Michael Richards Email & Phone Number

• Perform technical and on-page Commerce SEO services on various e-commerce platforms, including Shopify, WooCommerce, and Salesforce Commerce Cloud, to enhance search engine performance and visibility.• Lead the migration (SEO Standup) of existing e-commerce platforms to Salesforce Commerce Cloud, ensuring seamless transitions and improved website optimization.• Drive innovation through the application of AI content creation techniques for header and footer content on Product Listing Pages (PLP), resulting in improved search engine rankings.• Executing content marketing initiatives, contributing to increased brand presence and enhanced search engine authority.• Utilize SEMrush for ongoing keyword research, site audits, and evaluations of client websites to inform optimization strategies.• Employ Screaming Frog for site audits, 301 redirect analysis, and comprehensive on-page SEO assessments, identifying and capitalizing on optimization opportunities.• Create and analyze site audit reports for existing clients and prospective opportunities, offering actionable insights and recommendations for search engine performance enhancement.• Maintain regular client interactions through the delivery of performance analytics reports, fostering strong client relationships through transparency and communication.• Actively participate in client meetings, presenting and discussing SEO opportunities to translate technical insights into strategic growth prospects.

Remote Position

• Spearheaded the development and meticulous execution of holistic SEO strategies tailored to law firm clients, ensuring alignment with industry best practices and continuous adaptability to dynamic market shifts.• Demonstrated a commitment to data-driven decision-making by meticulously preparing, analyzing, and presenting comprehensive client marketing portfolio status, performance, and ROI reports, providing actionable insights for clients.• Proactively monitored industry trends and swiftly adjusted SEO strategies to maintain a competitive edge for clients.• Played a vital role as an engaged member of the Competitive Analysis and Analytics & Reporting Performance Enhancement Groups, actively contributing to the evolution of innovative marketing solutions.• Distinguished as the Subject Matter Expert (SME) in Adobe Analytics, delivering expert training during team meetings and offering personalized one-on-one instruction to team members.• Showcased thought leadership by presenting on the intricacies of Analytics at the prestigious National SEO Summit in 2015, establishing a reputation as an industry authority.• Orchestrated and managed Local SEO campaigns leveraging platforms such as YEXT and Moz Local, enhancing clients' local search visibility and digital footprint.• Collaborated seamlessly with cross-functional teams to meticulously plan and execute client site and marketing remediation initiatives, ensuring optimal performance and alignment with strategic goals.• Conducted thorough site audits and provided strategic recommendations to boost conversion rates, facilitating measurable improvements in website performance.• Skillfully developed page topic recommendations and site maps to guide content creation and optimize site architecture for enhanced user experience.

Greater St. Louis Area

• SEO Engineer and Content Marketing Strategist • Created SEO strategies for SMB, Mid-Market, and Enterprise level companies. Conducted competitive key phrase research, created SEO strategies, and executed best practices SEO campaigns for companies seeking to gaining ranking exposure in competitive markets.• Developed Content Marketing Strategies, Content Strategies, as well as Content Distribution Strategies for SMB, Mid-Market, and Enterprise level companies. • Performed persona development, content and SEO audits, lifecycle strategy and competitor content analysis on the strategic side. • Developed content strategies that blended available content with yet to be developed content that spoke to the prospect in each phase of the buying cycle.• Developed and tested content distribution channels with an eye towards satisfaction of engagement and ROI metrics.

Thb, Theology

Theology/Theological Studies