Michael Ritchie Email & Phone Number

Cisco, Tx

• Lead the development of the corporation's strategies and programs aligning with customer priorities. • Understand industry trends. Deploy sales & marketing strategies to grow market share. • Deliver operational excellence resulting with an industry leading customer experience. • Responsible for fiscal planning and performance of the company.• Attract and develop talent that best fits organizational needs.

Houston, Texas Area

• Develop, establish, and maintain marketing strategies to meet organizational objectives.• Assist financial advisors in creation & implementation of marketing plans for their practice.• Manage the productivity of the multicultural marketing plans for our African American, Hispanic American & Asian Indian marketing initiatives.• Develop marketing actives, i.e., webinars, seminars, training and press releases.• Direct designs and updates to the firm's website, advisors websites, and customized marketing materials.• Lead training on social media sites for business purposes.• Create and monitors ongoing recognition incentives for advisors.

• Directed copywriting, web marketing, graphic design/print production, multimedia production functions, including recruiting, management, support, and employee development activities.• Partnered with the Chief Marketing Officer to build and implement a strong branding strategy for the company; contributed to a total rebrand of the entire organization.• Oversaw development of all ads, brochures, direct mail, web-based initiatives, and promotional programs.• Owned accountability for product branding roll out and managing final production of graphics and web design.• Articulated the organization’s desired public image and develops value propositions for company offerings.

• Served as liaison between the financial advisor leadership team and corporate marketing, covering 30+ field offices in the northeast with locations ranging from Northern Virginia to New England states and Europe.• Ensured division had a clear understanding of specific market opportunities within their reach and the unique attributes/advantages of corporate offerings for each identified market.• Teamed with marketing personnel on continuous improvement projects such as marketing newsletters, annual military appreciation golf tournaments, and reengagement with the Marine Corps Marathon.• Established strategic marketing plans that contributed to a 328% increase in new clients.

• Fostered strong relationships with 500+ existing customers and educated them on the bank’s financial and investment offerings with the goal of bringing additional assets into their bank portfolio.• Provided clients with guidance concerning mortgages, investments, and general banking strategies.• Delivered feedback on sales and lead management software for the client manager business unit.• Contacted customers to promote value proposition of new products and services; evaluated client needs, aligned with bank offerings, completed sales, and provided excellent customer service.• Periodically served as team lead and mentored new employees.

• Coordinated and facilitated new hires in the Gulf Coast division of the US; provided coaching and feedback to branch sales managers on training new hires during a four-week on-boarding program.• Selected as a peer trainer for all learning and development specialists throughout the central region.• Contracted new and current customers to complete sales of financial and insurance products.• Developed and led training sessions for newly hired account executives and conducted weekly conference calls with up to 35 recently on-boarded staff to empower them for success.• Implemented changes and improved the new hire training program for all US account executives.

• Travelled on-site to provide customers with product demonstrations and built a strong rapport with potential clientele by answering questions regarding product features and benefits as well as competitive comparisons.• Placed customer orders and provided exceptional service throughout the installation process.• Recognized consistently as a top 10% sales performer for the company.

• Generated business leads and opened new customer channels in order to improve personal sales results.• Forged and maintained strong customer relationships to foster both return and referral business.• Prepared and delivered contracts in the process of locating the most desirable property for clients.

• Sold insurance and investment products to a wide-range of customers.• Completed lead calls and evaluated customer needs to appropriately pair them to company services.

Bachelor Of Science (Bs), Restaurant, Hotel, And Institutional Management

Executive Education Program, Marketing Strategy (Seminar)