Michael Pham Email & Phone Number

• Lead strategy and implementation of new and existing email capabilities and processes including personalization, A/B testing, and leveraging behavioral data and metrics. • Liaised and collaborated with cross functional teams to strategize and analyze marketing needs and objectives to develop and design solutions. • Lead strategy and implementation of SMS while reducing cost. • Bridge martech capabilities and design between different teams and business units encouraging the adoption of new tools and processes. • Manage home solutions and small business email marketing portfolios and campaigns.• Created processes to increase measurement and transparency of email marketing campaigns. • Manage delivery of both emails and analytics in the Adobe Experience Cloud and Salesforce marketing cloud. • Subject matter expert on email marketing best practices including, data, creative, performance, CASL, and CAN spam compliance.

Toronto, Canada Area

Successfully managed the email marketing channel to increase retention and acquisitions globally.Created landing pages and email templates to support the companies marketing initiatives.Developed and curated marketing material that aligns with companies branding and objectives.Performed data analysis on digital marketing channels to report and advise departmental managers and senior management. Streamlined and automated processes to increase the amount of outgoing content and communications by 100% leading to an increase in retention, acquisitions, and reduced labour.Conducted quality assurance on CRM databases (relational tables), reporting bugs and errors, and ensuring functionality of intended data. Web and Google analytics implementation and testing. Communicated marketing needs and objectives to sales, operations, and IT teams.Amalgamated brands increasing: brand recognition, user experience, efficiency, and synergy.Lead and supported digital marketing initiatives to better allocate resources and create more effective campaigns.Enforced compliance with PIPEDA, CAN-SPAM, and CASL.

Toronto

Created and operated multiple websites with successful online advertising using Google Adwords and Adsense. Supporting data and metrics are tracked via Google Analytics. Generated over 5 million impressions, over 3 million page views with a CTR (Click-Through Rate) of 2.31%.Websites are created using WordPress and developed further with custom HTML, CSS, javascript, and PHPCreated Facebook Apps using HTML, CSS, PHP, and Facebook API and tracked metrics using Insights.Created, aggregated and modified web content using Adobe Creative Suites and Maya. Developed landing pages and email templates.

Bachelor Of Commerce (B.Com.), Marketing

Bachelor Of Commerce (B.Com.), Law And Business