Michael Murphy Email & Phone Number

MMResearchMMResearch provides social marketing research and consultancy services for government, not-for-profit and health agencies. In these fields of research I have developed substantial expertise and through my services I feel that I can make a unique contribution to health, well-being and social issues. We offer the full range of qualitative research methods, a collaborative working style, and a commitment to perceiving and understanding the minds and hearts of my clients’ target audiences. With 25 years’ experience to draw on, I also offer a consultative service, providing advice on behaviour change research and social marketing campaign development.Experience and ExpertiseI have worked in behavioural, social and market research for thirty years, specialising in the use of qualitative methods for the development of social marketing campaigns.Over this time I have conducted exploratory, strategic and concept testing research for nationally and internationally recognised campaigns related to a range of health and social issues – smoking, alcohol, sun protection, nutrition, weight management, cancer screening, early detection of heart disease and stroke, gambling, violence and respectful relationships, amongst others. Many of our long term clients are major agencies in health, public education and community and social sectors. They have included the Cancer Councils of Victoria, NSW, WA, SA and Tasmania; Quit Victoria, Cancer Institute NSW, National Heart Foundation, Diabetes Australia, National Stroke Foundation, Victorian Health Promotion Foundation, Transport Accident Commission, WorkSafe Victoria, VicHealth and various community agencies.

Listed skills include Social Research, Qualitative Research, Focus Groups, Social Marketing, and 8 others.