Michael Neubarth Email & Phone Number

Wilton, Ct, Us

Wilton, Ct

• Provide marketing management, content management, copywriting, and digital marketing services to technology clients. • Develop and implement strategic marketing plans to achieve business objectives.• Consult with businesses on marketing strategy, brand development, and digital transformation.• Create high-quality engaging content for websites, blogs, social media, and marketing campaigns.• Analyze market trends and competitor activities to identify growth opportunities.• Use marketing automation tools for lead generation and customer retention.• Clients include: Palo Alto Networks, Wipro, IBM, CA Technologies, Tata Communications, Equinix, Percussion Software, TowerData, de Facto Global, Imaging Solutions, Roth Automation, White Stratus, Imagine Software, Navatar Group, SEA, Zen Digital, eWay Direct, SelectMinds, Glassbox, Agora.io, Fuel Cycle, SUMO Heavy, Netotiate, Medtronic, Lumo Technology, Netsurion, Frame Concepts, MaxQ Technologies, Langner Inc., and Owl Technologies.⯌ Results: High client satisfaction, strong references, and renewed contracts.

⯌ Marketed a Kubernetes management platform with strong AI, security, and cloud-native capabilities.⯌ Played a pivotal role in raising brand awareness, generating leads, and increasing revenues through integrated multichannel content marketing.⯌ Role included content marketing, demand generation, sales enablement, digital marketing, social media, partner marketing, and PR management. ⯌ Wrote articles, blogs, web content, product brochures, whitepapers, eBooks, emails, landing pages, webinar presentations, press releases, sales kits, social media, videos, infographics, ads, case studies, FAQs, cheat sheets, and podcasts. ⯌ Results: 210% pipeline growth, $11+M in marketing-sourced deals, 5% to 23% increase in share of voice, and 8 new products launched.

Global Announcements Group, Armonk, New York, United States

⯌ Managed a 35-member team responsible for generating business for AI solutions, a key IBM growth area. ⯌ Planned and organized major IBM events, including the annual IBM Think conference.⯌ Wrote blogs, communications, and IBM product announcements to promote IBM’s IT infrastructure, business automation, digital transformation, cybersecurity, DevOps, and AI capabilities.⯌ Results: 70+ percent growth in the number of organizations using Watson Analytics AI solutions, and more than $18 billion in revenues generated by IBM Cognitive Solutions.

Wilton Center, Connecticut, United States

⯌ Directed marketing programs and provided content creation services on a contract basis, including product marketing, content marketing, copywriting, digital marketing, social media, communications, and PR.⯌ Wrote articles, blogs, web content, product brochures, whitepapers, eBooks, emails, webinar presentations, press releases, sales kits, social media, videos, infographics, ads, and case studies. ⯌ Specialized in B2B technology, including enterprise software, AI, SaaS, cybersecurity, telecom, and e-commerce.⯌ Clients: Palo Alto Networks, Wipro, IBM, CA Technologies, Tata Communications, Equinix, Percussion Software, TowerData, de Facto Software, Imaging Solutions, Roth Automation, White Stratus, Imagine Software, Navatar Group, SEA, Zen Digital, eWay Direct, SelectMinds, Glassbox, Agora.io, Fuel Cycle, SUMO Heavy, Netotiate, Medtronic, Lumo Technology, Netsurion, Frame Concepts, MaxQ Technologies, Langner Inc., and Owl Technologies.⯌ Results: High client satisfaction, strong references, and renewed contracts.

Ridgefield, Connecticut, United States

⯌ Directed all marketing, content creation, communications, PR, digital marketing, and social media marketing for leading corporate planning solution provider.⯌ Led email campaigns, website development, and multichannel event promotion.⯌ Wrote articles, blogs, whitepapers, case studies, video scripts, and social media posts.⯌Led business initiatives into new AI and BI solution areas that increased the customer base and revenues.

Shelton, Connecticut, United States

⯌ Directed all marketing, communications, PR, digital marketing, and social media marketing for enterprise document image management specialist. ⯌ Led email marketing campaigns, partner marketing, website development, content creation, blogging, video creation, and content syndication.⯌ Worked closely with CEO and VP of Sales on account-based marketing programs that increased the customer base and revenues.

Mineola, Ny

⯌ Managed product marketing and communications for leading web content management solution provider.⯌ Wrote articles, blogs, web content, product brochures, whitepapers, emails, sales presentations, sales kits, social media.⯌ Managed product launches, marketing and sales collateral, blogs, PR, and analyst relations. ⯌ Results: Led campaigns based on competitive intelligence that enabled the sales team to win customers and increase revenues.

Ibm Software Group, Somers, Ny

⯌ Applied market intelligence and competitive intelligence to win business vs. IBM's key software competitors, including Microsoft, Oracle, HP, SAP, and Tibco. ⯌ Worked globally with IBM’s salesforce and services groups to win competitive engagements.⯌ Travelled worldwide evangelizing IBM's e-business and e-commerce solutions.⯌ Trained IBM sales force in competitive selling at IBM Software University and Top Gun program.⯌ Results: Generated more than $900 million in new business.

Purchase, Ny

⯌ Managed PR campaigns for various IBM divisions to win business vs. key competitors, including IBM Software Group, PC Group, Web Channels Group, and Via Voice product group.⯌ Wrote articles, blogs, whitepapers, sales presentations, and more.⯌ Results: Led strategic PR campaigns based on competitive intelligence that helped these IBM divisions win business vs. key competitors and increase revenues.

Ma Program, English Literature

Wrote thesis on James Joyce's "Ulysses."

Ba, English Literature