kingdom

Leaned the basics prerequisites of working within the marketing and events industry, consequently executing the list below after sufficient time shadowing event managers and assistants already working within the organisation;- Writing a Press Releases to the local press having one of the events "A Night on the Titanic" featured in a local Dorset Newpapers and Magazines. - Devising a Marketing Plan that would attract our target market.- Pre-Production.- Liaising with Clients and Suppliers.- Using Social Media Channels to promote the event and engage with our audience.- Working within a team of 4 in which we were all students.Additionally, the evening gained exposure throughout Dorset, with the county press attending, consequently attributing the events success within the County Dorset newspapers and other print outlets such as magazines and local newspapers.

Taking delivery of stock and visual merchandising, which required time management skills, ability to work under pressure and knowledge of stock control procedures.Dealing with customers who are visiting the shop, dealing with their enquiries using interpersonal skills, as the role was predominately consumer facing it was important that I appeared marketable and embellished the brands ethos and vision for their brand.

Bachelor Of Arts (Ba), Events Management, 1St Class Honours

Activities and Societies: Bournemouth University Football League, SportBU & Society of Events ManagementBeing an enthusiastic learner, I.

Btec National Diploma, Health And Sports, Triple Distinction

Activities and Societies: South Thames College Football TeamCompleted course with South Thames College leaving with a Triple Distinction..