• Develop strategy and programming executions for brands across entertainment, arts, fashion, sports, travel, hospitality, and culinary• Facilitate collaborations and brand partnerships with entertainment industry organizations, media partners, talent and nonprofits• Execute brand-owned and hosted programming across entertainment, arts and culture • Cultivate and leverage top-tier networks across multiple industries• Develop and execute exclusive, high-profile luxury brand experiences

Directed Cadillac’s influencer and entertainment industry marketing and communications efforts. Led product placement strategy across film, TV, and streaming channels. Developed and led partnership and relationship strategies across entertainment industry. Expanded Cadillac’s presence and relevance across fashion, arts, culinary, and travel.• Grew and managed Cadillac’s relationships with targeted celebrities, executives, reps, and industry VIP’s• Oversaw negotiations and content deliverables of brand ambassador campaigns• Filtered, negotiated and executed sponsorship and event executions• Managed $10M in programming budgets• Created brand-owned annual Oscars activation and Awards Season programming• Developed and launched new event and fleet tactics• Executed lifestyle activations in Dallas, Dubai, Los Angeles, Monterey, New York• Recruited to join new team tapped to reposition Cadillac as a leading global luxury brand

Responsible for lifestyle and entertainment industry communication strategies, programs and event executions; acted as senior entertainment industry liaison and adviser, creating and maintaining critical relationships and ambassador voices; created and led high-profile sponsorship and brand-owned activations.• Cultivated extensive network of key lifestyle and automotive journalists, editors, bloggers and other leading print, on-air, digital and social voices• Garnered earned lifestyle, brand and automotive media coverage around Audi events, programs and partnerships• Ran VIP sales program across all U.S. markets resulting in 550+ new high-profile customers• Executed national and regional sponsorship programs with entertainment industry, charity, and media partners• Developed event strategies, concepts, and execution plans to support automotive and lifestyle programs and launches in Aspen, Le Mans FR, Los Angeles, Miami, Montreal, Napa, New Orleans, New York, Salzburg, Sicily, Vail• Managed $5M - $10M in operating budgets• Created and oversaw all aspects of VIP fleet programs: targeted candidates, filtered requests, selected participants and managed partnership executions to meet brand goals across U.S., UK and European markets