Michael R. Chen Email & Phone Number

Pasadena, CA, US

Los Angeles, CA, US

Los Angeles, CA, US

In this role, I lead all aspects of Canvas’ RPA program, including infrastructure, product roadmaps, process mining, testing and resource management. Serving as the main liaison to our offshore engineering team, I lead a team that identifies, evaluates, and automates a wide range of processes that saves time and reduces error rate for our employees and.

Los Angeles, CA, US

Oversaw all strategic and executional aspects of $MM SEM & Social budget across Tier 1 & Tier 2Consulted Tier 3 agencies with data driven recommendations to align with overall Kia cross tier strategyDeveloped and maintained relationship between agency and clientsGrew SEM budget by 50% YoY to expand coverageCollaborated with search engine partners to share.

New York, NY, US

Oversaw all strategic and executional aspects of $MM SEM & Social budget across Tier 1 & Tier 2Consulted Tier 3 agencies with data driven recommendations to align with overall Kia cross tier strategyDeveloped and maintained relationship between agency and clientsGrew SEM budget by 50% YoY to expand coverageCollaborated with search engine partners to share.

New York, NY, US

Managed $MM SEM budget across 50 markets within Hyundai’s Tier 2 Dealer AssociationSpearheaded effort to scale Hispanic, GDN, Conquest and Category campaigns across all Tier 2 marketsActed as main liaison for Tier 2 SEM, responsible for nurturing and maintaining client relationshipSuccessfully increased Tier 2 conquest budget by 500% YoY

Los Angeles, CA, US

Managed $MM annual budget across Lexus Tier 1, Tier 2 and Tier 3 SEM campaignsRestructured 250+ SEM campaigns to drive better efficiency and increase coverage of Lexus SEM programMaintained relationships with media partners to develop best strategies and implement betasStrategized and implemented paid social campaigns on Facebook & Twitter to support media.

• US Interactive Media is a digital advertising agency blending in-depth online media expertise with sophisticated technology and a personalized approach to deliver reliable results and industry-leading performance.
• Strategizes, Implements, and Optimizes PPC campaigns for a client base ranging across multiple verticals.
• Operates with a variety of PPC platforms including Google AdWords, MSN AdCenter, Facebook Ads and LinkedIn Ads.
• Designs and manages custom landing pages using HTML & CSS, while optimizing with Analytics and GWO
• Conducts A/B and Multivariate tests to optimize both landing pages and PPC campaigns.
• Utilizes Google Analytics to measure and improve advertising performance.

London, GB

• Manages web video content on distributor site, while researching new potential web content providers
• Regularly pulls Geographical Tagging Reports using KARR and AdXpose and reviews with Delivery Managers
• Implements and compiles publisher questionnaires in order to better identify web capabilities of publisher campaigns

Irvine, CA, US

• Analyzes data captured from on-site experiential programs and integrates into detailed presentations
• Creates and edits decks using Powerpoint and Excel which outline proposed events and financial necessities
• Organizes and manages show vehicles for marketing purposes, while keeping record of department’s budget using SAP

Irvine, CA, US

• Implemented 8+ marketing campaigns that raised student involvement in Career Center events by 16%
• Managed strategic postering assignments to promote campus awareness of Career Center activities
• Conducted focus groups in addition to market research to create effective and efficient outlets of marketing

Costa Mesa, California, US

• Regularly updated company contact databases along with websites and blogs of sponsored athletes
• Utilized sales techniques when seeking possible endorsement deals with marketing representatives
• Brainstormed and prepared innovative and tactical marketing proposals to attract sponsoring companies

Full Stack Web + Mobile Development

B.A., Business Economics