I brand you up. My work takes me inside the minds of CEOs, professionals, entrepreneurs and artists — I learn the whys behind their work, and sound out the human driving forces that keep them going. I listen. I question. And I enjoy designing brands with words and art that can make you go, “My goodness. That’s exactly me.” For businesses, the work I do helps you find the confidence to bring in the customers you really want. I help rally your teams around your cause and the work they do through storytelling. With thoughtful design, I build desire and excitement around you so you lead the industry – not follow. My team and I put years of experience and hours of dedication to create desire, purpose and trust for your business. It’s always an exhilarating ride, working together to create everything you are, from seemingly nothing at all. I'm now building up a brand crisis practice at Evye LLP. I hope to combine legal thinking with brand marketing strategy, helping businesses navigate safely out of reputational hits, avert them altogether, or turn crises into opportunity.Apart from work, I enjoys spending quality time with my wife and Wazimao, a ostensibly socks-wearing tuxedo cat that we dramatically rescued from certain death together on Chinese New Years' Day in 2017.