• Implement and maintain on-site SEO strategies to increase website performance and conversions• Manage off-site SEO through online business directories and Google My Business optimization• Create, manage, and optimize pay per click ad campaigns• Create reports and communicate with clients to drive success and satisfaction• Maintain and grow current SEO/SEM revenue stream• Create opportunities for SEO, SEM, and review management sales andparticipate in sales calls as necessary• Oversee Consumer Focus team members’ contributions to SEO

• Implement and maintain on-site SEO strategies to increase website performance and conversions• Manage off-site SEO through online business directories and Google My Business optimization• Create, manage, and optimize pay per click ad campaigns• Create reports and communicate with clients to drive success and satisfaction• Maintain and grow current SEO/SEM revenue stream• Create opportunities for SEO, SEM, and review management sales andparticipate in sales calls as necessary• Oversee Consumer Focus team members’ contributions to SEO

Created business plan for digital marketing freelance business that seeks to help local small businesses acquire customers. Responsible for design and maintenance of website (https://michaelpdobson.com), with a key focus on search engine optimization factors for increased organic search rankings. Analyzed competition and researched keywords on Google Keyword Planner for targeted keywords, performed link-building and maintained effective site structure and on-page elements, for SEO optimization. Concentrated on creating relevant and valuable content through daily blog posts and social media to satisfy both humans and search engines. Used Google Analytics to measure key performance indicators and profiled customers by demographics, channel, source, etc. Used UTM parameters to determine effectiveness of marketing campaigns, like Facebook & Twitter advertising. Built email list using MailChimp and sent email newsletter weekly. Launched Google AdWords online campaigns, researched CPC, set bids and daily budget; optimized the campaigns by tracking KPI’s and tweaking ads & A/B testing. If you need an SEO freelancer, find me on UpWork: https://www.upwork.com/fl/michaeld2262

Works with a marketing team to create integrated marketing campaigns to drive conversions and growth for B2B and Local Business clients. Responsible for creating and implementing SEO strategies to help with organic traffic growth. Performs SEO best practices for both Local and B2B enterprise clients.Proven ability to improve organic rankings and traffic by optimizing pages, including blog posts. Proficient in technical SEO, including fixing back-end problems, like 404 errors with redirects, broken links, etc. Creates paid search campaigns that contribute to higher conversions and sales for our clients. Builds and manages campaigns in Google AdWords and Bing Ads, including writing ad copy, making keyword recommendations, and continuous testing to improve performance. Utilizes paid social, including Facebook Ads, Twitter Ads, and LinkedIn Ads, to drive conversions and awareness of client campaigns, building target audiences based on available criteria. Identifies and implements other digital marketing opportunities, like content syndication or account based management campaigns, including Netline.

Served as revenue generator, marketing thinker and ad operations manager. Responsible for developing, executing & managing all B2B marketing plans in support of sales objectives. Drove messaging & positioning of company products, arming sales teams with marketing programs and tools that highlighted B2B opportunities. Partnered w/ Marketing & Sales team to devise strategy for demand generation, creating compelling content to guide marketing programs to drive interest for company offerings. Created digital marketing programs, including creating & managing social media accounts (Facebook, Twitter and YouTube advertising), email marketing, landing pages and SEO efforts. Created sales enablement tools, training sales team on company's value proposition to overcome critical objections and support every stage of selling process. Demonstrated thought leadership w/ compelling points of view incl. unique approaches to solving problems w/ strategic insights and actionable advice. Developed high quality content to drive client retention efforts. Served as market & product expert, acting as resource to sales & evangelist on products & services, multi-tasking between Marketing, South Station, Digital & Mobile. Achieved revenue goals in digital billboard product category for Boston and led launch of new offerings like South Station venue and Mobile product. Responsible for digital billboard deployment of 38 digital displays across Boston. Analyzes market research data to create collateral material aimed at maximizing revenue, uncovering opportunities and meeting emerging needs. Responsible for ad ops management, trafficking digital billboard ad files, consistently managing large workload of client files and scheduling ad files on Content Management Systems w/ little to no mistakes. Performed digital inventory management, implementing processes to communicate occupancy levels to sales team to maximize sales.

Drove messaging and positioning of B2B company products, arming sales teams with marketing programs and tools that highlighted and drove revenue. Effective with sales enablement, equipping and training the sales teams on the company's value proposition sales tools, competitive and market intelligence to overcome critical objections and support every stage of the B2B selling process. Demonstrated thought leadership with clear and compelling points of view incl. unique approaches to solving problems with strategic insights and actionable advice for clients. Developed high quality content to support and drive client retention efforts. Responsible for ad ops management, trafficking digital billboard ad files, consistently managing large workload of client files and scheduling ad files on Content Management Systems w/ little to no mistakes. Performed digital inventory management, implementing processes to communicate occupancy levels to sales team to maximize sales. Created dynamic ad campaigns on digital billboards, using live data feeds, for sports, weather, traffic, or election results. Conducted market research using Scarborough, Telmar, and Media Monitors when needed to assist Account Executives in proposal development. Partnered with sales to design collateral material aimed at maximizing revenue and meeting emerging needs. As a digital champion, strived to create awareness of benefits of digital network. Used social media, including Facebook and Twitter, to increase company footprint, developing several viral campaigns. This also included awareness among the media, creating positive press for the company and industry. Coordinated efforts with government agencies, such as MEMA, for digital billboard assistance during disaster relief. This included blizzard & hurricane warnings, as well as other emergency response messages. Monitored digital billboards through webcams and troubleshooted all issues.

Partnered with Senior Account Director to create new business opportunities and increase company revenue. Proficiently utilized internal systems to execute error-free orders and manage client and agency relationships. Maintained successful internal sales-support department relationships to more efficiently facilitate the sales process. Provided superb B2B customer service to all assigned clients and agencies by guiding and assisting them through the sales process. Built the client relationship through responsiveness, efficiency, and advanced system and product knowledge. Established knowledge of the clients' business, organization, and business objectives. Assisted and contributed to the development of B2B and agency client proposals, presentations, and analyses through proficient knowledge and application presentation and research tools.

Awarded company’s 5th Principle Award for teamwork (2008) and Impact Award for excellence in customer service (2009). Contributed over $200,000 of savings in Pre-Press department’s Self Prep Cost Savings initiative. Received extensive training in Adobe Creative Suites to design client ads and assure quality control of files. Trafficked client files to vendors while effectively managing tight production schedules with high volume workloads. Able to make file changes as were needed. Gained extensive knowledge of printing process, including 4-color process, file formats and spot colors through plant visits. Primary liaison for multiple sales offices across country. Troubleshot technical issues for clients to ensure successful execution of programs. Conducted sales and inter-departmental training on department’s processes.

Provided technical support to sales teams and their clients regarding digital file transmission. Responsible for receiving, reviewing, and processing client ad files for all in-store and coupon insert programs prior to print production. Verified ad files are supplied at the appropriate specifications. Lead pre-press portion of company training sessions for sales and sales support.

Promoted following successful internship. Sold $80,000 worth of season tickets. Serviced over 80 season ticket accounts for Islanders’ AHL affiliate, Bridgeport Sound Tigers. Gained direct advertising experience by going door-to-door with businesses and making 40 sales phone calls per day to create new leads. Gained valuable experience in learning how to connect with local businesses, set up appointments, pitch features & benefits of product, and closing sales. Pitched various ticket plans, advertising, and barter options on appointments made with prospective local businesses within Fairfield County. Joined Chambers of Commerce to increase reach in area. Assisted with game operations, including in-game promotions and stage managing. Responsible for supervising the Kids' Club area during games, and player signings after each game. Coordinated community events involving players and team mascots.